Principles of Marketing
Learn the fundamental concepts of marketing
Principles of Marketing
Marketing is essential to business success. All organisations must create, communicate, deliver, and exchange offerings which add value. This course is designed for beginners who are looking to gain an understanding of fundamental marketing concepts.
Understanding fundamental marketing concepts is the first essential stage to develop a marketing plan for your organisation.
Innoversity’s online short course on marketing’s fundamentals, Introduction to Marketing, offers a thorough introduction to the topic. You will become familiar with the fundamental concepts of marketing and how to put them into practice over the course of ten weekly lessons.
This course explains the marketing function and how it adds value to organisations. It then follows through the process of developing a marketing strategy for an organisaiton. This course will enable you to understand core marketing principles and how they can be applied in the workplace.
This course includes key marketing models including BCG matrix, segmentation targeting and positioning, 5 P’s and the marketing mix.
Our focused and engaging marketing training course explores how to create a competitive edge by utilising marketing tools and strategies and by adopting a customer-oriented approach.
You will get a deeper grasp of marketing concepts as well as the skills and information necessary to develop and implement an effective marketing strategy by the conclusion of this principles of marketing short course.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
Learning Path
Develop your marketing skills
Introduction to Marketing
Understand how the marketing function adds value to your organisation. Become familiar with the role of marketing and the variety of associated tasks
The Marketing Environment
This is Timeline description, you can change me anytime click here
Consumer Buyer Behaviour
Examine consumer and organisational buying and spending habits. Understand the psychology of operation when purchases are made. Refine your marketing activities to incorporate the consumers emotions, attitudes and preferences to increase marketing success.
Segmentation, Targeting and Positioning
Learn simple tools to understand your ideal customer. Apply this knowledge to tailor marketing efforts and appeal to your audience.
The Marketing Mix Product, price, placement and promotion. Design a marketing plan to align with your target audience.
Product, Services and Branding
Align meaning to your products and services which align with your customers values
Pricing Strategy
Understand key strategies how to select the right price for your offering.
Marketing Channels – Examine the many marketing channels available to promote your offering. Understand the optimal medium for marketing success.
Complete your Course!
Skills Covered
Brnad Management
Course Instructors
Career Development
Marketing is an in demand skill set required in a number of industries including IT, Engineering, Manufacturing, Construction, Healthcare and Education. Project Managers take business change from concept, through planning and execution. This is a highly transferrable skill set.
Salary
Source: Glassdoor
Source: Glassdoor
Source: Glassdoor
Job Opportunities
Source: Indeed
Source: Forbes
Source: Linkedin
The following employers are recruiting Marketers
Skills Development
After successful completion of this course, you could progress on to
Social Selling
Turn your social media channels into a profitable sales channel. Grow your network, build relationships…
Twitter/X Marketing
Boost sales, Generate leads, improve customer service, increase brand awareness on twitter. Promote your brand…
TikTok Marketing
Boost sales, generate leads, improve customer service and increase brand awareness on TikTok. TikTok is…
Social Media Marketing
Boost sales, generate leads, improve customer service and increase brand awareness using Social Media. Delve…
Linkedin Marketing Bootcamp
Boost sales, generate leads, improve customer service and increase brand awareness on LinkedIn. Learn strategies…
Search Engine Marketing
Boost traffic to your website from search engines using paid and unpaid techniques. Optimise your…
Workplace Productivity
Digital Learning Platform
You can access our innovative digital learning platform on any device. At home, in the office or on the move. Learn where suits you best
Everything you need
All the learning materials are included in this course
