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SUMMARY:Social Media Marketing
DESCRIPTION:Social Media Marketing\nBoost sales\, generate leads\, improve customer service and increase brand awareness using social media. Social media is the most powerful marketing tool used today. Connect with customers on a personal level using free tools. \nDigital marketers and sales professionals use social media to connect with customers and build relationships. Social media is used to connect\, entertain\, inform and engage with customers. \nThe techniques demonstrated in this course will allow you to effectively use social media as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of social media will allow you to maximise the use of free tools to achieve your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise social media platforms to achieve marketing goals. \nThis course is kept updated weekly to keep on top on new feature releases. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on social media? Looking to optimise your current strategy?\nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nPrinciples of Social Media Marketing \nCreating a presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. Optimise your hero section to gain interest and maximise engagement \nBuild a Community – Once you have the perfect profile\, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter to reach new customers and build loyalty \nContent Strategy – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Planning- Content drives loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.\nContent creation – Tweets\, Images\, Re-Tweets\, Video\, Spaces\, Communities. We have it all covered \nContent Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement. \nPaid Campaigns – Stop wasting money with inefficient ads. Get hands on with the campaign manager to action paid ads \nSocial Outreach and Engagement – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads. \nAnalytics – Optimising your use of the platform to deliver maximum return on investment.\nGain insight into what works and what doesnt. Drive smart decisions\, optimise your strategy and increase ROI \nAdvanced Features – Spaces\, Communities and Tips. Twitter is always updating with new functionality. Keep up to date.
URL:https://innoversity.org/event/social-media-marketing-7/
LOCATION:Virtual
CATEGORIES:Digital Marketing
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SUMMARY:TikTok Marketing
DESCRIPTION:TikTok Marketing Fundamentals \nWelcome to the “TikTok Marketing” course\, your gateway to unleashing the power of one of the fastest-growing and influential social media platforms in the digital landscape. In this dynamic course\, we will embark on a journey to explore and master the art of TikTok marketing\, a platform that has redefined the way businesses engage with audiences and promote their brands. \nAs TikTok continues to revolutionize the social media landscape\, understanding its unique dynamics and harnessing its creative potential is essential for any marketer\, entrepreneur\, or business owner. This course is crafted to equip you with the skills and insights needed to navigate TikToks vibrant community\, create compelling content\, and implement effective marketing strategies that resonate with the platforms diverse and engaged audience. \nWhether you are a seasoned marketer looking to expand your digital toolkit or an entrepreneur eager to leverage TikToks reach\, join us as we delve into the intricacies of TikTok marketing. From content creation and optimization to understanding algorithms\, analytics\, and running effective ad campaigns\, this course is designed to empower you with the knowledge and skills to thrive in the ever-evolving landscape of TikTok marketing. Welcome to a course that goes beyond the basics\, unlocking the full potential of TikTok to elevate your brand and captivate audiences in the digital era. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on TikTok? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \n1. Creating a Presence\n– Understand the significance of business profiles in giving your organization a distinct personality.\n– Optimize your hero section to captivate interest and maximize engagement.\n– Learn effective strategies to build a compelling online presence. \n2. Building a Community\n– Explore how customer loyalty fuels sales and how TikTok excels in connecting with customers on their interests.\n– Develop skills to build a loyal following and foster genuine connections with your audience. \n3. Algorithms to Boost Reach\n– Uncover the mysteries of TikTok algorithms to organically boost reach.\n– Discover techniques to maximize organic reach and reduce reliance on paid ads. \n4. Content Strategy\n– Learn how to plan marketing campaigns tailored for TikToks unique features.\n– Develop content that drives engagement\, captures attention\, and builds lasting loyalty. \n5. Content Scheduling\n– Master the art of scheduling content efficiently\, ensuring optimal visibility when your audience is online.\n– Explore tools and applications that streamline content scheduling for enhanced efficiency. \n6. Content Types Ð Short Videos and Reels\n– Dive into the specifics of creating short videos and reels that resonate with TikToks audience.\n– Gain insights into the content types that perform best on the platform. \n7. Paid Campaigns\n– Elevate your advertising game by learning how to run effective paid ad campaigns.\n– Utilize social listening and keyword research to plan and optimize your campaigns with TikTok Ads Manager. \n8. Social Outreach\n– Harness the power of direct messages to connect with new customers and build personalized relationships.\n– Explore strategies for effective social outreach to drive new business opportunities. \n9. Advanced Features\n– Explore advanced features on TikTok to enhance your business presence and engagement.\n– Stay ahead of the curve with a deep dive into features that can take your TikTok strategy to the next level. \n10. Analytics\n– Gain invaluable insights into your TikTok performance to make informed decisions.\n– Drive smart\, data-driven choices to increase return on investment (ROI) and refine your TikTok strategy for optimal results. \nJoin us for a comprehensive journey through the world of TikTok for business\, where you will not only create a strong presence but also master the strategies to connect\, engage\, and succeed in this dynamic digital landscape. Get ready to unlock the full potential of TikTok for your business success!
URL:https://innoversity.org/event/tiktok-marketing-9/
LOCATION:Virtual
CATEGORIES:Digital Marketing
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