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X-WR-CALDESC:Events for Innoversity
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DTSTART;TZID=UTC:20240307T090000
DTEND;TZID=UTC:20240308T163000
DTSTAMP:20260421T211906
CREATED:20240120T185858Z
LAST-MODIFIED:20240122T113532Z
UID:3222-1709802000-1709915400@innoversity.org
SUMMARY:Personal Selling Skills
DESCRIPTION:Personal Selling Skills\nGetting started in sales? \nThis two day introductory course will cover the fundamentals of selling to enable you to hit the ground running to achieve your targets. \n20% of sales professionals bring in 80% of the revenue. Learn the skills necessary to become a top performer and achieve your sales goals. \nSales professionals are the rockstars that keep all businesses running. Their survival is based on sales professionals bringing in deals. Sales offers a rewarding and varied career with strong growth prospects. \nSales professionals help customers identify their needs and provide solutions to those needs. Sales professionals add value to the sales process by providing the customer with relevant information\, providing customers with insights and new ways of looking at problems. Learn how to take control of the sale process to ensure the customer receives what they want. \nThis course will provide you with an overview of the sales process\, from prospecting through to closing the deal. You will also learn practical techniques you can apply immediately. This course is designed to speed up your learning process so that you are more effective early in your sales career. \nProspecting is the one task that will directly impact a sales professionals performance. Successful sales professionals are those who spend the majority of their time prospecting. The quality of the prospecting efforts can boost the number of meetings booked and therefore deals closed. Learn effective techniques from experienced sales professionals Spend less time chatting to receptionists and more time dealing with decision makes by implementing effective prospecting techniques. Grab your prospects attention with tailored interest-getters. \nIneffective salespeople waste time speaking to prospects who are not interested in buying. Effective salespeople qualify buyers. This will allow you to spend your time with potential buyers\, and spend your otherwise wasted time to improve prospects. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nThis training course is intended for sales professionals who are looking for an introductory course on selling in a B2B and B2C environment. \nAgenda \nThe Role of Selling – Understand the impact selling makes to organisations and the different types of sales roles. \nSetting Targets – To be successful\, you need to set a target. Learn how to set effective personal sales goals. \nProspecting – Break through the noise and gain your prospects interest. \nQualifying – Rookie sales executives waste time chasing prospects who like to chat\, but are not ready to buy. Qualify your prospect to ensure you save yourself time\, energy disqualifying prospects who are not ready to buy. \nBooking Meetings – Increase the number of meetings booked with quality prospects\nDiscovery calls Explore how to ask the right questions to discover your prospects needs and motivations \nPitching – Tailor your offer to solve your clients problems. Pitching the right way will increase your win rate. \nObjection Handling – Objections are a natural part of the sales process. Understand the different types of objections and how to handle them. Learn how to provide your prospects with the confidence to buy. \nNegotiation – Gain insight into basic negotiation tactics to provide your client with the best available offer \nClosing – Never sweat asking for business again. Learn how to bring the sale to a natural close and win business.
