Social Media Marketing

Social Media Marketing
Boost sales, generate leads, improve customer service and increase brand awareness using social media. Social media is the most powerful marketing tool used today. Connect with customers on a personal level using free tools.

Digital marketers and sales professionals use social media to connect with customers and build relationships. Social media is used to connect, entertain, inform and engage with customers.

The techniques demonstrated in this course will allow you to effectively use social media as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of social media will allow you to maximise the use of free tools to achieve your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise social media platforms to achieve marketing goals.

This course is kept updated weekly to keep on top on new feature releases.

Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Who is it for?

New to marketing on social media? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.

Agenda
Principles of Social Media Marketing

Creating a presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. Optimise your hero section to gain interest and maximise engagement

Build a Community – Once you have the perfect profile, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter to reach new customers and build loyalty

Content Strategy – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.

Content Planning- Content drives loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.
Content creation – Tweets, Images, Re-Tweets, Video, Spaces, Communities. We have it all covered

Content Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.

Paid Campaigns – Stop wasting money with inefficient ads. Get hands on with the campaign manager to action paid ads

Social Outreach and Engagement – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads.

Analytics – Optimising your use of the platform to deliver maximum return on investment.
Gain insight into what works and what doesnt. Drive smart decisions, optimise your strategy and increase ROI

Advanced Features – Spaces, Communities and Tips. Twitter is always updating with new functionality. Keep up to date.