Innoversity

Instagram Marketing Fundamentals
2025-08-15 09:00 - 16:30 UTC | Virtual
Instagram Marketing Fundamentals
Instagram is the second-most popular social media network after Facebook. Instagram is the finest venue for promoting commercial material because its visual nature sets it apart from other social media sites. It is the most well-liked visual-first social media site, boasting 500 million daily Instagram Stories users and over a billion monthly active users. This well-liked course will show students how to develop a marketing strategy around the use of video, photography, and illustration content kinds, as well as how to calculate the frequency of content distribution to effectively draw in the target audience. This workshop will help people and businesses identify their Instagram target demographic and develop a recognisable brand on the platform.
From a marketing viewpoint, Instagram is the perfect platform for sharing captivating stories that elicit an emotional response from your audience. Instagram is a great platform for engaging with your customers and followers and retaining their interest. Instagram Stories allows you to post “behind-the-scenes” videos to highlight the people and personalities behind your brand. It gives marketers and companies access to a sizable potential customer base and assists them in getting their content in front of the suitable audience members.
Businesses can use Instagram to monitor on rivals by monitoring their behaviour and seeing how they engage with their community. Its the perfect chance to engage with the community while also offering a lot of insightful feedback.
The techniques demonstrated on this course will allow you to effectively use Instagram as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Instagram will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Instagram to achieve marketing goals.
This course is updated on a weekly to keep up to date with the lastest feature releases.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
New to marketing on Instagram? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Agenda
Creating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting.
Building a Community – Customer loyalty drives sales. Connect with visual communities on Instagram. Learn how to build a loyal following of fans and connect with them through groups.
Algorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.
Content Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Instagram. Develop your ability to keep followers interested and entertained.
Content Scheduling – You cant be online all the time. Schedule content when your connections are online using Meta Business Suite and third party applications
Content Types Weve got you covered.
Paid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite
eCommerce – Instagram shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Instagram store.
Social Outreach – Connect directly with new customers on DMs to build personal relationships to develop new business.
Advanced Features
Analytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
