Innoversity

Twitter/X Marketing Fundamentals
2025-05-16 09:00 - 16:30, 2025-03-28 09:00 - 16:30 UTC | Virtual
Twitter/X Marketing Fundamentals
Need to boost sales? Need more leads? Need to improve customer service? Want to grow your online community? Want to align your brand with customer values?
Twitter/X is a unique social media platform and its key differential is the focus on a real time content feed. This feature enables you to demonstrate your brand is fully up to date with current events. Twitter/Xs reach is massive with over 450 million active monthly users. Twitter/X emphasises short form text, video and image communication. The platform offers organisations an excellent tool to communicate to key customer segments.
The techniques demonstrated on this course will allow you to effectively use Twitter/X as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Twitter/X will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Twitter/X to achieve marketing goals.
This course is updated weekly to keep up to date with new feature releases. This includes: Twitter/X spaces, Twitter/X blue, tips and communities.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Who is it for?
New to marketing on Twitter/X? This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Agenda
Creating a Presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action.
Optimise your hero section to gain interest and maximise engagement
Building a Community Once you have the perfect profile, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter/X to reach new customers and build loyalty
Algorithms to Boost Reach – Disappointed you only get 5% reach? Understand the Twitter/X algorithms to boost reach organically. Save £££ on paid ads.
Content Strategy – Content drives loyalty
Plan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained.
Content Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.
Content Types Tweets, Images, Re-Tweets, Video, Spaces, Communities. We have it all covered
Paid Campaigns – Stop wasting money with inefficient ads. Get hands on with campaign manager to action paid ads
Social Outreach – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads.
Advanced Features – Spaces, Communities and Tips. Twitter/X is always updating with new functionality. Keep up to date.
Analytics – Optimising your use of the platform to deliver maximum return on investment.
Gain insight into what works and what doesnt. Drive smart decisions, optimise your strategy and increase ROI

Instagram Marketing Fundamentals
2025-05-09 09:00 - 16:30, 2025-03-21 09:00 - 16:30
Instagram Marketing Fundamentals
Instagram is the second-most popular social media network after Facebook. Instagram is the finest venue for promoting commercial material because its visual nature sets it apart from other social media sites. It is the most well-liked visual-first social media site, boasting 500 million daily Instagram Stories users and over a billion monthly active users. This well-liked course will show students how to develop a marketing strategy around the use of video, photography, and illustration content kinds, as well as how to calculate the frequency of content distribution to effectively draw in the target audience. This workshop will help people and businesses identify their Instagram target demographic and develop a recognisable brand on the platform.
From a marketing viewpoint, Instagram is the perfect platform for sharing captivating stories that elicit an emotional response from your audience. Instagram is a great platform for engaging with your customers and followers and retaining their interest. Instagram Stories allows you to post “behind-the-scenes” videos to highlight the people and personalities behind your brand. It gives marketers and companies access to a sizable potential customer base and assists them in getting their content in front of the suitable audience members.
Businesses can use Instagram to monitor on rivals by monitoring their behaviour and seeing how they engage with their community. Its the perfect chance to engage with the community while also offering a lot of insightful feedback.
The techniques demonstrated on this course will allow you to effectively use Instagram as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Instagram will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Instagram to achieve marketing goals.
This course is updated on a weekly to keep up to date with the lastest feature releases.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
New to marketing on Instagram? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Agenda
Creating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting.
Building a Community – Customer loyalty drives sales. Connect with visual communities on Instagram. Learn how to build a loyal following of fans and connect with them through groups.
Algorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.
Content Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Instagram. Develop your ability to keep followers interested and entertained.
Content Scheduling – You cant be online all the time. Schedule content when your connections are online using Meta Business Suite and third party applications
Content Types Weve got you covered.
Paid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite
eCommerce – Instagram shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Instagram store.
Social Outreach – Connect directly with new customers on DMs to build personal relationships to develop new business.
Advanced Features
Analytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI

Facebook Marketing Fundamentals
2025-05-02 09:00 - 16:30, 2025-03-14 09:00 - 16:30
Facebook Marketing Fundamentals
Facebook is the worlds most popular social network. It is the place people go to keep up do date with friends and family. Users can create live videos, join interest groups, make an event plan, instant message friends, ask for recommendations and buy or sell items.
Facebook has the broadest appeal of all the social networking platforms. Facebook doesnt cater to specific demographics. This has resulted in 2.91 billion users.
Facebook has the most sophisticated ads management platform. With huge amounts of facebook users, you can create custom audiences for PPC campaigns. Targeting customs are highly customisable so that you can reach target audiences based on age, location, hobbies, and interests. Facebook Ads also offers flexibility in the types and formats of ads which can be made.
The techniques demonstrated on this course will allow you to effectively use facebook as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of facebook will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise facebook to achieve marketing goals.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
New to marketing on Facebook? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Agenda
Creating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting.
Building a Community – Customer loyalty drives sales. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal following of fans and connect with them through groups.
Algorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.
Content Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.
Content Scheduling – You cant be online all the time. Schedule content when your connections are online using Facebook and third party applications
Content Types – Text, photo, video, link, carousel, polls, lives, stories. Weve got you covered
Paid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite
Ecommerce – Facebook shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Facebook store.
Social Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business.
Advanced Features
Analytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI

Email Marketing with Mailchimp
2025-04-21 09:00 - 2025-04-23 16:30
Email Marketing Campaigns
This email marketing course will offer insights on the definition of email marketing, how to set up an email marketing plan, and how to effectively create, test, send, and report emails. The user experience is discussed throughout the course, along with the reasons why knowing your target is crucial for effective email marketing. Unsure about the most effective topic lines? You will learn which terms to avoid using in your email subject lines as well as other helpful advice from the free email marketing course. Additionally, using Mailchimps services will give you practical learning experience.
To enter the enormous world of digital marketing, are you prepared? Look nowhere else! All areas of digital marketing are covered in our professional courses in order for students to graduate as subject matter experts.
One of the best and most effective methods of web marketing is still email. It frequently serves as the cornerstone of an effective digital marketing plan since it is a promotion approach with a high conversion rate and a relatively cheap cost.
Recent advancements in the industry have revealed the rise of email marketing solutions that make campaign administration and result interpretation much simpler and more successful. With the help of this course, you will be introduced to or brought up to speed on the most recent methods for attracting customers and maintaining their loyalty once you have them.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
Looking to plan and execute effective email marking campaigns?
This course is for you!
This course is designed for a range of professionals including:
Agenda
1. Introduction to Email Marketing and Mailchimp
– Overview of the role of email marketing in digital strategy
– Introduction to Mailchimp as a powerful email marketing platform
– Setting up a Mailchimp account and navigating the dashboard
2. Building and Managing Email Lists
– Best practices for collecting and segmenting email subscribers
– Creating and organizing lists in Mailchimp
– Understanding the importance of list hygiene and compliance
3. Designing Compelling Email Campaigns
– Exploring Mailchimps drag-and-drop editor for creating visually appealing emails
– Customizing templates to match brand aesthetics
– Incorporating compelling copy and visuals for higher engagement
4. Crafting Effective Email Content
– Understanding the anatomy of a successful email
– Writing engaging subject lines and compelling body content
– Optimizing emails for mobile responsiveness
5. Automating Campaigns with Mailchimp
– Introduction to automation workflows in Mailchimp
– Setting up automated welcome series, drip campaigns, and follow-ups
– Leveraging automation for targeted and personalized messaging
6. A/B Testing for Optimization
– Importance of A/B testing in email marketing
– Setting up and interpreting A/B tests in Mailchimp
– Iterative improvements based on test results
7. Integrating Social Media with Email Marketing
– Cross-channel strategies for seamless integration
– Utilizing Mailchimps social media features for extended reach
– Strategies for encouraging social sharing within emails
8. Analytics and Reporting
– Understanding Mailchimp analytics and reporting tools
– Interpreting key metrics to measure campaign success
– Making data-driven decisions for future campaigns
9. Compliance and Best Practices
– Navigating email marketing regulations and compliance
– Ensuring GDPR and CAN-SPAM compliance with Mailchimp
– Implementing best practices for ethical and effective email marketing
10. Advanced Features and Tips
– Exploring advanced features in Mailchimp
– Tips and tricks for maximizing efficiency and effectiveness
– Participant Q&A and troubleshooting session

