Innoversity

Instagram Marketing Fundamentals
2025-08-15 09:00 - 16:30 UTC | Virtual
Instagram Marketing Fundamentals
Instagram is the second-most popular social media network after Facebook. Instagram is the finest venue for promoting commercial material because its visual nature sets it apart from other social media sites. It is the most well-liked visual-first social media site, boasting 500 million daily Instagram Stories users and over a billion monthly active users. This well-liked course will show students how to develop a marketing strategy around the use of video, photography, and illustration content kinds, as well as how to calculate the frequency of content distribution to effectively draw in the target audience. This workshop will help people and businesses identify their Instagram target demographic and develop a recognisable brand on the platform.
From a marketing viewpoint, Instagram is the perfect platform for sharing captivating stories that elicit an emotional response from your audience. Instagram is a great platform for engaging with your customers and followers and retaining their interest. Instagram Stories allows you to post “behind-the-scenes” videos to highlight the people and personalities behind your brand. It gives marketers and companies access to a sizable potential customer base and assists them in getting their content in front of the suitable audience members.
Businesses can use Instagram to monitor on rivals by monitoring their behaviour and seeing how they engage with their community. Its the perfect chance to engage with the community while also offering a lot of insightful feedback.
The techniques demonstrated on this course will allow you to effectively use Instagram as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Instagram will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Instagram to achieve marketing goals.
This course is updated on a weekly to keep up to date with the lastest feature releases.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
New to marketing on Instagram? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Agenda
Creating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting.
Building a Community – Customer loyalty drives sales. Connect with visual communities on Instagram. Learn how to build a loyal following of fans and connect with them through groups.
Algorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.
Content Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Instagram. Develop your ability to keep followers interested and entertained.
Content Scheduling – You cant be online all the time. Schedule content when your connections are online using Meta Business Suite and third party applications
Content Types Weve got you covered.
Paid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite
eCommerce – Instagram shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Instagram store.
Social Outreach – Connect directly with new customers on DMs to build personal relationships to develop new business.
Advanced Features
Analytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI

Twitter/X Marketing Fundamentals
2025-08-22 09:00 - 16:30
Twitter/X Marketing Fundamentals
Need to boost sales? Need more leads? Need to improve customer service? Want to grow your online community? Want to align your brand with customer values?
Twitter/X is a unique social media platform and its key differential is the focus on a real time content feed. This feature enables you to demonstrate your brand is fully up to date with current events. Twitter/Xs reach is massive with over 450 million active monthly users. Twitter/X emphasises short form text, video and image communication. The platform offers organisations an excellent tool to communicate to key customer segments.
The techniques demonstrated on this course will allow you to effectively use Twitter/X as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Twitter/X will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Twitter/X to achieve marketing goals.
This course is updated weekly to keep up to date with new feature releases. This includes: Twitter/X spaces, Twitter/X blue, tips and communities.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Who is it for?
New to marketing on Twitter/X? This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Agenda
Creating a Presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action.
Optimise your hero section to gain interest and maximise engagement
Building a Community Once you have the perfect profile, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter/X to reach new customers and build loyalty
Algorithms to Boost Reach – Disappointed you only get 5% reach? Understand the Twitter/X algorithms to boost reach organically. Save £££ on paid ads.
Content Strategy – Content drives loyalty
Plan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained.
Content Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.
Content Types Tweets, Images, Re-Tweets, Video, Spaces, Communities. We have it all covered
Paid Campaigns – Stop wasting money with inefficient ads. Get hands on with campaign manager to action paid ads
Social Outreach – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads.
Advanced Features – Spaces, Communities and Tips. Twitter/X is always updating with new functionality. Keep up to date.
Analytics – Optimising your use of the platform to deliver maximum return on investment.
Gain insight into what works and what doesnt. Drive smart decisions, optimise your strategy and increase ROI

