Tik Tok Marketing Bootcamp

Learn the fundamental concepts of marketing on TikTik

TikTok Marketing Bootcamp

Welcome to the “TikTok Marketing” course, your gateway to unleashing the power of one of the fastest-growing and influential social media platforms in the digital landscape. In this dynamic course, we will embark on a journey to explore and master the art of TikTok marketing, a platform that has redefined the way businesses engage with audiences and promote their brands.

As TikTok continues to revolutionize the social media landscape, understanding its unique dynamics and harnessing its creative potential is essential for any marketer, entrepreneur, or business owner. This course is crafted to equip you with the skills and insights needed to navigate TikTok’s vibrant community, create compelling content, and implement effective marketing strategies that resonate with the platform’s diverse and engaged audience.

Whether you’re a seasoned marketer looking to expand your digital toolkit or an entrepreneur eager to leverage TikTok’s reach, join us as we delve into the intricacies of TikTok marketing. From content creation and optimization to understanding algorithms, analytics, and running effective ad campaigns, this course is designed to empower you with the knowledge and skills to thrive in the ever-evolving landscape of TikTok marketing. Welcome to a course that goes beyond the basics, unlocking the full potential of TikTok to elevate your brand and captivate audiences in the digital era.

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Learning Path

Develop Digital Marketing Skills

Creating a Presence

Understand the significance of business profiles in giving your organization a distinct personality.
– Optimize your hero section to captivate interest and maximize engagement.
– Learn effective strategies to build a compelling online presence.

Building a Community

– Explore how customer loyalty fuels sales and how TikTok excels in connecting with customers on their interests.
– Develop skills to build a loyal following and foster genuine connections with your audience.

Algorithms to Boost Reach

– Uncover the mysteries of TikTok algorithms to organically boost reach.
– Discover techniques to maximize organic reach and reduce reliance on paid ads.

Content Strategy

– Learn how to plan marketing campaigns tailored for TikTok’s unique features.
– Develop content that drives engagement, captures attention, and builds lasting loyalty.

Content Scheduling

– Master the art of scheduling content efficiently, ensuring optimal visibility when your audience is online.
– Explore tools and applications that streamline content scheduling for enhanced efficiency.

Content Types

– Dive into the specifics of creating short videos and reels that resonate with TikTok’s audience.
– Gain insights into the content types that perform best on the platform.

Paid Campaigns

– Elevate your advertising game by learning how to run effective paid ad campaigns.
– Utilize social listening and keyword research to plan and optimize your campaigns with TikTok Ads Manager.

Social Outreach

– Harness the power of direct messages to connect with new customers and build personalized relationships.
– Explore strategies for effective social outreach to drive new business opportunities.

Advanced Features

– Explore advanced features on TikTok to enhance your business presence and engagement.
– Stay ahead of the curve with a deep dive into features that can take your TikTok strategy to the next level.

Analytics

– Gain invaluable insights into your TikTok performance to make informed decisions.
– Drive smart, data-driven choices to increase return on investment (ROI) and refine your TikTok strategy for optimal results.

Complete Your Course

360 Learning

Make the most out of your skills workshop by accessing resources prior to the live event, and support after.

Skills Covered

Content creation

Audience Targeting

Hashtag Strategy

Community Engagement

TikTok Analytics

Branding and Stroytelling

Advertising on TikTok

Legal and Ethical Considerations

Campaign Planning and Execution

Adaptying to Algorithm Changes

Improved confidence, credibility and confidence in your role

Learn concepts which can immediately be applied in your role

Keep up with the latest mix of tools, techniques, processes and skills in project management

Implement digital marketing tools and techniques to boost productivity

Course Instructors

Katie Gallacher

Digital Marketing Instructor katie.gallacher@innoversity.org

Katie is an experienced Digital Marketer. Katie has worked for a number of large organisations in a digital marketing capacity. These include Booking.com and UHY Hacker Young. Katie is an experienced education professional having worked for some of the UK’s largest training providers. Katies interests include SEO, Google Analytics and Social Media Marketing.

Jack Hall

Project Management Instructor jack.hall@innoversity.org

Jack is an experienced project manager working developing projects in Marketing, Events and IT. Jack has years of experience as a tutor lecturer and course developer and has worked with a number of the largest training providers in the UK.

Career Development

Digital marketing is an in demand skill set required in a number of industries including IT, Engineering, Manufacturing, Construction, Healthcare and Education. Project Managers take business change from concept, through planning and execution. This is a highly transferrable skill set.

Salary

Social Media Executive
Source: Glassdoor

Social Media Manager
Source: Glassdoor

Marketing Director
Source: Glassdoor

Job Opportunities

New jobs expected in digital marketing

Source: Indeed

Companies prioritising a digital first

Source: Forbes

Growth inDigital Markeitng= Jobs

Source: Linkedin

The following employers are recruiting Project Managers

Skills Development

After successful completion of this course, you could progress on to

No post found!

Workplace Productivity

Develop Skills Inhouse

Tech enabled digital talent development ensures colleagues have the skills you need to leverage ever-changing technology in a digital first workplace.

Improve Efficiency

Reduce costs by enabling your team to make use of industry standard best practice. Qualified personnel are more confident and productive.

Win more business

Expand your teams skillset to deliver what your clients need. Upgrade your staff profiles to highlight your team have the skills they need.

Boost Confidence

Fully accredited and internationally recognised certifications provides confidence to your key clients and stakeholders of your organisation’s competency and governance.

Digital Learning Platform

You can access our innovative digital learning platform on any device. At home, in the office or on the move. Learn where suits you best

TikTok Marketing