TikTok Marketing
2025-04-11 09:00
TikTok Marketing Fundamentals
Welcome to the “TikTok Marketing” course, your gateway to unleashing the power of one of the fastest-growing and influential social media platforms in the digital landscape. In this dynamic course, we will embark on a journey to explore and master the art of TikTok marketing, a platform that has redefined the way businesses engage with audiences and promote their brands.
As TikTok continues to revolutionize the social media landscape, understanding its unique dynamics and harnessing its creative potential is essential for any marketer, entrepreneur, or business owner. This course is crafted to equip you with the skills and insights needed to navigate TikToks vibrant community, create compelling content, and implement effective marketing strategies that resonate with the platforms diverse and engaged audience.
Whether you are a seasoned marketer looking to expand your digital toolkit or an entrepreneur eager to leverage TikToks reach, join us as we delve into the intricacies of TikTok marketing. From content creation and optimization to understanding algorithms, analytics, and running effective ad campaigns, this course is designed to empower you with the knowledge and skills to thrive in the ever-evolving landscape of TikTok marketing. Welcome to a course that goes beyond the basics, unlocking the full potential of TikTok to elevate your brand and captivate audiences in the digital era.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
New to marketing on TikTok? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Agenda
1. Creating a Presence
– Understand the significance of business profiles in giving your organization a distinct personality.
– Optimize your hero section to captivate interest and maximize engagement.
– Learn effective strategies to build a compelling online presence.
2. Building a Community
– Explore how customer loyalty fuels sales and how TikTok excels in connecting with customers on their interests.
– Develop skills to build a loyal following and foster genuine connections with your audience.
3. Algorithms to Boost Reach
– Uncover the mysteries of TikTok algorithms to organically boost reach.
– Discover techniques to maximize organic reach and reduce reliance on paid ads.
4. Content Strategy
– Learn how to plan marketing campaigns tailored for TikToks unique features.
– Develop content that drives engagement, captures attention, and builds lasting loyalty.
5. Content Scheduling
– Master the art of scheduling content efficiently, ensuring optimal visibility when your audience is online.
– Explore tools and applications that streamline content scheduling for enhanced efficiency.
6. Content Types Ð Short Videos and Reels
– Dive into the specifics of creating short videos and reels that resonate with TikToks audience.
– Gain insights into the content types that perform best on the platform.
7. Paid Campaigns
– Elevate your advertising game by learning how to run effective paid ad campaigns.
– Utilize social listening and keyword research to plan and optimize your campaigns with TikTok Ads Manager.
8. Social Outreach
– Harness the power of direct messages to connect with new customers and build personalized relationships.
– Explore strategies for effective social outreach to drive new business opportunities.
9. Advanced Features
– Explore advanced features on TikTok to enhance your business presence and engagement.
– Stay ahead of the curve with a deep dive into features that can take your TikTok strategy to the next level.
10. Analytics
– Gain invaluable insights into your TikTok performance to make informed decisions.
– Drive smart, data-driven choices to increase return on investment (ROI) and refine your TikTok strategy for optimal results.
Join us for a comprehensive journey through the world of TikTok for business, where you will not only create a strong presence but also master the strategies to connect, engage, and succeed in this dynamic digital landscape. Get ready to unlock the full potential of TikTok for your business success!

Woocommerce Online Store
2025-04-10 09:00 - 2025-04-11 16:30
WooCommerce Online Store
Welcome to our comprehensive WooCommerce course, where we unravel the power of one of the most versatile and widely used e-commerce platforms in the world. Whether youre a seasoned online entrepreneur looking to enhance your store or a newcomer eager to dive into the world of digital retail, this course is designed to equip you with the knowledge and skills needed to maximize your success.
WooCommerce, seamlessly integrated with WordPress, offers a robust and customizable solution for building and managing your online store. From product listings to payment gateways, from design customization to marketing tools, we will guide you through every aspect of setting up and optimizing your e-commerce presence.
Our course is structured to cater to all levels of expertise, from beginners who are taking their first steps into online selling, to experienced users seeking to fine-tune their stores and implement advanced features. Through a combination of practical demonstrations, hands-on exercises, and in-depth discussions, you will gain a comprehensive understanding of WooCommerce functionalities.
Join us on this journey as we explore the intricacies of creating a visually appealing and user-friendly online store, optimizing product pages for maximum conversion, implementing effective marketing strategies, and ensuring a seamless checkout process. By the end of this course, you will have the confidence and expertise to not only launch a successful WooCommerce store but to continuously adapt and thrive in the ever-evolving landscape of e-commerce. Lets embark on this exciting adventure together!
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
This WooCommerce course is tailored for a diverse audience, catering to individuals with varying levels of experience in the e-commerce realm. Whether you are a beginner eager to launch your first online store or an experienced entrepreneur seeking to optimize and expand your existing WooCommerce setup, this course is designed to meet your needs.
Entrepreneurs and Small Business Owners:
– Are you looking to establish an online presence for your business? This course provides fundamental insights and practical guidance to help entrepreneurs and small business owners navigate the process of setting up, managing, and growing their WooCommerce stores.
Aspiring E-Commerce Enthusiasts:
– If you are passionate about e-commerce but unsure where to start, this course serves as an ideal entry point. We cover the basics of WooCommerce, guiding you through the step-by-step process of creating and customizing your online store.
Web Developers and Designers:
– For web developers and designers seeking to enhance their skill set, our course delves into the technical aspects of WooCommerce. Learn how to customize the appearance of your store, optimize performance, and implement advanced features to create a unique and functional e-commerce platform.
Existing WooCommerce
– If you already have a WooCommerce store but want to maximize its potential, this course offers advanced tips and strategies. Explore techniques to improve user experience, boost conversions, and leverage the full range of WooCommerces capabilities.
Marketing Professionals:
– Marketing plays a crucial role in e-commerce success. This course equips marketing professionals with the knowledge to implement effective strategies within the WooCommerce framework. From SEO optimization to leveraging social media, learn how to drive traffic and increase sales.
Agenda
Introduction to WooCommerce
– Understanding the Basics of E-Commerce
– Overview of WooCommerce and its Integration with WordPress
– Advantages of Choosing WooCommerce for Your Online Store
Setting Up Your WooCommerce Store
– Installation and Configuration of WooCommerce
– Adding and Managing Products Effectively
– Configuring Shipping and Tax Settings
Designing Your Store with Themes and Customization
– Choosing and Installing WooCommerce-Compatible Themes
– Customizing Store Appearance and Layout
– Implementing Branding and Visual Elements
Optimizing Product Pages for Maximum Conversion
– Creating Compelling Product Descriptions
– Utilizing High-Quality Images and Multimedia
– Implementing Cross-Selling and Up-Selling Strategies
Managing Orders and Customer Relationships
– Handling Orders and Processing Payments
– Implementing Customer Accounts and Profiles
– Addressing Customer Inquiries and Support
Implementing Effective Marketing Strategies
– Utilizing SEO Techniques for Product Visibility
– Leveraging Social Media Integration
– Running Promotions, Discounts, and Email Campaigns
Advanced Features and Customization
– Exploring WooCommerce Extensions and Plugins
– Implementing Subscription Models and Memberships
– Customizing Checkout Process and Payment Gateways
Analytics and Performance Optimization
– Tracking and Analyzing Store Performance
– Implementing Strategies for Performance Optimization
– Utilizing Analytics for Informed Decision-Making
Security and Maintenance Best Practices
– Ensuring a Secure E-Commerce Environment
– Regular Backups and Updates
– Troubleshooting Common Issues
Scaling Your WooCommerce Store
– Strategies for Scaling Your Business
– Handling Increased Traffic and Sales
– Exploring Enterprise-Level Solutions