LinkedIn Marketing Fundamentals
2025-08-29 09:00 - 16:30
LinkedIn Marketing
Looking to increase business to business sales?
The techniques demonstrated on this course will allow you to effectively use Linkedin as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments.
The effective use of Linkedin will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers.
Linkedin Groups connect professionals with common interests. Discover groups which match with your target customer. Learn how to join, build a relationship and engage with group members to digitally network.
Linkedin Events enables online meetups, workshops, seminars, conferences and networking events. Linkedin events are used to grow business, network and learn new skills. Event attendees can be followed up by sales post event. Learn how to create, promote and manage linkedin events to promote your organisation.
There is a shortage of skilled social media managers who can utilise Linkedin to achieve marketing goals.
This course is updated on a weekly to keep up to date with the latest feature releases
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
New to marketing on Linkedin? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Agenda
Creating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting.
Building a Community – Customer loyalty drives sales. LinkedIn is the #1 b2b networking website. Learn how to build a loyal network of valuable connections.
Algorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.
Content Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Linkedin. Develop your ability to keep connections interested and entertained while building your authenticity.
Content Scheduling – You cant be online all the time. Schedule content when your connections are online using Linkedin and third party applications
Content Types – Weve got you covered
Paid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with LinkedIn ads manager.
Social Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business.
Advanced Features
Analytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI

TikTok Marketing
2025-09-05 09:00
TikTok Marketing Fundamentals
Welcome to the “TikTok Marketing” course, your gateway to unleashing the power of one of the fastest-growing and influential social media platforms in the digital landscape. In this dynamic course, we will embark on a journey to explore and master the art of TikTok marketing, a platform that has redefined the way businesses engage with audiences and promote their brands.
As TikTok continues to revolutionize the social media landscape, understanding its unique dynamics and harnessing its creative potential is essential for any marketer, entrepreneur, or business owner. This course is crafted to equip you with the skills and insights needed to navigate TikToks vibrant community, create compelling content, and implement effective marketing strategies that resonate with the platforms diverse and engaged audience.
Whether you are a seasoned marketer looking to expand your digital toolkit or an entrepreneur eager to leverage TikToks reach, join us as we delve into the intricacies of TikTok marketing. From content creation and optimization to understanding algorithms, analytics, and running effective ad campaigns, this course is designed to empower you with the knowledge and skills to thrive in the ever-evolving landscape of TikTok marketing. Welcome to a course that goes beyond the basics, unlocking the full potential of TikTok to elevate your brand and captivate audiences in the digital era.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
New to marketing on TikTok? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Agenda
1. Creating a Presence
– Understand the significance of business profiles in giving your organization a distinct personality.
– Optimize your hero section to captivate interest and maximize engagement.
– Learn effective strategies to build a compelling online presence.
2. Building a Community
– Explore how customer loyalty fuels sales and how TikTok excels in connecting with customers on their interests.
– Develop skills to build a loyal following and foster genuine connections with your audience.
3. Algorithms to Boost Reach
– Uncover the mysteries of TikTok algorithms to organically boost reach.
– Discover techniques to maximize organic reach and reduce reliance on paid ads.
4. Content Strategy
– Learn how to plan marketing campaigns tailored for TikToks unique features.
– Develop content that drives engagement, captures attention, and builds lasting loyalty.
5. Content Scheduling
– Master the art of scheduling content efficiently, ensuring optimal visibility when your audience is online.
– Explore tools and applications that streamline content scheduling for enhanced efficiency.
6. Content Types Ð Short Videos and Reels
– Dive into the specifics of creating short videos and reels that resonate with TikToks audience.
– Gain insights into the content types that perform best on the platform.
7. Paid Campaigns
– Elevate your advertising game by learning how to run effective paid ad campaigns.
– Utilize social listening and keyword research to plan and optimize your campaigns with TikTok Ads Manager.
8. Social Outreach
– Harness the power of direct messages to connect with new customers and build personalized relationships.
– Explore strategies for effective social outreach to drive new business opportunities.
9. Advanced Features
– Explore advanced features on TikTok to enhance your business presence and engagement.
– Stay ahead of the curve with a deep dive into features that can take your TikTok strategy to the next level.
10. Analytics
– Gain invaluable insights into your TikTok performance to make informed decisions.
– Drive smart, data-driven choices to increase return on investment (ROI) and refine your TikTok strategy for optimal results.
Join us for a comprehensive journey through the world of TikTok for business, where you will not only create a strong presence but also master the strategies to connect, engage, and succeed in this dynamic digital landscape. Get ready to unlock the full potential of TikTok for your business success!
