Twitter/X Marketing Fundamentals

Twitter/X Marketing Fundamentals
Need to boost sales? Need more leads? Need to improve customer service? Want to grow your online community? Want to align your brand with customer values?

Twitter/X is a unique social media platform and its key differential is the focus on a real time content feed. This feature enables you to demonstrate your brand is fully up to date with current events. Twitter/Xs reach is massive with over 450 million active monthly users. Twitter/X emphasises short form text, video and image communication. The platform offers organisations an excellent tool to communicate to key customer segments.

The techniques demonstrated on this course will allow you to effectively use Twitter/X as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Twitter/X will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Twitter/X to achieve marketing goals.

This course is updated weekly to keep up to date with new feature releases. This includes: Twitter/X spaces, Twitter/X blue, tips and communities.

Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Who is it for?

New to marketing on Twitter/X? This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.

Agenda
Creating a Presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action.

Optimise your hero section to gain interest and maximise engagement
Building a Community Once you have the perfect profile, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter/X to reach new customers and build loyalty

Algorithms to Boost Reach – Disappointed you only get 5% reach? Understand the Twitter/X algorithms to boost reach organically. Save £££ on paid ads.

Content Strategy – Content drives loyalty
Plan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained.

Content Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.
Content Types Tweets, Images, Re-Tweets, Video, Spaces, Communities. We have it all covered

Paid Campaigns – Stop wasting money with inefficient ads. Get hands on with campaign manager to action paid ads

Social Outreach – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads.

Advanced Features – Spaces, Communities and Tips. Twitter/X is always updating with new functionality. Keep up to date.

Analytics – Optimising your use of the platform to deliver maximum return on investment.

Gain insight into what works and what doesnt. Drive smart decisions, optimise your strategy and increase ROI