Wordpress Web Development
2025-04-07 09:00 - 2025-04-09 16:30
WordPress Web Development
Welcome to the exciting world of WordPress web development! In this comprehensive course, we will embark on a journey to unlock the immense potential of WordPress, the leading content management system (CMS) that powers over 40% of websites on the internet. Whether you are a beginner looking to build your first website or an experienced developer seeking to enhance your skills, this course is designed to cater to all levels of expertise.
WordPress has evolved far beyond its origins as a blogging platform, now serving as a versatile tool for creating dynamic and interactive websites. With its user-friendly interface, extensive theme and plugin ecosystem, and thriving community, WordPress provides an excellent foundation for building anything from personal blogs and business websites to e-commerce platforms and community portals.
Throughout this course, we will delve into the essential aspects of WordPress web development. Starting with the fundamentals, we will explore the core features of WordPress, understand its architecture, and learn how to navigate the dashboard effectively. As we progress, well dive into theme development, uncovering the secrets of creating visually stunning and responsive designs to captivate your audience.
But thats not allÑour journey will also cover plugin development, enabling you to extend the functionality of your WordPress site and tailor it to your specific needs. From optimizing performance and security to implementing advanced features, you will gain the skills necessary to take your websites to the next level.
Whether you are a freelancer, an entrepreneur, or someone passionate about web development, this course aims to empower you with the knowledge and practical skills needed to succeed in the dynamic field of WordPress web development. Get ready to transform your ideas into reality and embark on a rewarding journey of creating powerful, engaging, and functional websites with WordPress!
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is this Course For?
This WordPress web development course is meticulously crafted to cater to a diverse audience with varying levels of expertise and aspirations.
Aspiring Web Developers: If you are just starting your journey in web development and eager to create your own websites, blogs, or online portfolios, this course will provide you with a solid foundation. We will guide you through the basics, ensuring you grasp fundamental concepts and gain the confidence to bring your ideas to life.
Entrepreneurs and Small Business Owners: For entrepreneurs and small business owners seeking to establish a strong online presence, WordPress offers an ideal platform. This course will equip you with the skills to independently manage and customize your website, allowing you to showcase your products or services effectively.
Freelancers and Designers: If you are a freelance web developer or designer, enhancing your proficiency in WordPress can open new avenues for client projects. Learn how to create stunning and functional websites efficiently, meet client requirements, and stay competitive in the freelance market.
Experienced Developers: Even if you have experience in web development, diving into the specifics of WordPress can significantly broaden your skill set. Whether you want to specialize in theme and plugin development or gain insights into optimizing and maintaining WordPress sites, this course will provide advanced knowledge to elevate your capabilities.
Marketing Professionals: Understanding WordPress is invaluable for marketing professionals aiming to manage and optimize their companys online presence. Learn how to create engaging content, implement SEO strategies, and leverage the power of WordPress to enhance your digital marketing efforts.
Course Agenda
Introduction to WordPress
– Understanding the Basics of WordPress
– Exploring the WordPress Dashboard
– Navigating the Admin Interface
– Creating and Managing User Accounts
Setting Up Your WordPress Site
– Choosing a Hosting Provider and Installing WordPress
– Configuring Basic Settings
– Exploring Themes and Choosing the Right One
– Customizing Your Site with Widgets and Menus
Mastering Content Creation
– Creating and Managing Posts and Pages
– Understanding the Media Library
– Utilizing Categories and Tags
– Implementing Best Practices for Content Creation
Themes
– Introduction to WordPress Themes
– Customizing Existing Themes
– Ensuring Responsiveness for Various Devices
Plugins
– Exploring the Power of WordPress Plugins
– Integrating and Configuring Existing Plugins
– Ensuring Plugin Compatibility and Security
Advanced Functionality
– Exploring Custom Post Types and Taxonomies
– Implementing Advanced Custom Fields
– Incorporating Multilingual Support
– Enhancing User Experience with Ajax
SEO Optimization
– Understanding SEO Fundamentals
– Implementing SEO Best Practices in WordPress
– Using SEO Plugins Effectively
Performance and Security
– Optimizing WordPress for Speed
– Implementing Security Best Practices
– Handling Backups and Updates
– Troubleshooting Common Issues
Launching and Maintaining Your WordPress Site
– Preparing Your Site for Launch
– Ensuring Accessibility and Usability
– Ongoing Maintenance and Updates
– Strategies for Scaling Your Website

Influencer Marketing
2025-04-07 09:00 - 2025-04-09 16:30
Influencer Marketing
Influencer marketing is one of the most successful strategies used by brands to increase brand recognition and client base. Influencers may generate excitement, curiosity, and purchasing power among their social media following by utilising the power of third-party endorsement and turn their followers into your clients. It comes as no surprise that this type of word-of-mouth advertising is causing a stir in the world of public relations and more general marketing tactics.
The legal requirements and obligations of each party, the advantages of working with influencers, and best practice for managing their content across the range of social media platforms, including Twitter, Instagram, Facebook, LinkedIn, and YouTube, will all be covered in this course as we look at best practises for social media influencer marketing.
It will cover how different industries utilise influencers to effectively market their brands as well as how to make the most of each platform to match it with your companys goals.
Customers are turning to other sources for ideas and guidance on where to purchase goods and services as advertisements and conventional marketing strategies lose favour. Influencer marketing has the power of third party endorsement, unlike traditional advertising, which is sometimes filled with questionable statistics and conflicting claims. It makes use of the psychological fallacy that it is a reliable source, much like a friends advice.
Consumers are deeply intertwined with individuals they like on social media in a world where we are more digitally literate than ever and have access to our heroes lives like never before through social media. Consumers are more engaged with influencers than ever before and place a lot more trust in them than in brands, whether its reading about their everyday lives on Instagram Stories or following their political opinions on Twitter.
The psychology of influence has also evolved recently. Because consumers identify with influencers in more ways than they do with brands, they are more inclined to believe what they hear from them than they are from brands.
Influencer marketing may help your brand, regardless of your sector. Many people are turned off by the phrase because they believe it to be only applicable to high-profile celebrities who spend hundreds of thousands of pounds to collaborate with.
We will give you the resources to find influencers that are appropriate for your company so you can get the most of your money, no matter how little. From there, you can proceed to develop a solid partnership that will not only give you amazing online material that sparks discussion but also give your business a previously untapped platform to address your target audience directly.
We will guarantee excellent content, enduring relationships, as well as insight into best practises for what to do when things dont go as planned and, if necessary, legal advice. Although we never anticipate things to go wrong, its always wise to plan for the worst-case scenario so that you are certain that you can handle any issue when you use an influencer approach. We have the resources to help you with that.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
This Influencer Marketing course is designed for individuals and professionals seeking to harness the power of influencer collaborations to elevate their brand or business. Whether you are an entrepreneur, marketer, social media manager, or aspiring influencer, this course caters to a diverse audience eager to unlock the secrets of successful influencer marketing strategies.
Business Owners & Entrepreneurs: Learn how to strategically leverage influencers to enhance brand visibility, build credibility, and drive business growth.
Marketers & Social Media Managers: Acquire the skills to plan and execute effective influencer marketing campaigns, optimizing brand partnerships for maximum impact.
Aspiring Influencers: Understand the intricacies of building a personal brand, attracting collaborations, and creating engaging content that resonates with your audience and potential partners.
Marketing Professionals: Stay ahead in the ever-evolving digital landscape by incorporating influencer marketing into your overall strategy, connecting with audiences authentically.
No matter your background, if youre eager to harness the influence of social media personalities to achieve your marketing goals, this course is your gateway to mastering the art and science of influencer marketing.
Agenda
Influencer Marketing – Discover the influence of an influencer. Learn what an influencer marketing campaign is, the different types of influencers, and what influencers can do youre your brand.
Planning Influencer Marketing Campaign Ð Design an influencer campaign to meet your marketing objectives. Understand the campaign types and the services influencer offer. Learn key factors which boost the effectiveness of an influencer campaign. Create a campaign plan to maximise success.
Pitching to Influencers Ð Discover how to find and recruit influencers via agencies, networks and directly. Find influencers in your niche.
Agreements and Contracts Ð Understand the process of reaching an agreement for influencer services. Understand how to negotiate a contract. Get familiar with key terms and conditions of influencer agreements.
Measuring Success – Measure and analyse the results of your influencer marketing campaign to evaluate the value of your campaign. Use reports to understand the effectiveness of influence and continually improve your campaigns.

LinkedIn Marketing Fundamentals
2025-04-04 09:00 - 16:30
LinkedIn Marketing
Looking to increase business to business sales?
The techniques demonstrated on this course will allow you to effectively use Linkedin as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments.
The effective use of Linkedin will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers.
Linkedin Groups connect professionals with common interests. Discover groups which match with your target customer. Learn how to join, build a relationship and engage with group members to digitally network.
Linkedin Events enables online meetups, workshops, seminars, conferences and networking events. Linkedin events are used to grow business, network and learn new skills. Event attendees can be followed up by sales post event. Learn how to create, promote and manage linkedin events to promote your organisation.
There is a shortage of skilled social media managers who can utilise Linkedin to achieve marketing goals.
This course is updated on a weekly to keep up to date with the latest feature releases
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
New to marketing on Linkedin? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Agenda
Creating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting.
Building a Community – Customer loyalty drives sales. LinkedIn is the #1 b2b networking website. Learn how to build a loyal network of valuable connections.
Algorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.
Content Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Linkedin. Develop your ability to keep connections interested and entertained while building your authenticity.
Content Scheduling – You cant be online all the time. Schedule content when your connections are online using Linkedin and third party applications
Content Types – Weve got you covered
Paid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with LinkedIn ads manager.
Social Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business.
Advanced Features
Analytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI

Social Media Marketing
2025-03-31 09:00 - 2025-04-04 16:30
Social Media Marketing
Boost sales, generate leads, improve customer service and increase brand awareness using social media. Social media is the most powerful marketing tool used today. Connect with customers on a personal level using free tools.
Digital marketers and sales professionals use social media to connect with customers and build relationships. Social media is used to connect, entertain, inform and engage with customers.
The techniques demonstrated in this course will allow you to effectively use social media as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of social media will allow you to maximise the use of free tools to achieve your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise social media platforms to achieve marketing goals.
This course is kept updated weekly to keep on top on new feature releases.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
New to marketing on social media? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Agenda
Principles of Social Media Marketing
Creating a presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. Optimise your hero section to gain interest and maximise engagement
Build a Community – Once you have the perfect profile, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter to reach new customers and build loyalty
Content Strategy – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.
Content Planning- Content drives loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.
Content creation – Tweets, Images, Re-Tweets, Video, Spaces, Communities. We have it all covered
Content Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.
Paid Campaigns – Stop wasting money with inefficient ads. Get hands on with the campaign manager to action paid ads
Social Outreach and Engagement – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads.
Analytics – Optimising your use of the platform to deliver maximum return on investment.
Gain insight into what works and what doesnt. Drive smart decisions, optimise your strategy and increase ROI
Advanced Features – Spaces, Communities and Tips. Twitter is always updating with new functionality. Keep up to date.

