Linkedin Marketing Bootcamp

£100.00

Boost sales, generate leads, improve customer service and increase brand awareness on LinkedIn. Learn strategies to build relationships with new prospects and convert using cold outreach. Linkedin is the number 1 B2B social media platform. Set up and manage business pages. Create engaging content to raise awareness. Network digitally with Linkedin Groups. Invite prospects to webinars using Linkedin Events.

Duration – 1 day
 

Key Outcomes

⭐ Creating a Presence

⭐ Building a Community

⭐ Content Campaigns

⭐ Paid Ads

⭐ Analytics

Category:

Linkedin Marketing Bootcamp

Learn the fundamental concepts of marketing on Linkedin

Overview
Learning Path
Reviews
Admissions

Linkedin Marketing Bootcamp

Looking to increase business to business sales?

The techniques demonstrated on this course will allow you to effectively use Linkedin as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments.

The effective use of Linkedin will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers.

Linkedin Groups connect professionals with common interests. Discover groups which match with your target customer. Learn how to join, build a relationship and engage with group members to digitally network.

Linkedin Events enables online meetups, workshops, seminars, conferences and networking events. Linkedin events are used to grow business, network and learn new skills. Event attendees can be followed up by sales post event. Learn how to create, promote and manage linkedin events to promote your organisation.

There is a shortage of skilled social media managers who can utilise Linkedin to achieve marketing goals.

This course is updated on a weekly to keep up to date with the latest feature releases

Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Who is it for?

Self-employed business owners

Business owners & Entrepreneurs

Social Media Managers

Marketing executives and managers

Social Media executive

Bloggers, Influencers, Public Figures

Social media contributors

Online marketers and marketing reps

Advertising managers

Learning Path

Develop Social Media Marketing Skills

Creating a Presence

Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting.

Building a Community

Customer loyalty drives sales. LinkedIn is the #1 b2b networking website. Learn how to build a loyal network of valuable connections.

Algorithms to Boost Reach

Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.

Content Strategy

Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Linkedin. Develop your ability to keep connections interested and entertained while building your authenticity.

Content Scheduling

You cant be online all the time. Schedule content when your connections are online using Linkedin and third party applications
Content Types – We’ve got you covered

Paid Campaigns

Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with LinkedIn ads manager.

Social Outreach

Connect directly with new customers on messenger to build personal relationships to develop new business.

Analytics

Gain insight into what works and what doesn’t. Drive smart decisions and increase ROI

Complete Course !

Skills Covered

Linkedin Profile Optimisation
Content Creation and Marketing
Networking Strategies
Lead Generation
Company Page Management
Linkedin Groups
Personal Branding
Analytics and Branding
Analytics and Management List item
Job Search and Career Development
Effective Communication
Compliance and Best Practices

Learn Practical Skills

Keep Up To Date With Latest Technology

Up to Date Digital Marketing Skills to Boost Productivity

Course Instructors

Katie Gallacher

Digital Marketing Instructor

Katie is an experienced Digital Marketer. Katie has worked for a number of large organisations in a digital marketing capacity. These include Booking.com and UHY Hacker Young. Katie is an experienced education professional having worked for some of the UK’s largest training providers. Katies interests include SEO, Google Analytics and Social Media Marketing. 

Photo of Jack Hall

Jack Hall

Project Management Instructor

Jack is an experienced project manager working developing projects in Marketing, Events and IT. Jack has years of experience as a tutor lecturer and course developer and has worked with a number of the largest training providers in the UK. 

Career Development

Project management is an in demand skill set required in a number of industries including IT, Engineering, Manufacturing, Construction, Healthcare and Education. Project Managers take business change from concept, through planning and execution. This is a highly transferrable skill set.

Average Salary

£
Digital Marketing Executive
Source: Glassdoor
£
Digital Marketing Manager
Source: Glassdoor
£
Digital Marketing Director
Source: Glassdoor

Job Opportunities

+
New jobs expected in Digital Marketing

Source: Indeed
%
Companies prioritising a digital first

Source: Forbes
%
Growth in Digital Marketing Jobs

Source: Linkedin

The following employers are recruiting Digital Marketers

Skills Development

After successful completion of this course, you could progress on to

Social Selling

Turn your social media channels into a profitable sales channel. Grow your network, build relationships…

View Course

Workplace Productivity

Develop Skills Inhouse

Tech enabled digital talent development ensures colleagues have the skills you need to leverage ever-changing technology in a digital first workplace.

Improve Efficiency

Reduce costs by enabling your team to make use of industry standard best practice. Qualified personnel are more confident and productive.

Win more business

Expand your teams skillset to deliver what your clients need. Upgrade your staff profiles to highlight your team have the skills they need.

Boost Confidence

Fully accredited and internationally recognised certifications provides confidence to your key clients and stakeholders of your organisation’s competency and governance.

Digital Learning Platform

You can access our innovative digital learning platform on any device. At home, in the office or on the move. Learn where suits you best

Everything you need

All the learning materials are included in this course

Admissions

Pre-requisites

Qualifications

This qualification is entry level.
No formal qualifications are required

Work Experience

No formal work experience is required.

Required Documents

No ID required

Language Requirements

Functional Knowledge of English is required

Other Requirements

Computer with webcam and microphone
Stable internet connection

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