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Consumer Psycology and Buyer Behavior

April 17 @ 9:00 am - April 18 @ 4:30 pm


Consumer Psychology and Buyer Behaviour

Welcome to an insightful journey into the intricacies of consumer behaviour with our comprehensive Consumer Psychology and Buyer Behaviour course. In this dynamic learning experience, we will explore the fascinating world of human decision-making, unravelling the psychological factors that drive consumers in their choices within the marketplace.

Consumer psychology is at the core of successful marketing strategies and business decisions. Understanding why consumers make specific choices, the factors that influence their preferences, and the nuances of their decision-making processes is crucial for anyone involved in sales, marketing, or business development.

Throughout this course, we will delve into the foundational theories of consumer psychology, examining topics such as perception, motivation, and learning. Well explore the impact of advertising and branding on consumer perceptions, dissect the influence of cultural and social factors, and analyze various models of consumer decision-making.

Practical applications will be emphasized, with hands-on exercises and case studies allowing you to translate theoretical knowledge into actionable insights. Whether you are an entrepreneur, marketing professional, or sales executive, this course will equip you with the tools to understand your customers better, tailor your strategies to diverse audiences, and ultimately drive business success.

Join us on this enlightening journey as we uncover the science and art of consumer psychology, empowering you to make informed decisions and navigate the complex landscape of buyer behaviour with confidence. Welcome to the Consumer Psychology and Buyer Behaviour course Ð where knowledge meets application, and understanding becomes a strategic advantage.

Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Who is it for?

This training course is intended for sales professionals who are looking for an advanced course on understanding the buyers decision making process prior to and during the sale. This course is designed to support sales professionals to improve their effectiveness by understanding customer motivations.


1. Differences Between Consumer and Organizational Buying
– Explore the distinctive characteristics that set consumer and organizational buying processes apart.
– Analyze key factors influencing purchasing decisions in both contexts.

2. Consumer Buyer Behaviour
– Examine the psychological factors influencing individual consumer choices.
– Understand the impact of emotions, perceptions, and motivations on consumer behaviour.

3. The Consumer Decision Making Process
– Break down the stages of the consumer decision-making process.
– Explore how consumers identify needs, evaluate alternatives, and make final purchasing decisions.

4. Factors Affecting Consumer Decision Making Process
– Delve into external and internal factors shaping consumer choices.
– Discuss the influence of cultural, social, and psychological elements on decision-making.

5. Organizational Buyer Behaviour
– Investigate the complexities of organizational buying processes.
– Understand the roles of different stakeholders and the decision-making dynamics within organizations.

6. Developments in Purchasing Practice
– Explore contemporary trends and innovations in purchasing practices.
– Discuss how technology and changing business landscapes impact organizational buying strategies.

7. Factors Affecting Consumer Decision Making Process (Review)
– Revisit and reinforce the factors influencing the consumer decision-making process.
– Explore case studies to apply theoretical concepts to real-world scenarios.

8. Relationship Management
– Understand the importance of building and maintaining relationships with consumers and organizational clients.
– Explore strategies for effective communication and long-term relationship development.


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April 17 @ 9:00 am
April 18 @ 4:30 pm
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