Solution Selling
2025-03-27 09:00 - 2025-03-28 16:30, 2025-02-27 09:00 - 2025-02-28 16:30
Solution Selling
Embark on a transformative journey with our Solution Selling Course, where the art of strategic persuasion meets the science of understanding client needs. This immersive learning experience is designed to elevate your sales acumen to new heights, transcending traditional methods and embracing a dynamic approach tailored to the modern business landscape.
Guided by seasoned experts, this course delves deep into the intricacies of solution selling, offering a comprehensive exploration of the psychology behind successful client engagement. Uncover the secrets of empathetic communication and learn to navigate the complexities of buyer decision-making with finesse.
Throughout the program, participants will engage in real-world case studies, honing their ability to identify and address customer pain points effectively. Discover the power of collaborative problem-solving as you cultivate a holistic understanding of your clients challenges, positioning yourself as a trusted advisor rather than a mere salesperson.
Embrace a mindset shift that transcends transactional relationships, fostering long-term partnerships built on mutual value. Our Solution Selling Course empowers you to articulate compelling narratives that resonate with your clients, showcasing your products or services as indispensable solutions to their unique needs.
As you navigate this transformative learning experience, you will gain practical insights into customizing your sales approach for diverse industries and clientele. Harness the art of persuasion, leverage emotional intelligence, and master the strategic finesse required to close deals in todays competitive marketplace.
Elevate your sales prowess, unlock new opportunities, and forge lasting connections with clients. Join our Solution Selling Course and embark on a journey that will revolutionize the way you approach sales, transforming challenges into triumphs and turning transactions into enduring partnerships.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who Should Attend?
This consultative selling course is designed for professionals across various industries who are eager to enhance their sales skills and adopt a customer-centric approach to selling. The program is particularly beneficial for:
Sales Professionals: Sales representatives, account executives, and sales managers looking to elevate their consultative selling techniques and foster long-term client relationships.
Business Development Professionals: Individuals responsible for identifying new opportunities, building strategic partnerships, and expanding market reach will gain valuable insights to refine their consultative selling strategies.
Entrepreneurs and Small Business Owners: Those leading their own businesses will benefit from learning consultative selling methods to understand and meet the unique needs of their clients, driving business growth.
Customer Service Representatives: Professionals focused on customer satisfaction and retention can leverage consultative selling principles to provide personalized solutions and enhance customer loyalty.
Marketing Professionals: Marketers seeking a comprehensive understanding of the sales process and how to align marketing efforts with consultative selling strategies to generate more qualified leads.
Whether you are new to sales or a seasoned professional, this course provides a solid foundation in consultative selling principles, equipping attendees with the tools and strategies to excel in todays dynamic and customer-focused business landscape.
Agenda
Introduction to Solution Selling
– Overview of the solution selling methodology
– Key principles and benefits of solution selling
– Differentiating solution selling from traditional sales approaches
Customer-Centric Approach
– Importance of understanding and aligning with customer needs
– Building empathy and rapport with clients
– Identifying pain points and challenges through active listening
The Solution Selling Process
– Exploring the stages of the solution-selling process
– Mapping the buyers journey and sales process
– Integrating solution selling into the overall sales strategy
Product vs. Solution
– Understanding the distinction between products and solutions
– Positioning offerings as comprehensive solutions to client problems
– Creating value through a solutions-oriented mindset
Customizing Solutions
– Tailoring solutions to meet individual client needs
– Building flexible and adaptive proposals
– Leveraging case studies and success stories in solution presentations
Asking Powerful Questions
– Techniques for asking open-ended and probing questions
– Uncovering latent needs and desires of clients
– Using questioning to guide the sales conversation
Handling Objections
– Identifying common objections in solution selling
– Developing effective objection-handling strategies
– Turning objections into opportunities for further discussion
Crafting Persuasive Proposals
– Structure and components of a compelling solution proposal
– Highlighting key benefits and outcomes for the client
– Incorporating visual elements for clarity and impact
Effective Presentation Skills
– Delivering engaging and persuasive solution presentations
– Techniques for impactful storytelling
– Handling Q&A sessions with confidence
Implementing Solution Selling in Your Organization
– Strategies for organizational alignment with solution selling
– Training and coaching sales teams for success
– Monitoring and measuring the effectiveness of solution selling
Continuous Improvement
– Establishing feedback loops for ongoing improvement
– Adapting to changing market conditions and customer needs
– Leveraging technology and analytics in solution selling

Consultative Selling
2025-03-24 09:00 - 2025-03-26 16:30, 2025-02-24 09:00 - 2025-02-26 16:30
Consultative Selling
Embark on a transformative journey into the art of consultative selling with our immersive course. Delve into the nuanced world of sales, where relationships matter as much as results. This comprehensive program is designed to empower you with the skills and insights needed to navigate the complex terrain of consultative selling.
Guided by seasoned experts, you will explore the foundations of consultative selling, emphasizing the importance of understanding clients unique needs and challenges. Uncover the keys to building genuine connections that go beyond transactional exchanges, fostering trust and long-lasting partnerships.
Immerse yourself in dynamic, real-world scenarios that mirror the challenges of consultative selling. Through interactive exercises, you will hone your ability to ask incisive questions, actively listen, and tailor your approach to each clients specific situation. Learn the art of uncovering latent needs and positioning your product or service as a tailored solution, rather than a one-size-fits-all offering.
Throughout the course, well delve into the psychology of decision-making, equipping you with the insights to anticipate and address objections effectively. Master the art of storytelling to create compelling narratives that resonate with your clients, making your offerings not just products or services but solutions that align with their aspirations.
This consultative selling course transcends traditional sales methodologies. Its a holistic exploration of the client relationship, where your role transforms from seller to trusted advisor. As you progress, you will cultivate a mindset that values collaboration over persuasion and partnerships over transactions.
By the courses conclusion, you will emerge with a refined skill set, ready to navigate the intricate landscape of consultative selling with confidence and finesse. Elevate your sales approach, deepen client relationships, and propel your career to new heights with this enriching and dynamic consultative selling course.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who Should Attend
This course on Relationship Selling is tailored for individuals across diverse professional backgrounds who aspire to elevate their sales approach by prioritizing authentic connections and building long-lasting client relationships. Whether you are a seasoned sales professional seeking to refine your strategy or someone new to sales eager to establish a strong foundation, this course is designed to benefit:
Sales Professionals: Enhance your existing sales skills by learning how to establish meaningful connections with clients, resulting in increased client loyalty and long-term partnerships.
Business Development Executives: Explore relationship-centric strategies to cultivate and expand your client base, fostering trust and loyalty that goes beyond initial transactions.
Entrepreneurs and Small Business Owners: Develop essential relationship selling skills to personally engage with clients, creating a customer-centric approach that distinguishes your business in a competitive market.
Account Managers: Deepen your understanding of clients needs and aspirations, transforming your role into that of a trusted advisor who actively contributes to clients success.
Customer Service Representatives: Discover how relationship selling principles can enhance customer satisfaction, turning satisfied customers into loyal advocates for your products or services.
Marketing Professionals: Gain insights into aligning marketing strategies with relationship-building goals, ensuring a seamless and consistent customer experience throughout the entire sales journey.
Professionals in Client-Facing Roles: Whether you work in consulting, finance, or any client-facing position, acquiring relationship selling skills will empower you to connect authentically with clients, contributing to overall business success.
Agenda
Introduction to Consultative Selling
– Defining Consultative
with Traditional Sales Approaches
– Understanding the Importance of Building Relationships in Sales
The Psychology of Decision-Making
– Exploring Customer Selling
– Contrasting Consultative Selling Decision-Making Processes
– Identifying Emotional and Rational Drivers
– Anticipating and Addressing Common Objections
Building Effective Communication Skills
– Developing Active Listening Techniques
– Mastering the Art of Asking Incisive Questions
– Enhancing Verbal and Non-Verbal Communication
Uncovering Client Needs
– Strategies for Probing and Discovery
– Recognizing Implicit Needs
– Using Insights to Tailor Solutions
Positioning Solutions with Impact
– Creating Compelling Narratives
– Art of Storytelling in Consultative Selling
– Tailoring Product/Service Offerings to Client Needs
Handling Objections with Finesse
– Identifying Common Objections in Consultative Selling
– Constructive Responses and Overcoming Resistance
– Turning Objections into Opportunities
Building Trust and Credibility
– Strategies for Establishing Trustworthy Relationships
– Balancing Professionalism and Authenticity
– Leveraging Success Stories and Testimonials
Navigating Long-Term Client Relationships
– Transitioning from Salesperson to Trusted Advisor
– Strategies for Ongoing Client Engagement
– Cultivating Loyalty and Referral Opportunities
Real-world Simulations and Case Studies
– Applying Consultative Selling Principles in Practical Scenarios
– Analyzing Success Stories and Learning from Challenges
– Group Discussions and Peer-to-Peer Feedback

