Planning Marketing Campaigns
Learn how to plan effective marketing campaigns to achieve your goals
Planning Marketing Campaigns
Ensure you achieve your marketing goals with effective campaigns. Planning your campaign ensures a coherent and consistent approach is applied to your marketing effort. Many marketers struggle to make an impact due to a lack of effective planning. This can result in messaging missing the target market and a confusing experience for consumers.
This course provides you with the knowledge and abilities to develop and carry out fruitful initiatives that truly benefit a company. You’ll learn how to examine an organization’s existing position as part of the campaign planning process. Additionally, you will learn how to create campaign objectives, carry out a campaign, and then gauge and assess its effectiveness to support ongoing development in the quickly evolving field of marketing.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
Learning Path
Develop Your Marketing Planning Skills
The Planning Process
Explain parts of the campaign plan, role of the creative brief and discuss the role of external agencies
Analyse the External and Internal Environment
Analyse the internal and external marketing environment to inform decisions for planning campaigns
Objectives Strategy and Customer Value Propositions
Recommend campaign objectives and strategy in context
Communications mix, Multichannel and Media Planning
Develop the media plan to support the campaign
Resources and Tools for Campaign Planning and Implementation
Recommend the use of resources required to deliver the campaign objectives. Apply tools to support campaign planningContent Types – We’ve got you covered
Gaining Support and Engagement
Recommend how to gain internal support and engagement for the plan
Marketing Campaigns
Discuss the benefits of monitoring a campaign. Identify how campaigns can be monitored
Post-Campaign Evaluation
Determine the key metrics to measure campaign performance
Complete Your Course !
Skills Covered
Course Instructors
Career Development
Project management is an in demand skill set required in a number of industries including IT, Engineering, Manufacturing, Construction, Healthcare and Education. Project Managers take business change from concept, through planning and execution. This is a highly transferrable skill set.
Average Salary
Source: Glassdoor
Source: Glassdoor
Source: Glassdoor
Job Opportunities
Source: Indeed
Source: Forbes
Source: Linkedin
The following employers are recruiting Marketers
Skills Development
After successful completion of this course, you could progress on to
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Digital Learning Platform
You can access our innovative digital learning platform on any device. At home, in the office or on the move. Learn where suits you best
Everything you need
All the learning materials are included in this course