Facebook Marketing
Reach your customers on facebook
Facebook Marketing
Facebook is the worlds most popular social network. It is the place people go to keep up do date with friends and family. Users can create live videos, join interest groups, make an event plan, instant message friends, ask for recommendations and buy or sell items.
Facebook has the broadest appeal of all the social networking platforms. Facebook doesn’t cater to specific demographics. This has resulted in 2.91 billion users.
Facebook has the most sophisticated ads management platform. With huge amounts of facebook users, you can create custom audiences for PPC campaigns. Targeting customs are highly customisable so that you can reach target audiences based on age, location, hobbies, and interests. Facebook Ads also offers flexibility in the types and formats of ads which can be made.
The techniques demonstrated on this course will allow you to effectively use facebook as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of facebook will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise facebook to achieve marketing goals.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
New to marketing on Facebook? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Learning Path
Develop Social Media Markeitng Skills
Creating a Presence
This is Timeline description, you can change me anytime click here
Building a Community
Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting.
Algorithms to Boost Reach
Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.
Content Strategy
Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.
Content Scheduling
You cant be online all the time. Schedule content when your connections are online using Facebook and third party applications
Content Types
Text, photo, video, link, carousel, polls, lives, stories. We’ve got you covered
Paid Campaigns
Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite
Ecommerce
Facebook shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Facebook store.
Social Outreach
Connect directly with new customers on messenger to build personal relationships to develop new business.
Analytics
Gain insight into what works and what doesn’t. Drive smart decisions and increase ROI
Risk
Learn the fundamental components of a risk management plan. Develop your risk analysis techniques to improve project success
Complete Course !
Skills Covered
Course Instructors
Career Development
Project management is an in demand skill set required in a number of industries including IT, Engineering, Manufacturing, Construction, Healthcare and Education. Project Managers take business change from concept, through planning and execution. This is a highly transferrable skill set.
Average Salary
Source: Glassdoor
Source: Glassdoor
Source: Glassdoor
Job Opportunities
Source: Indeed
Source: Forbes
Source: Linkedin
The following employers are recruiting Project Managers
Skills Development
After successful completion of this course, you could progress on to
Social Selling
Turn your social media channels into a profitable sales channel. Grow your network, build relationships…
Twitter/X Marketing
Boost sales, Generate leads, improve customer service, increase brand awareness on twitter. Promote your brand…
TikTok Marketing
Boost sales, generate leads, improve customer service and increase brand awareness on TikTok. TikTok is…
Social Media Marketing
Boost sales, generate leads, improve customer service and increase brand awareness using Social Media. Delve…
Linkedin Marketing Bootcamp
Boost sales, generate leads, improve customer service and increase brand awareness on LinkedIn. Learn strategies…
Search Engine Marketing
Boost traffic to your website from search engines using paid and unpaid techniques. Optimise your…
Workplace Productivity
Digital Learning Platform
You can access our innovative digital learning platform on any device. At home, in the office or on the move. Learn where suits you best
Everything you need
All the learning materials are included in this course