Relationship Selling
2025-03-21 09:00 - 16:30, 2025-02-21 09:00 - 16:30
Relationship Selling
Welcome to the immersive course on Relationship Selling, where the art of forging meaningful connections takes centre stage in the world of sales. In this transformative learning experience, participants will delve into the intricacies of building authentic relationships with clients that extend beyond transactional encounters.
Embark on a journey that transcends conventional sales strategies as we explore the profound impact of interpersonal dynamics on the sales process. Through insightful discussions, engaging case studies, and interactive exercises, you will gain a deep understanding of the psychology behind successful relationship selling.
Uncover the power of effective communication and active listening, learning how to truly connect with your clients on a personal level. Discover the nuances of tailoring your approach to different personalities, fostering trust, and cultivating lasting partnerships that extend far beyond the initial sale.
Our seasoned instructors bring a wealth of real-world experience to the table, providing you with practical insights and proven techniques to navigate the complexities of relationship selling. Through role-playing scenarios and group discussions, you will refine your skills in adapting to diverse client needs and building a rapport that stands the test of time.
By the end of this course, you will not only master the art of relationship selling but also develop a strategic mindset that positions you as a trusted advisor rather than just a salesperson. Join us in this enriching exploration of human connection and elevate your sales approach to new heights.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who Should Attend?
Sales Professionals:
– Individuals currently working in sales roles, especially those involved in selling products or services that require relationship-building with clients and customers.
– Sales representatives seeking to enhance their interpersonal skills and deepen connections with clients to drive long-term business relationships.
Business Development Executives:
– Professionals responsible for identifying new business opportunities and cultivating partnerships.
– Those aiming to refine their relationship-building strategies to foster sustainable connections with potential clients and partners.
Entrepreneurs and Small Business Owners:
– Business leaders looking to establish and maintain strong connections with clients and customers for the growth and sustainability of their ventures.
– Individuals keen on learning relationship selling techniques to differentiate their businesses in competitive markets.
Customer Service Representatives:
– Individuals in customer-facing roles interested in improving customer satisfaction and loyalty through effective relationship-building.
– Professionals seeking to integrate relationship selling principles into their customer service approach to create lasting connections.
Marketing Professionals:
– Marketers who want to understand the intersection of marketing and sales, and how relationship selling can contribute to a more holistic customer experience.
– Those interested in aligning marketing strategies with sales efforts to maximize customer engagement and retention.
Account Managers:
– Professionals responsible for managing and nurturing existing client accounts.
– Account managers aiming to strengthen client relationships, increase client retention, and identify upselling or cross-selling opportunities.
Sales Managers and Team Leaders:
– Sales leaders looking to equip their teams with advanced relationship selling techniques to drive overall team success.
– Managers seeking to create a customer-centric sales culture within their organizations.
Professionals Transitioning to Sales Roles:
– Individuals from diverse professional backgrounds interested in entering the field of sales and wishing to develop strong relationship-building skills from the outset.
– Career changers looking to understand the principles of relationship selling to excel in their new sales-focused roles.
Agenda
Introduction to Relationship Selling
– Defining Relationship Selling
– Differentiating Relationship Selling from Traditional Sales Approaches
Understanding Buyer Behavior
– Analyzing the Buyers Journey
– Recognizing Emotional Drivers in Purchasing Decisions
Building Trust and Credibility
– Importance of Trust in Sales
– Strategies for Establishing Credibility with Clients
Effective Communication Skills
– Active Listening Techniques
– Tailoring Communication Styles to Connect with Clients
Customizing Solutions for Clients
– Needs Assessment and Solution Matching
– Tailoring Products/Services to Client Requirements
Handling Objections and Resolving Issues
– Anticipating and Addressing Common Objections
– Conflict Resolution Strategies for Maintaining Relationships
Creating Value for Clients
– Demonstrating Value Propositions
– Adding Value Throughout the Sales Process
Leveraging Technology in Relationship Selling
– CRM Systems and Relationship Management
– Integrating Digital Tools for Enhanced Customer Engagement
Customer Retention Strategies
– Developing Loyalty Programs
– Proactive Measures for Retaining Clients
Cross-Selling and Upselling Techniques
– Identifying Opportunities for Additional Sales
– Cross-Selling and Upselling without Alienating Clients
Handling Difficult Situations
– Dealing with Dissatisfied Clients
– Turning Negative Experiences into Positive Outcomes
Measuring and Evaluating Relationship Success
– Key Performance Indicators for Relationship Selling
– Continuous Improvement and Adaptation
Self-Reflection and Continuous Learning
– Assessing Personal Strengths and Weaknesses
– Strategies for Ongoing Professional Development
Building a Personal Brand in Sales
– Establishing an Authentic and Trustworthy Image
– Leveraging Personal Branding to Enhance Relationships
Networking and Relationship Building Beyond Sales
– Expanding Professional Networks
– Collaborative Approaches to Business Development

Consumer Psycology and Buyer Behavior
2025-03-19 09:00 - 2025-03-20 16:30
Consumer Psychology and Buyer Behaviour
Welcome to an insightful journey into the intricacies of consumer behaviour with our comprehensive Consumer Psychology and Buyer Behaviour course. In this dynamic learning experience, we will explore the fascinating world of human decision-making, unravelling the psychological factors that drive consumers in their choices within the marketplace.
Consumer psychology is at the core of successful marketing strategies and business decisions. Understanding why consumers make specific choices, the factors that influence their preferences, and the nuances of their decision-making processes is crucial for anyone involved in sales, marketing, or business development.
Throughout this course, we will delve into the foundational theories of consumer psychology, examining topics such as perception, motivation, and learning. Well explore the impact of advertising and branding on consumer perceptions, dissect the influence of cultural and social factors, and analyze various models of consumer decision-making.
Practical applications will be emphasized, with hands-on exercises and case studies allowing you to translate theoretical knowledge into actionable insights. Whether you are an entrepreneur, marketing professional, or sales executive, this course will equip you with the tools to understand your customers better, tailor your strategies to diverse audiences, and ultimately drive business success.
Join us on this enlightening journey as we uncover the science and art of consumer psychology, empowering you to make informed decisions and navigate the complex landscape of buyer behaviour with confidence. Welcome to the Consumer Psychology and Buyer Behaviour course Ð where knowledge meets application, and understanding becomes a strategic advantage.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
This training course is intended for sales professionals who are looking for an advanced course on understanding the buyers decision making process prior to and during the sale. This course is designed to support sales professionals to improve their effectiveness by understanding customer motivations.
Agenda
1. Differences Between Consumer and Organizational Buying
– Explore the distinctive characteristics that set consumer and organizational buying processes apart.
– Analyze key factors influencing purchasing decisions in both contexts.
2. Consumer Buyer Behaviour
– Examine the psychological factors influencing individual consumer choices.
– Understand the impact of emotions, perceptions, and motivations on consumer behaviour.
3. The Consumer Decision Making Process
– Break down the stages of the consumer decision-making process.
– Explore how consumers identify needs, evaluate alternatives, and make final purchasing decisions.
4. Factors Affecting Consumer Decision Making Process
– Delve into external and internal factors shaping consumer choices.
– Discuss the influence of cultural, social, and psychological elements on decision-making.
5. Organizational Buyer Behaviour
– Investigate the complexities of organizational buying processes.
– Understand the roles of different stakeholders and the decision-making dynamics within organizations.
6. Developments in Purchasing Practice
– Explore contemporary trends and innovations in purchasing practices.
– Discuss how technology and changing business landscapes impact organizational buying strategies.
7. Factors Affecting Consumer Decision Making Process (Review)
– Revisit and reinforce the factors influencing the consumer decision-making process.
– Explore case studies to apply theoretical concepts to real-world scenarios.
8. Relationship Management
– Understand the importance of building and maintaining relationships with consumers and organizational clients.
– Explore strategies for effective communication and long-term relationship development.

