Google Anlaytics 4
Understand web analytics
Google Analytics 4
Google Analytics 4 is a free web analytics software which tracks and reports on website traffic. Google Analytics is the most widely used web analytics service.
Digital Marketers utilise Google Analytics to gain insight into their customers. These insights are used to optimise the website to improve the customer journey, achieve marketing objectives and drive sales.
Audience
Learn how to use Google Analytics 4 to explore who your customers are. Identify key demographics, location and retention. Use this information to improve your marketing strategy
Acquisition
Discover how your customers find your website. Compare incoming visitors from google, Facebook and Instagram. Identify the effectiveness of your SEO efforts and understand the impact of your email campaigns.
Behaviour
Investigate what your customers do once they are on your website. Examine this data to understand retention and engagement
Conversions
Track the actions customers take on your website. Define the sales funnel and track conversions along the path.
The techniques demonstrated on this course will allow you to effectively use Google Analytics to analyse the effectiveness of your existing marketing, and optimise for improvements.
The effective use of Google Analytics will allow you to optimise your website to hit your marketing goals. This will result in an increased return on investment in marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled digital marketers who can implement and analyse Google Analytics data.
Many marketing professionals find Google Analytics difficult due to the number of metrics available. Successfully use Google Analytics by selecting the metrics which reflect your strategy. This will enable you to focus on results.
This course is updated on a weekly basis to keep up to date with the latest feature releases.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
Looking to optimise your digital marketing strategy to increase leads and conversions?
This course is for you. Learn how you install, configure and analyse data using Google Analytics.
Learning Path
Develop Your Digital Makreting Skills
Installation & Set-up
Create an account, understand the console and link to your website.
Admin Settings – Configure Google Analytics settings to manage access and control your data.
Understanding metrics
Get to grips with the metrics available, what they are for, and the reasons for measuring them. Use this information to decide how to implement Google Analytics for your clients
Creating Audiences
Learn how to create customer dimensions and track customers using event tracking
Data Collection & Processing
Configure Google Analytics to categorise users and sessions, collect data and implement a measurement plan.
Reporting
Create reports on audience, acquisition and behaviour to gain insight into your website usage.
Analysis
Analyse data generated from Google Analytics to gain insight into visitor behaviour on your website. Understand how to use this insight to optimise your website.
Advanced Marketing Tools
Apply remarketing to create a list of website users and share the list with Google Adwords to target PPC campaigns.
Complete Your Course!
Skills Covered
Assessment
Google Analytics (GA4) Certification
Course Instructors
Career Development
Project management is an in demand skill set required in a number of industries including IT, Engineering, Manufacturing, Construction, Healthcare and Education. Project Managers take business change from concept, through planning and execution. This is a highly transferrable skill set.
Average Salary
Source: Glassdoor
Source: Glassdoor
Source: Glassdoor
Job Opportunities
Source: Indeed
Source: Forbes
Source: Linkedin
The following employers are recruiting Project Managers
Skills Development
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Digital Learning Platform
You can access our innovative digital learning platform on any device. At home, in the office or on the move. Learn where suits you best
Everything you need
All the learning materials are included in this course