URL:https://innoversity.org/event/personal-selling-skills/
LOCATION:Virtual
CATEGORIES:Sales
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/BEE556C7-030B-4B92-8B22-CC420E18B223.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240304T090000
DTEND;TZID=UTC:20240306T163000
DTSTAMP:20260421T211906
CREATED:20240120T190101Z
LAST-MODIFIED:20240122T155603Z
UID:3264-1709542800-1709742600@innoversity.org
SUMMARY:Social Selling
DESCRIPTION:Social Selling\nThe top 5% of sales professionals use social media to sell. \nTraditional sales methods\, such as cold calling and emails\, are no longer as productive or practical because todays consumers are increasingly resistant to them. Instead\, they are using online resources like LinkedIn to study goods\, services\, businesses\, and even individuals before they contact or make a purchase. \nThere is more to social media than finding names to call. In order to take advantage of the opportunities social media networks like LinkedIn give\, successful salespeople have quickly modified their strategy and adopted social selling strategies. In order to stay ahead of the competition\, they have devised techniques that enable them to forge favourable connections with potential clients as well as positively affect them. \nInnoversity addresses the significance of mastering social selling and gives you the knowledge\, tools\, and strategies required to efficiently network\, target\, and engage with potential customers on social media. After completing this course\, you will feel assured and have a polished social selling strategy that you can use right immediately for quick results. \nDo you have a social media presence that is active but are confused how to convert followers\, admirers\, and connections into paying customers? The skills\, knowledge\, and processes you need to direct your social media audience through your sales funnel and persuade them to buy are provided in this interactive one-day course. \nWell demonstrate for you how to choose the most qualified leads and provide the material required to forge successful connections. Additionally\, well show you how to leverage social selling to turn current clients into champions for your brand who will promote you to others. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nThis training course is intended for B2B and B2C sales professionals who are looking to make the most out of selling on social media. \nAgenda\nOptimise Your Profile – Make a great first impression. Your profile give you a personality. Build your profile to create a presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuild a Personal Brand – Build your authenticity by becoming a thought leader. Learn how to create and implement a personal brand to stand out from the crowd. \nSocial Listening – Understand your audience. Identify what they are interested in. Keep on top of trends to keep Relevant and build reach. Keep one eye on the competition. \nContent Planning – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained. \nContent Creation – Spending hours on content creation? Content builds your authenticity as a thought leader\, but it doesnt have to be time consuming. We will show you how to keep on top of trends and build original content fast. \nBuild a Network – Build a digital network. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal network of fans and connect with them through groups. \nBuild Relationships – People buy from people they like. Use social media to build relationships and warm up leads through content and engagement. Who doesnt like a like? \nSearch Functionality – Sometimes all you need is a name. Find your ideal customer using advanced search on LinkedIn\, Twitter/X and Facebook. \nCold Outreach – Connect directly with contacts on DM to build personal relationships to develop new business.
URL:https://innoversity.org/event/social-selling/
LOCATION:Virtual
CATEGORIES:Sales
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/2A151178-2B01-4C9E-A4BD-16FF1BF112A9.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240301T090000
DTEND;TZID=UTC:20240301T163000
DTSTAMP:20260421T211906
CREATED:20240120T185531Z
LAST-MODIFIED:20240122T163519Z
UID:3154-1709283600-1709310600@innoversity.org
SUMMARY:Twitter/X Marketing Fundamentals
DESCRIPTION:Twitter/X Marketing Fundamentals\nNeed to boost sales? Need more leads? Need to improve customer service? Want to grow your online community? Want to align your brand with customer values? \nTwitter/X is a unique social media platform and its key differential is the focus on a real time content feed. This feature enables you to demonstrate your brand is fully up to date with current events. Twitter/Xs reach is massive with over 450 million active monthly users. Twitter/X emphasises short form text\, video and image communication. The platform offers organisations an excellent tool to communicate to key customer segments. \nThe techniques demonstrated on this course will allow you to effectively use Twitter/X as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Twitter/X will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Twitter/X to achieve marketing goals. \nThis course is updated weekly to keep up to date with new feature releases. This includes: Twitter/X spaces\, Twitter/X blue\, tips and communities. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \n  \nWho is it for? \nNew to marketing on Twitter/X? This course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. \nOptimise your hero section to gain interest and maximise engagement\nBuilding a Community Once you have the perfect profile\, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter/X to reach new customers and build loyalty \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the Twitter/X algorithms to boost reach organically. Save £££ on paid ads. \nContent Strategy – Content drives loyalty\nPlan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.\nContent Types Tweets\, Images\, Re-Tweets\, Video\, Spaces\, Communities. We have it all covered \nPaid Campaigns – Stop wasting money with inefficient ads. Get hands on with campaign manager to action paid ads \nSocial Outreach – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads. \nAdvanced Features – Spaces\, Communities and Tips. Twitter/X is always updating with new functionality. Keep up to date. \nAnalytics – Optimising your use of the platform to deliver maximum return on investment. \nGain insight into what works and what doesnt. Drive smart decisions\, optimise your strategy and increase ROI