Commercial Negotiation
2025-03-17 09:00 - 2025-03-18 16:30, 2025-02-17 09:00 - 2025-02-18 16:30
Commercial Negotiation
Welcome to the dynamic realm of Commercial Negotiation Excellence, where strategic acumen meets persuasive finesse to unlock unparalleled success in the business arena. In this transformative course, we invite you to embark on a journey that transcends traditional paradigms and equips you with the skills, strategies, and insights essential for mastering the art of negotiation in the commercial landscape.
In todays fast-paced and competitive business environment, effective negotiation is a cornerstone of success. Whether you are navigating intricate deals, forging alliances, or seeking advantageous terms, the ability to negotiate with confidence and finesse is indispensable. This course has been meticulously designed to empower professionals at all levels with the tools and techniques necessary to navigate the complexities of commercial negotiations and emerge victorious in every scenario.
Led by seasoned industry experts and negotiation maestros, our program transcends theoretical frameworks to provide practical, real-world applications. Through a combination of immersive simulations, case studies, and interactive workshops, participants will not only grasp the fundamental principles of negotiation but also cultivate the instincts required to thrive in the ever-evolving landscape of business transactions.
Get ready to elevate your negotiation skills to new heights, unravel the psychology behind successful deal-making, and build a robust foundation for sustained success. Join us on this transformative journey and unlock the door to a world where every negotiation is an opportunity to excel. Enrol now, and let the art and science of negotiation become your greatest professional asset.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who Should Attend?
This comprehensive Commercial Negotiation Course is tailored for professionals across various industries who aim to enhance their negotiation prowess and elevate their ability to secure favourable outcomes in commercial dealings.
The program is specifically designed for:
Business Executives and Leaders: CEOs, CFOs, and other C-suite executives who are responsible for making critical business decisions and overseeing negotiations that impact the organizations success.
Sales and Business Development Professionals: Individuals involved in selling products, services, or forging partnerships, seeking to sharpen their negotiation skills to secure optimal deals and cultivate long-term relationships.
Procurement and Supply Chain Managers: Professionals responsible for sourcing goods and services, who wish to strengthen their negotiation techniques to secure cost-effective agreements and mitigate risks in the supply chain.
Legal Professionals: Attorneys and legal advisors involved in commercial transactions, contracts, and dispute resolution, aiming to enhance their negotiation capabilities to better serve their clients.
Entrepreneurs and Small Business Owners: Individuals leading their own ventures who want to negotiate effectively to secure partnerships, funding, and favourable business terms.
Project Managers: Those tasked with managing projects and collaborations, seeking to develop negotiation skills crucial for navigating project complexities, managing stakeholders, and ensuring successful project outcomes.
Human Resources Professionals: HR leaders and managers involved in employment negotiations, conflict resolution, and labour agreements, looking to refine their negotiation skills in people-centric scenarios.
Government and Nonprofit Sector Professionals: Individuals in public service, diplomacy, or the nonprofit sector engaged in negotiations for funding, collaborations, or policy agreements, aiming to enhance their effectiveness in these unique contexts.
Anyone Involved in Commercial Transactions: Professionals from diverse backgrounds, including marketing, finance, and operations, who play a role in commercial transactions and wish to contribute more effectively to negotiation processes.
Agenda
Introduction to Commercial Negotiation
– Overview of negotiation in the commercial context
– Key principles and elements of successful negotiation.
The Psychology of Negotiation
– Understanding human behaviour in negotiation
– Building empathy and rapport for effective communication
Essential Communication Skills for Negotiators
– Active listening and effective questioning techniques
– Non-verbal communication and body language in negotiation
Identifying and Prioritizing Interests
– Differentiating between positions and interests
– Strategies for uncovering and prioritizing stakeholders interests
Creating Value in Negotiations
– Collaborative problem-solving techniques
– Expanding the pie: Strategies for creating mutually beneficial outcomes
Power Dynamics in Negotiation
– Understanding sources of power in negotiation
– Strategies for navigating power imbalances
Negotiation Styles and Approaches
– Assessing personal negotiation style
– Adapting negotiation approaches based on the context
Preparing for Negotiation
– Developing a comprehensive negotiation plan
– Setting goals and defining BATNA (Best Alternative to a Negotiated Agreement)
Handling Difficult Situations and Deadlocks
– Strategies for overcoming impasses and deadlocks
– Dealing with difficult personalities in negotiation
Ethical Considerations in Commercial Negotiation
– Exploring ethical dilemmas in negotiation
– Establishing ethical guidelines for negotiation practices
Negotiating in a Global Context
– Cross-cultural negotiation considerations
– Adapting strategies for international negotiations
Real-world Simulations and Case Studies
– Applying learned concepts through practical exercises
– Analyzing and discussing real-world negotiation scenarios
Mock Negotiation Exercises
– Participants engage in simulated negotiations
– Peer and instructor feedback for continuous improvement

Psycology of Selling
2025-03-10 09:00 - 2025-03-14 16:30
Psychology of Selling
Welcome to the “Psychology of Selling” course, where the art and science of successful sales converge. In this dynamic program, participants will delve into the intricacies of human behaviour, unlocking the psychological principles that drive effective selling strategies. From understanding customer motivations to mastering the psychology behind persuasive communication, this course empowers sales professionals and entrepreneurs alike with the insights and techniques needed to close deals, build lasting client relationships, and elevate sales performance to new heights. Join us for a transformative journey that goes beyond traditional sales tactics, offering a deep dive into the psychology of buying and selling for unparalleled success in the world of sales.
Looking to improve your selling skills?
This five day course is designed for sales professionals looking for practical techniques to improve their game. This course will provide you with an overview of the sales process, from prospecting through to closing the deal. It will take the fundamentals and develop your sales skills and techniques to enable you to think about the opportunity to understand the best approach. You will be taught consumer behaviour, customer segmentation and targeting to tailor your sales efforts to match what the customer expects. This course is designed to enable you to quickly analyse the sales opportunity and adapt your sales approach to achieve maximum results.
Develop your skills to help customers identify their needs and provide solutions to those need. Sales professionals add value to the sales process by providing the customer with relevant information, providing customers with insights and new ways of looking at problems.
Prospecting is the one task that will directly impact a sales professionals performance. Successful sales professionals are those who spend the majority of their time prospecting. The quality of the prospecting efforts can boost the number of meetings booked and therefore deals closed. Learn effective techniques from experienced sales professionals Spend less time chatting to receptionists and more time dealing with decision makes by implementing effective prospecting techniques. Grab your prospects attention with tailored interest getters.
Build trust by demonstrating your competence and understanding how to take control of the sale process to maintain the customers confidence.
Ineffective sales people waste time speaking to prospects who are not interested in buying. Effective sales people qualify buyers. This will allow you to spend your time with potential buyers, and spend your otherwise wasted time to improve prospects.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
This training course is intended for sales professionals who are looking for an introductory course on selling in a B2B and B2C environment.
¥ Sales Representative
¥ Account Manager
¥ Client Executive
¥ Customer Relationship Manager
¥ Sales Manager
¥ Sales Enablement
Agenda
The Psychology of Selling – Understand the impact of mentality on your personal selling journey. Gain insight into motivational techniques to achieve success
Consumer Buyer Behaviour – Understand the thoughts and actions of consumers before and during the sales. Examine how this impacts on the sales process.
Organisational Buyer Behaviour – Organisations act differently to consumers. Learn how to optimise your sales techniques to appeal to business buyers
Segmentation and Targeting – Tailor your messaging and approach based on your customer. Learn how to identify your customers wants and interests based on key demographics.
Creating a Personal Selling Strategy – Combine buyer behaviour and segmentation and targeting to adapt your sales approach to resonate with the customer as an individual
Effective Prospecting Break through the noise and gain your prospects interest.
Qualifying Buyers – Rookie sales executives waste time chasing prospects who like to chat, but are not ready to buy. Quality your prospect to ensure you save yourself time, and energy disqualifying prospects who are not ready to buy.
Booking Meetings – Increase the number of meetings booked with quality prospects
Identifying Needs on Discovery Calls Explore how to ask the right questions to discover your prospects needs and motivations
Positioning Products and Services – Dont pitch. Position! Tailor your offer to solve your clients problems. Pitching the right way will increase your win rate.
Objection Handling – Objections are a natural part of the sales process. Understand the different types of objections and how to handle them. Learn how to provide your prospects with the confidence to buy.
Negotiation – Gain insight into basic negotiation tactics to provide your client with the best available offer
Closing – Never sweat asking for business again. Learn how to bring the sale to a natural close and win business.
Following up – Develop long term relationships with customers by following up. Ensure your customers are satisfied and collect social proof to develop future business.

