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X-WR-CALDESC:Events for Innoversity
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DTSTART;TZID=UTC:20240304T090000
DTEND;TZID=UTC:20240306T163000
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CREATED:20240120T190101Z
LAST-MODIFIED:20240122T155603Z
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SUMMARY:Social Selling
DESCRIPTION:Social Selling\nThe top 5% of sales professionals use social media to sell. \nTraditional sales methods\, such as cold calling and emails\, are no longer as productive or practical because todays consumers are increasingly resistant to them. Instead\, they are using online resources like LinkedIn to study goods\, services\, businesses\, and even individuals before they contact or make a purchase. \nThere is more to social media than finding names to call. In order to take advantage of the opportunities social media networks like LinkedIn give\, successful salespeople have quickly modified their strategy and adopted social selling strategies. In order to stay ahead of the competition\, they have devised techniques that enable them to forge favourable connections with potential clients as well as positively affect them. \nInnoversity addresses the significance of mastering social selling and gives you the knowledge\, tools\, and strategies required to efficiently network\, target\, and engage with potential customers on social media. After completing this course\, you will feel assured and have a polished social selling strategy that you can use right immediately for quick results. \nDo you have a social media presence that is active but are confused how to convert followers\, admirers\, and connections into paying customers? The skills\, knowledge\, and processes you need to direct your social media audience through your sales funnel and persuade them to buy are provided in this interactive one-day course. \nWell demonstrate for you how to choose the most qualified leads and provide the material required to forge successful connections. Additionally\, well show you how to leverage social selling to turn current clients into champions for your brand who will promote you to others. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nThis training course is intended for B2B and B2C sales professionals who are looking to make the most out of selling on social media. \nAgenda\nOptimise Your Profile – Make a great first impression. Your profile give you a personality. Build your profile to create a presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuild a Personal Brand – Build your authenticity by becoming a thought leader. Learn how to create and implement a personal brand to stand out from the crowd. \nSocial Listening – Understand your audience. Identify what they are interested in. Keep on top of trends to keep Relevant and build reach. Keep one eye on the competition. \nContent Planning – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained. \nContent Creation – Spending hours on content creation? Content builds your authenticity as a thought leader\, but it doesnt have to be time consuming. We will show you how to keep on top of trends and build original content fast. \nBuild a Network – Build a digital network. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal network of fans and connect with them through groups. \nBuild Relationships – People buy from people they like. Use social media to build relationships and warm up leads through content and engagement. Who doesnt like a like? \nSearch Functionality – Sometimes all you need is a name. Find your ideal customer using advanced search on LinkedIn\, Twitter/X and Facebook. \nCold Outreach – Connect directly with contacts on DM to build personal relationships to develop new business.
URL:https://innoversity.org/event/social-selling/
LOCATION:Virtual
CATEGORIES:Sales
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DTSTART;TZID=UTC:20240308T090000
DTEND;TZID=UTC:20240308T163000
DTSTAMP:20260903T085135
CREATED:20240120T185316Z
LAST-MODIFIED:20240122T012606Z
UID:3109-1709888400-1709915400@innoversity.org
SUMMARY:LinkedIn Marketing Fundamentals
DESCRIPTION:LinkedIn Marketing\nLooking to increase business to business sales? \nThe techniques demonstrated on this course will allow you to effectively use Linkedin as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. \nThe effective use of Linkedin will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. \nLinkedin Groups connect professionals with common interests. Discover groups which match with your target customer. Learn how to join\, build a relationship and engage with group members to digitally network. \nLinkedin Events enables online meetups\, workshops\, seminars\, conferences and networking events. Linkedin events are used to grow business\, network and learn new skills. Event attendees can be followed up by sales post event. Learn how to create\, promote and manage linkedin events to promote your organisation. \nThere is a shortage of skilled social media managers who can utilise Linkedin to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the latest feature releases\nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Linkedin? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. LinkedIn is the #1 b2b networking website. Learn how to build a loyal network of valuable connections. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Linkedin. Develop your ability to keep connections interested and entertained while building your authenticity. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Linkedin and third party applications\nContent Types – Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with LinkedIn ads manager. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/linkedin-marketing-fundamentals/
LOCATION:Virtual
CATEGORIES:Digital Marketing
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