URL:https://innoversity.org/event/twitter-x-marketing-fundamentals/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/7A816CC4-8616-4553-A483-AE51549665F6.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240223T090000
DTEND;TZID=UTC:20240223T163000
DTSTAMP:20260421T211906
CREATED:20240120T185243Z
LAST-MODIFIED:20240120T185243Z
UID:3097-1708678800-1708705800@innoversity.org
SUMMARY:Instagram Marketing Fundamentals
DESCRIPTION:Instagram Marketing Fundamentals\nInstagram is the second-most popular social media network after Facebook. Instagram is the finest venue for promoting commercial material because its visual nature sets it apart from other social media sites. It is the most well-liked visual-first social media site\, boasting 500 million daily Instagram Stories users and over a billion monthly active users. This well-liked course will show students how to develop a marketing strategy around the use of video\, photography\, and illustration content kinds\, as well as how to calculate the frequency of content distribution to effectively draw in the target audience. This workshop will help people and businesses identify their Instagram target demographic and develop a recognisable brand on the platform. \nFrom a marketing viewpoint\, Instagram is the perfect platform for sharing captivating stories that elicit an emotional response from your audience. Instagram is a great platform for engaging with your customers and followers and retaining their interest. Instagram Stories allows you to post “behind-the-scenes” videos to highlight the people and personalities behind your brand. It gives marketers and companies access to a sizable potential customer base and assists them in getting their content in front of the suitable audience members.  \nBusinesses can use Instagram to monitor on rivals by monitoring their behaviour and seeing how they engage with their community. Its the perfect chance to engage with the community while also offering a lot of insightful feedback. \nThe techniques demonstrated on this course will allow you to effectively use Instagram as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Instagram will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Instagram to achieve marketing goals.  \nThis course is updated on a weekly to keep up to date with the lastest feature releases.  \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.  \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications.  \nWho is it for?  \nNew to marketing on Instagram? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \n¥	Self-employed business owners\n¥	Business owners /entrepreneurs\n¥	Social Media Managers\n¥	Marketing executives and managers\n¥	Social Media Executive\n¥	Bloggers\, Influencers\, Public Figures\n¥	Social Media Contributors\n¥	Online marketers and marketing reps\n¥	Advertising Managers \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community	 – Customer loyalty drives sales. Connect with visual communities on Instagram. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Instagram. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Meta Business Suite and third party applications\nContent Types	Weve got you covered. \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \neCommerce – Instagram shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Instagram store. \nSocial Outreach – Connect directly with new customers on DMs to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/instagram-marketing-fundamentals/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/20352F82-D437-4107-8191-03EEBB40FC95.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240216T090000
DTEND;TZID=UTC:20240216T163000
DTSTAMP:20260421T211906
CREATED:20240120T185142Z
LAST-MODIFIED:20240122T003521Z
UID:3078-1708074000-1708101000@innoversity.org
SUMMARY:Facebook Marketing Fundamentals
DESCRIPTION:Facebook Marketing Fundamentals\nFacebook is the worlds most popular social network. It is the place people go to keep up do date with friends and family. Users can create live videos\, join interest groups\, make an event plan\, instant message friends\, ask for recommendations and buy or sell items. \nFacebook has the broadest appeal of all the social networking platforms. Facebook doesnt cater to specific demographics. This has resulted in 2.91 billion users. \nFacebook has the most sophisticated ads management platform. With huge amounts of facebook users\, you can create custom audiences for PPC campaigns. Targeting customs are highly customisable so that you can reach target audiences based on age\, location\, hobbies\, and interests. Facebook Ads also offers flexibility in the types and formats of ads which can be made. \nThe techniques demonstrated on this course will allow you to effectively use facebook as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of facebook will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise facebook to achieve marketing goals. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Facebook? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Facebook and third party applications\nContent Types – Text\, photo\, video\, link\, carousel\, polls\, lives\, stories. Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \nEcommerce – Facebook shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Facebook store. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/facebook-marketing-fundamentals/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/B8332122-7784-490D-B10D-E7DEEAE76CFA.jpg
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