Planning Marketing Campaigns
2025-03-10 09:00 - 2025-03-14 16:30
Principles of Marketing
Marketing is essential to business success. All organisations must create, communicate, deliver, and exchange offerings which add value. This course is designed for beginners who are looking to gain an understanding of fundamental marketing concepts.
Understanding fundamental marketing concepts is the first essential stage to develop a marketing plan for your organisation.
Innoversitys online short course on marketings fundamentals, Introduction to Marketing, offers a thorough introduction to the topic. You will become familiar with the fundamental concepts of marketing and how to put them into practice over the course of ten weekly lessons.
This course explains the marketing function and how it adds value to organisations. It then follows through the process of developing a marketing strategy for an organisaiton. This course will enable you to understand core marketing principles and how they can be applied in the workplace.
This course includes key marketing models including BCG matrix, segmentation targeting and positioning, 5 Ps and the marketing mix.
Our focused and engaging marketing training course explores how to create a competitive edge by utilising marketing tools and strategies and by adopting a customer-oriented approach.
You will get a deeper grasp of marketing concepts as well as the skills and information necessary to develop and implement an effective marketing strategy by the conclusion of this principles of marketing short course.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
Looking to develop a fundamental understanding of key marketing concepts?
This course is for you!
Agenda
1. Introduction to Marketing
– Defining marketing and its role in business
– Overview of key marketing concepts and principles
– Understanding the marketing mix (4Ps) and its applications
2. Understanding Consumer Behaviour
– Exploring the psychology of consumer decision-making
– Analyzing factors influencing consumer choices
– Applying consumer behavior insights to marketing strategies
3. Market Research and Analysis
– Importance of market research in decision-making
– Conducting effective market research
– Analyzing market trends and competitor landscape
4. Segmentation, Targeting, and Positioning (STP)
– Strategies for segmenting markets based on demographics, psychographics, and behaviour
– Identifying target markets and positioning brands effectively
– Crafting unique value propositions for competitive advantage
5. Product Development and Branding
– Product life cycle and its implication
– Building and managing strong brand
– Strategies for successful product development and innovation
6. Pricing Strategies
– Pricing models and approaches
– Factors influencing pricing decision
– Implementing effective pricing strategies for market success
7. Distribution Channels and Logistics
– Understanding the importance of distribution in marketing
– Evaluating different distribution channel
– Managing logistics for efficient product delivery
8. Integrated Marketing Communications (IMC)
– Coordinating various communication channels for a unified brand message
– Utilizing advertising, public relations, and promotions effectively
– Crafting compelling and consistent marketing communications
9. Digital Marketing and Social Media
– Navigating the digital landscape in marketing
– Leveraging social media for brand visibility and engagement
– Integrating online and offline marketing strategies
10. Ethical and Social Responsibilities in Marketing
– Examining ethical considerations in marketing practice
– Assessing the impact of marketing on society and the environment
– Implementing socially responsible marketing initiatives

Personal Selling Skills
2025-03-06 09:00 - 2025-03-07 16:30
Personal Selling Skills
Getting started in sales?
This two day introductory course will cover the fundamentals of selling to enable you to hit the ground running to achieve your targets.
20% of sales professionals bring in 80% of the revenue. Learn the skills necessary to become a top performer and achieve your sales goals.
Sales professionals are the rockstars that keep all businesses running. Their survival is based on sales professionals bringing in deals. Sales offers a rewarding and varied career with strong growth prospects.
Sales professionals help customers identify their needs and provide solutions to those needs. Sales professionals add value to the sales process by providing the customer with relevant information, providing customers with insights and new ways of looking at problems. Learn how to take control of the sale process to ensure the customer receives what they want.
This course will provide you with an overview of the sales process, from prospecting through to closing the deal. You will also learn practical techniques you can apply immediately. This course is designed to speed up your learning process so that you are more effective early in your sales career.
Prospecting is the one task that will directly impact a sales professionals performance. Successful sales professionals are those who spend the majority of their time prospecting. The quality of the prospecting efforts can boost the number of meetings booked and therefore deals closed. Learn effective techniques from experienced sales professionals Spend less time chatting to receptionists and more time dealing with decision makes by implementing effective prospecting techniques. Grab your prospects attention with tailored interest-getters.
Ineffective salespeople waste time speaking to prospects who are not interested in buying. Effective salespeople qualify buyers. This will allow you to spend your time with potential buyers, and spend your otherwise wasted time to improve prospects.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
This training course is intended for sales professionals who are looking for an introductory course on selling in a B2B and B2C environment.
¥ Sales Representative
¥ Account Manager
¥ Client Executive
¥ Customer Relationship Manager
¥ Sales Manager
¥ Sales Enablement
Agenda
The Role of Selling – Understand the impact selling makes to organisations and the different types of sales roles.
Setting Targets – To be successful, you need to set a target. Learn how to set effective personal sales goals.
Prospecting – Break through the noise and gain your prospects interest.
Qualifying – Rookie sales executives waste time chasing prospects who like to chat, but are not ready to buy. Qualify your prospect to ensure you save yourself time, energy disqualifying prospects who are not ready to buy.
Booking Meetings – Increase the number of meetings booked with quality prospects
Discovery calls Explore how to ask the right questions to discover your prospects needs and motivations
Pitching – Tailor your offer to solve your clients problems. Pitching the right way will increase your win rate.
Objection Handling – Objections are a natural part of the sales process. Understand the different types of objections and how to handle them. Learn how to provide your prospects with the confidence to buy.
Negotiation – Gain insight into basic negotiation tactics to provide your client with the best available offer
Closing – Never sweat asking for business again. Learn how to bring the sale to a natural close and win business.

Marketing 101: Priniples of Marketing
2025-03-03 09:00 - 2025-03-07 16:30

Social Selling
2025-03-03 09:00 - 2025-03-05 16:30
Social Selling
The top 5% of sales professionals use social media to sell.
Traditional sales methods, such as cold calling and emails, are no longer as productive or practical because todays consumers are increasingly resistant to them. Instead, they are using online resources like LinkedIn to study goods, services, businesses, and even individuals before they contact or make a purchase.
There is more to social media than finding names to call. In order to take advantage of the opportunities social media networks like LinkedIn give, successful salespeople have quickly modified their strategy and adopted social selling strategies. In order to stay ahead of the competition, they have devised techniques that enable them to forge favourable connections with potential clients as well as positively affect them.
Innoversity addresses the significance of mastering social selling and gives you the knowledge, tools, and strategies required to efficiently network, target, and engage with potential customers on social media. After completing this course, you will feel assured and have a polished social selling strategy that you can use right immediately for quick results.
Do you have a social media presence that is active but are confused how to convert followers, admirers, and connections into paying customers? The skills, knowledge, and processes you need to direct your social media audience through your sales funnel and persuade them to buy are provided in this interactive one-day course.
Well demonstrate for you how to choose the most qualified leads and provide the material required to forge successful connections. Additionally, well show you how to leverage social selling to turn current clients into champions for your brand who will promote you to others.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
This training course is intended for B2B and B2C sales professionals who are looking to make the most out of selling on social media.
Agenda
Optimise Your Profile – Make a great first impression. Your profile give you a personality. Build your profile to create a presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting.
Build a Personal Brand – Build your authenticity by becoming a thought leader. Learn how to create and implement a personal brand to stand out from the crowd.
Social Listening – Understand your audience. Identify what they are interested in. Keep on top of trends to keep Relevant and build reach. Keep one eye on the competition.
Content Planning – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained.
Content Creation – Spending hours on content creation? Content builds your authenticity as a thought leader, but it doesnt have to be time consuming. We will show you how to keep on top of trends and build original content fast.
Build a Network – Build a digital network. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal network of fans and connect with them through groups.
Build Relationships – People buy from people they like. Use social media to build relationships and warm up leads through content and engagement. Who doesnt like a like?
Search Functionality – Sometimes all you need is a name. Find your ideal customer using advanced search on LinkedIn, Twitter/X and Facebook.
Cold Outreach – Connect directly with contacts on DM to build personal relationships to develop new business.

Email Marketing with Mailchimp
2025-02-24 09:00 - 2025-02-26 16:30
Email Marketing Campaigns
This email marketing course will offer insights on the definition of email marketing, how to set up an email marketing plan, and how to effectively create, test, send, and report emails. The user experience is discussed throughout the course, along with the reasons why knowing your target is crucial for effective email marketing. Unsure about the most effective topic lines? You will learn which terms to avoid using in your email subject lines as well as other helpful advice from the free email marketing course. Additionally, using Mailchimps services will give you practical learning experience.
To enter the enormous world of digital marketing, are you prepared? Look nowhere else! All areas of digital marketing are covered in our professional courses in order for students to graduate as subject matter experts.
One of the best and most effective methods of web marketing is still email. It frequently serves as the cornerstone of an effective digital marketing plan since it is a promotion approach with a high conversion rate and a relatively cheap cost.
Recent advancements in the industry have revealed the rise of email marketing solutions that make campaign administration and result interpretation much simpler and more successful. With the help of this course, you will be introduced to or brought up to speed on the most recent methods for attracting customers and maintaining their loyalty once you have them.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
Looking to plan and execute effective email marking campaigns?
This course is for you!
Agenda
1. Introduction to Email Marketing and Mailchimp
– Overview of the role of email marketing in digital strategy
– Introduction to Mailchimp as a powerful email marketing platform
– Setting up a Mailchimp account and navigating the dashboard
2. Building and Managing Email Lists
– Best practices for collecting and segmenting email subscribers
– Creating and organizing lists in Mailchimp
– Understanding the importance of list hygiene and compliance
3. Designing Compelling Email Campaigns
– Exploring Mailchimps drag-and-drop editor for creating visually appealing emails
– Customizing templates to match brand aesthetics
– Incorporating compelling copy and visuals for higher engagement
4. Crafting Effective Email Content
– Understanding the anatomy of a successful email
– Writing engaging subject lines and compelling body content
– Optimizing emails for mobile responsiveness
5. Automating Campaigns with Mailchimp
– Introduction to automation workflows in Mailchimp
– Setting up automated welcome series, drip campaigns, and follow-ups
– Leveraging automation for targeted and personalized messaging
6. A/B Testing for Optimization
– Importance of A/B testing in email marketing
– Setting up and interpreting A/B tests in Mailchimp
– Iterative improvements based on test results
7. Integrating Social Media with Email Marketing
– Cross-channel strategies for seamless integration
– Utilizing Mailchimps social media features for extended reach
– Strategies for encouraging social sharing within emails
8. Analytics and Reporting
– Understanding Mailchimp analytics and reporting tools
– Interpreting key metrics to measure campaign success
– Making data-driven decisions for future campaigns
9. Compliance and Best Practices
– Navigating email marketing regulations and compliance
– Ensuring GDPR and CAN-SPAM compliance with Mailchimp
– Implementing best practices for ethical and effective email marketing
10. Advanced Features and Tips
– Exploring advanced features in Mailchimp
– Tips and tricks for maximizing efficiency and effectiveness
– Participant Q&A and troubleshooting session

TikTok Marketing
2025-02-21 09:00
TikTok Marketing Fundamentals
Welcome to the “TikTok Marketing” course, your gateway to unleashing the power of one of the fastest-growing and influential social media platforms in the digital landscape. In this dynamic course, we will embark on a journey to explore and master the art of TikTok marketing, a platform that has redefined the way businesses engage with audiences and promote their brands.
As TikTok continues to revolutionize the social media landscape, understanding its unique dynamics and harnessing its creative potential is essential for any marketer, entrepreneur, or business owner. This course is crafted to equip you with the skills and insights needed to navigate TikToks vibrant community, create compelling content, and implement effective marketing strategies that resonate with the platforms diverse and engaged audience.
Whether you are a seasoned marketer looking to expand your digital toolkit or an entrepreneur eager to leverage TikToks reach, join us as we delve into the intricacies of TikTok marketing. From content creation and optimization to understanding algorithms, analytics, and running effective ad campaigns, this course is designed to empower you with the knowledge and skills to thrive in the ever-evolving landscape of TikTok marketing. Welcome to a course that goes beyond the basics, unlocking the full potential of TikTok to elevate your brand and captivate audiences in the digital era.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
New to marketing on TikTok? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
¥ Self-employed business owners
¥ Business owners /entrepreneurs
¥ Social Media Managers
¥ Marketing executives and managers
¥ Social Media executive
¥ Bloggers, Influencers, Public Figures
¥ Social media contributors
¥ Online marketers and marketing reps
¥ Advertising managers
Agenda
1. Creating a Presence
– Understand the significance of business profiles in giving your organization a distinct personality.
– Optimize your hero section to captivate interest and maximize engagement.
– Learn effective strategies to build a compelling online presence.
2. Building a Community
– Explore how customer loyalty fuels sales and how TikTok excels in connecting with customers on their interests.
– Develop skills to build a loyal following and foster genuine connections with your audience.
3. Algorithms to Boost Reach
– Uncover the mysteries of TikTok algorithms to organically boost reach.
– Discover techniques to maximize organic reach and reduce reliance on paid ads.
4. Content Strategy
– Learn how to plan marketing campaigns tailored for TikToks unique features.
– Develop content that drives engagement, captures attention, and builds lasting loyalty.
5. Content Scheduling
– Master the art of scheduling content efficiently, ensuring optimal visibility when your audience is online.
– Explore tools and applications that streamline content scheduling for enhanced efficiency.
6. Content Types Ð Short Videos and Reels
– Dive into the specifics of creating short videos and reels that resonate with TikToks audience.
– Gain insights into the content types that perform best on the platform.
7. Paid Campaigns
– Elevate your advertising game by learning how to run effective paid ad campaigns.
– Utilize social listening and keyword research to plan and optimize your campaigns with TikTok Ads Manager.
8. Social Outreach
– Harness the power of direct messages to connect with new customers and build personalized relationships.
– Explore strategies for effective social outreach to drive new business opportunities.
9. Advanced Features
– Explore advanced features on TikTok to enhance your business presence and engagement.
– Stay ahead of the curve with a deep dive into features that can take your TikTok strategy to the next level.
10. Analytics
– Gain invaluable insights into your TikTok performance to make informed decisions.
– Drive smart, data-driven choices to increase return on investment (ROI) and refine your TikTok strategy for optimal results.
Join us for a comprehensive journey through the world of TikTok for business, where you will not only create a strong presence but also master the strategies to connect, engage, and succeed in this dynamic digital landscape. Get ready to unlock the full potential of TikTok for your business success!

Consumer Psycology and Buyer Behavior
2025-02-19 09:00 - 2025-02-20 16:30
Consumer Psychology and Buyer Behaviour
Welcome to an insightful journey into the intricacies of consumer behaviour with our comprehensive Consumer Psychology and Buyer Behaviour course. In this dynamic learning experience, we will explore the fascinating world of human decision-making, unravelling the psychological factors that drive consumers in their choices within the marketplace.
Consumer psychology is at the core of successful marketing strategies and business decisions. Understanding why consumers make specific choices, the factors that influence their preferences, and the nuances of their decision-making processes is crucial for anyone involved in sales, marketing, or business development.
Throughout this course, we will delve into the foundational theories of consumer psychology, examining topics such as perception, motivation, and learning. Well explore the impact of advertising and branding on consumer perceptions, dissect the influence of cultural and social factors, and analyze various models of consumer decision-making.
Practical applications will be emphasized, with hands-on exercises and case studies allowing you to translate theoretical knowledge into actionable insights. Whether you are an entrepreneur, marketing professional, or sales executive, this course will equip you with the tools to understand your customers better, tailor your strategies to diverse audiences, and ultimately drive business success.
Join us on this enlightening journey as we uncover the science and art of consumer psychology, empowering you to make informed decisions and navigate the complex landscape of buyer behaviour with confidence. Welcome to the Consumer Psychology and Buyer Behaviour course Ð where knowledge meets application, and understanding becomes a strategic advantage.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
This training course is intended for sales professionals who are looking for an advanced course on understanding the buyers decision making process prior to and during the sale. This course is designed to support sales professionals to improve their effectiveness by understanding customer motivations. This course is suitable for
¥ Sales Representative
¥ Account Manager
¥ Client Executive
¥ Customer Relationship Manager
¥ Sales Manager
¥ Sales Enablement
Agenda
1. Differences Between Consumer and Organizational Buying
– Explore the distinctive characteristics that set consumer and organizational buying processes apart.
– Analyze key factors influencing purchasing decisions in both contexts.
2. Consumer Buyer Behaviour
– Examine the psychological factors influencing individual consumer choices.
– Understand the impact of emotions, perceptions, and motivations on consumer behaviour.
3. The Consumer Decision Making Process
– Break down the stages of the consumer decision-making process.
– Explore how consumers identify needs, evaluate alternatives, and make final purchasing decisions.
4. Factors Affecting Consumer Decision Making Process
– Delve into external and internal factors shaping consumer choices.
– Discuss the influence of cultural, social, and psychological elements on decision-making.
5. Organizational Buyer Behaviour
– Investigate the complexities of organizational buying processes.
– Understand the roles of different stakeholders and the decision-making dynamics within organizations.
6. Developments in Purchasing Practice
– Explore contemporary trends and innovations in purchasing practices.
– Discuss how technology and changing business landscapes impact organizational buying strategies.
7. Factors Affecting Consumer Decision Making Process (Review)
– Revisit and reinforce the factors influencing the consumer decision-making process.
– Explore case studies to apply theoretical concepts to real-world scenarios.
8. Relationship Management
– Understand the importance of building and maintaining relationships with consumers and organizational clients.
– Explore strategies for effective communication and long-term relationship development.
