Facebook Marketing Fundamentals

Facebook Marketing Fundamentals
Facebook is the worlds most popular social network. It is the place people go to keep up do date with friends and family. Users can create live videos, join interest groups, make an event plan, instant message friends, ask for recommendations and buy or sell items.

Facebook has the broadest appeal of all the social networking platforms. Facebook doesnt cater to specific demographics. This has resulted in 2.91 billion users.

Facebook has the most sophisticated ads management platform. With huge amounts of facebook users, you can create custom audiences for PPC campaigns. Targeting customs are highly customisable so that you can reach target audiences based on age, location, hobbies, and interests. Facebook Ads also offers flexibility in the types and formats of ads which can be made.

The techniques demonstrated on this course will allow you to effectively use facebook as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of facebook will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise facebook to achieve marketing goals.

Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Who is it for?

New to marketing on Facebook? Looking to optimise your current strategy?

This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.

Agenda

Creating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting.

Building a Community – Customer loyalty drives sales. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal following of fans and connect with them through groups.

Algorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.

Content Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.

Content Scheduling – You cant be online all the time. Schedule content when your connections are online using Facebook and third party applications
Content Types – Text, photo, video, link, carousel, polls, lives, stories. Weve got you covered

Paid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite

Ecommerce – Facebook shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Facebook store.

Social Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business.

Advanced Features

Analytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI