Innoversity

Email Marketing with Mailchimp
2025-02-24 09:00 - 2025-02-26 16:30 UTC | Virtual
Email Marketing Campaigns
This email marketing course will offer insights on the definition of email marketing, how to set up an email marketing plan, and how to effectively create, test, send, and report emails. The user experience is discussed throughout the course, along with the reasons why knowing your target is crucial for effective email marketing. Unsure about the most effective topic lines? You will learn which terms to avoid using in your email subject lines as well as other helpful advice from the free email marketing course. Additionally, using Mailchimps services will give you practical learning experience.
To enter the enormous world of digital marketing, are you prepared? Look nowhere else! All areas of digital marketing are covered in our professional courses in order for students to graduate as subject matter experts.
One of the best and most effective methods of web marketing is still email. It frequently serves as the cornerstone of an effective digital marketing plan since it is a promotion approach with a high conversion rate and a relatively cheap cost.
Recent advancements in the industry have revealed the rise of email marketing solutions that make campaign administration and result interpretation much simpler and more successful. With the help of this course, you will be introduced to or brought up to speed on the most recent methods for attracting customers and maintaining their loyalty once you have them.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
Looking to plan and execute effective email marking campaigns?
This course is for you!
Agenda
1. Introduction to Email Marketing and Mailchimp
– Overview of the role of email marketing in digital strategy
– Introduction to Mailchimp as a powerful email marketing platform
– Setting up a Mailchimp account and navigating the dashboard
2. Building and Managing Email Lists
– Best practices for collecting and segmenting email subscribers
– Creating and organizing lists in Mailchimp
– Understanding the importance of list hygiene and compliance
3. Designing Compelling Email Campaigns
– Exploring Mailchimps drag-and-drop editor for creating visually appealing emails
– Customizing templates to match brand aesthetics
– Incorporating compelling copy and visuals for higher engagement
4. Crafting Effective Email Content
– Understanding the anatomy of a successful email
– Writing engaging subject lines and compelling body content
– Optimizing emails for mobile responsiveness
5. Automating Campaigns with Mailchimp
– Introduction to automation workflows in Mailchimp
– Setting up automated welcome series, drip campaigns, and follow-ups
– Leveraging automation for targeted and personalized messaging
6. A/B Testing for Optimization
– Importance of A/B testing in email marketing
– Setting up and interpreting A/B tests in Mailchimp
– Iterative improvements based on test results
7. Integrating Social Media with Email Marketing
– Cross-channel strategies for seamless integration
– Utilizing Mailchimps social media features for extended reach
– Strategies for encouraging social sharing within emails
8. Analytics and Reporting
– Understanding Mailchimp analytics and reporting tools
– Interpreting key metrics to measure campaign success
– Making data-driven decisions for future campaigns
9. Compliance and Best Practices
– Navigating email marketing regulations and compliance
– Ensuring GDPR and CAN-SPAM compliance with Mailchimp
– Implementing best practices for ethical and effective email marketing
10. Advanced Features and Tips
– Exploring advanced features in Mailchimp
– Tips and tricks for maximizing efficiency and effectiveness
– Participant Q&A and troubleshooting session

Social Selling
2025-03-03 09:00 - 2025-03-05 16:30
Social Selling
The top 5% of sales professionals use social media to sell.
Traditional sales methods, such as cold calling and emails, are no longer as productive or practical because todays consumers are increasingly resistant to them. Instead, they are using online resources like LinkedIn to study goods, services, businesses, and even individuals before they contact or make a purchase.
There is more to social media than finding names to call. In order to take advantage of the opportunities social media networks like LinkedIn give, successful salespeople have quickly modified their strategy and adopted social selling strategies. In order to stay ahead of the competition, they have devised techniques that enable them to forge favourable connections with potential clients as well as positively affect them.
Innoversity addresses the significance of mastering social selling and gives you the knowledge, tools, and strategies required to efficiently network, target, and engage with potential customers on social media. After completing this course, you will feel assured and have a polished social selling strategy that you can use right immediately for quick results.
Do you have a social media presence that is active but are confused how to convert followers, admirers, and connections into paying customers? The skills, knowledge, and processes you need to direct your social media audience through your sales funnel and persuade them to buy are provided in this interactive one-day course.
Well demonstrate for you how to choose the most qualified leads and provide the material required to forge successful connections. Additionally, well show you how to leverage social selling to turn current clients into champions for your brand who will promote you to others.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
This training course is intended for B2B and B2C sales professionals who are looking to make the most out of selling on social media.
Agenda
Optimise Your Profile – Make a great first impression. Your profile give you a personality. Build your profile to create a presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting.
Build a Personal Brand – Build your authenticity by becoming a thought leader. Learn how to create and implement a personal brand to stand out from the crowd.
Social Listening – Understand your audience. Identify what they are interested in. Keep on top of trends to keep Relevant and build reach. Keep one eye on the competition.
Content Planning – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained.
Content Creation – Spending hours on content creation? Content builds your authenticity as a thought leader, but it doesnt have to be time consuming. We will show you how to keep on top of trends and build original content fast.
Build a Network – Build a digital network. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal network of fans and connect with them through groups.
Build Relationships – People buy from people they like. Use social media to build relationships and warm up leads through content and engagement. Who doesnt like a like?
Search Functionality – Sometimes all you need is a name. Find your ideal customer using advanced search on LinkedIn, Twitter/X and Facebook.
Cold Outreach – Connect directly with contacts on DM to build personal relationships to develop new business.

Facebook Marketing Fundamentals
2025-03-14 09:00 - 16:30, 2025-05-02 09:00 - 16:30, 2025-06-20 09:00 - 16:30, 2025-08-08 09:00 - 16:30
Facebook Marketing Fundamentals
Facebook is the worlds most popular social network. It is the place people go to keep up do date with friends and family. Users can create live videos, join interest groups, make an event plan, instant message friends, ask for recommendations and buy or sell items.
Facebook has the broadest appeal of all the social networking platforms. Facebook doesnt cater to specific demographics. This has resulted in 2.91 billion users.
Facebook has the most sophisticated ads management platform. With huge amounts of facebook users, you can create custom audiences for PPC campaigns. Targeting customs are highly customisable so that you can reach target audiences based on age, location, hobbies, and interests. Facebook Ads also offers flexibility in the types and formats of ads which can be made.
The techniques demonstrated on this course will allow you to effectively use facebook as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of facebook will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise facebook to achieve marketing goals.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
New to marketing on Facebook? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Agenda
Creating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting.
Building a Community – Customer loyalty drives sales. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal following of fans and connect with them through groups.
Algorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.
Content Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.
Content Scheduling – You cant be online all the time. Schedule content when your connections are online using Facebook and third party applications
Content Types – Text, photo, video, link, carousel, polls, lives, stories. Weve got you covered
Paid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite
Ecommerce – Facebook shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Facebook store.
Social Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business.
Advanced Features
Analytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI

Instagram Marketing Fundamentals
2025-03-21 09:00 - 16:30, 2025-05-09 09:00 - 16:30, 2025-06-27 09:00 - 16:30, 2025-08-15 09:00 - 16:30
Instagram Marketing Fundamentals
Instagram is the second-most popular social media network after Facebook. Instagram is the finest venue for promoting commercial material because its visual nature sets it apart from other social media sites. It is the most well-liked visual-first social media site, boasting 500 million daily Instagram Stories users and over a billion monthly active users. This well-liked course will show students how to develop a marketing strategy around the use of video, photography, and illustration content kinds, as well as how to calculate the frequency of content distribution to effectively draw in the target audience. This workshop will help people and businesses identify their Instagram target demographic and develop a recognisable brand on the platform.
From a marketing viewpoint, Instagram is the perfect platform for sharing captivating stories that elicit an emotional response from your audience. Instagram is a great platform for engaging with your customers and followers and retaining their interest. Instagram Stories allows you to post “behind-the-scenes” videos to highlight the people and personalities behind your brand. It gives marketers and companies access to a sizable potential customer base and assists them in getting their content in front of the suitable audience members.
Businesses can use Instagram to monitor on rivals by monitoring their behaviour and seeing how they engage with their community. Its the perfect chance to engage with the community while also offering a lot of insightful feedback.
The techniques demonstrated on this course will allow you to effectively use Instagram as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Instagram will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Instagram to achieve marketing goals.
This course is updated on a weekly to keep up to date with the lastest feature releases.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
New to marketing on Instagram? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Agenda
Creating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting.
Building a Community – Customer loyalty drives sales. Connect with visual communities on Instagram. Learn how to build a loyal following of fans and connect with them through groups.
Algorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.
Content Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Instagram. Develop your ability to keep followers interested and entertained.
Content Scheduling – You cant be online all the time. Schedule content when your connections are online using Meta Business Suite and third party applications
Content Types Weve got you covered.
Paid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite
eCommerce – Instagram shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Instagram store.
Social Outreach – Connect directly with new customers on DMs to build personal relationships to develop new business.
Advanced Features
Analytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI

Twitter/X Marketing Fundamentals
2025-03-28 09:00 - 16:30, 2025-05-16 09:00 - 16:30, 2025-07-04 09:00 - 16:30, 2025-08-22 09:00 - 16:30
Twitter/X Marketing Fundamentals
Need to boost sales? Need more leads? Need to improve customer service? Want to grow your online community? Want to align your brand with customer values?
Twitter/X is a unique social media platform and its key differential is the focus on a real time content feed. This feature enables you to demonstrate your brand is fully up to date with current events. Twitter/Xs reach is massive with over 450 million active monthly users. Twitter/X emphasises short form text, video and image communication. The platform offers organisations an excellent tool to communicate to key customer segments.
The techniques demonstrated on this course will allow you to effectively use Twitter/X as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Twitter/X will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Twitter/X to achieve marketing goals.
This course is updated weekly to keep up to date with new feature releases. This includes: Twitter/X spaces, Twitter/X blue, tips and communities.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
New to marketing on Twitter/X? This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Agenda
Creating a Presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action.
Optimise your hero section to gain interest and maximise engagement
Building a Community Once you have the perfect profile, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter/X to reach new customers and build loyalty
Algorithms to Boost Reach – Disappointed you only get 5% reach? Understand the Twitter/X algorithms to boost reach organically. Save £££ on paid ads.
Content Strategy – Content drives loyalty
Plan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained.
Content Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.
Content Types Tweets, Images, Re-Tweets, Video, Spaces, Communities. We have it all covered
Paid Campaigns – Stop wasting money with inefficient ads. Get hands on with campaign manager to action paid ads
Social Outreach – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads.
Advanced Features – Spaces, Communities and Tips. Twitter/X is always updating with new functionality. Keep up to date.
Analytics – Optimising your use of the platform to deliver maximum return on investment.
Gain insight into what works and what doesnt. Drive smart decisions, optimise your strategy and increase ROI

Social Media Marketing
2025-03-31 09:00 - 2025-04-04 16:30
Social Media Marketing
Boost sales, generate leads, improve customer service and increase brand awareness using social media. Social media is the most powerful marketing tool used today. Connect with customers on a personal level using free tools.
Digital marketers and sales professionals use social media to connect with customers and build relationships. Social media is used to connect, entertain, inform and engage with customers.
The techniques demonstrated in this course will allow you to effectively use social media as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of social media will allow you to maximise the use of free tools to achieve your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise social media platforms to achieve marketing goals.
This course is kept updated weekly to keep on top on new feature releases.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
New to marketing on social media? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Agenda
Principles of Social Media Marketing
Creating a presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. Optimise your hero section to gain interest and maximise engagement
Build a Community – Once you have the perfect profile, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter to reach new customers and build loyalty
Content Strategy – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.
Content Planning- Content drives loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.
Content creation – Tweets, Images, Re-Tweets, Video, Spaces, Communities. We have it all covered
Content Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.
Paid Campaigns – Stop wasting money with inefficient ads. Get hands on with the campaign manager to action paid ads
Social Outreach and Engagement – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads.
Analytics – Optimising your use of the platform to deliver maximum return on investment.
Gain insight into what works and what doesnt. Drive smart decisions, optimise your strategy and increase ROI
Advanced Features – Spaces, Communities and Tips. Twitter is always updating with new functionality. Keep up to date.

LinkedIn Marketing Fundamentals
2025-04-04 09:00 - 16:30, 2025-05-23 09:00 - 16:30, 2025-07-11 09:00 - 16:30, 2025-08-29 09:00 - 16:30
LinkedIn Marketing
Looking to increase business to business sales?
The techniques demonstrated on this course will allow you to effectively use Linkedin as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments.
The effective use of Linkedin will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers.
Linkedin Groups connect professionals with common interests. Discover groups which match with your target customer. Learn how to join, build a relationship and engage with group members to digitally network.
Linkedin Events enables online meetups, workshops, seminars, conferences and networking events. Linkedin events are used to grow business, network and learn new skills. Event attendees can be followed up by sales post event. Learn how to create, promote and manage linkedin events to promote your organisation.
There is a shortage of skilled social media managers who can utilise Linkedin to achieve marketing goals.
This course is updated on a weekly to keep up to date with the latest feature releases
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
New to marketing on Linkedin? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Agenda
Creating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting.
Building a Community – Customer loyalty drives sales. LinkedIn is the #1 b2b networking website. Learn how to build a loyal network of valuable connections.
Algorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.
Content Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Linkedin. Develop your ability to keep connections interested and entertained while building your authenticity.
Content Scheduling – You cant be online all the time. Schedule content when your connections are online using Linkedin and third party applications
Content Types – Weve got you covered
Paid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with LinkedIn ads manager.
Social Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business.
Advanced Features
Analytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI

Wordpress Web Development
2025-04-07 09:00 - 2025-04-09 16:30
WordPress Web Development
Welcome to the exciting world of WordPress web development! In this comprehensive course, we will embark on a journey to unlock the immense potential of WordPress, the leading content management system (CMS) that powers over 40% of websites on the internet. Whether you are a beginner looking to build your first website or an experienced developer seeking to enhance your skills, this course is designed to cater to all levels of expertise.
WordPress has evolved far beyond its origins as a blogging platform, now serving as a versatile tool for creating dynamic and interactive websites. With its user-friendly interface, extensive theme and plugin ecosystem, and thriving community, WordPress provides an excellent foundation for building anything from personal blogs and business websites to e-commerce platforms and community portals.
Throughout this course, we will delve into the essential aspects of WordPress web development. Starting with the fundamentals, we will explore the core features of WordPress, understand its architecture, and learn how to navigate the dashboard effectively. As we progress, well dive into theme development, uncovering the secrets of creating visually stunning and responsive designs to captivate your audience.
But thats not allÑour journey will also cover plugin development, enabling you to extend the functionality of your WordPress site and tailor it to your specific needs. From optimizing performance and security to implementing advanced features, you will gain the skills necessary to take your websites to the next level.
Whether you are a freelancer, an entrepreneur, or someone passionate about web development, this course aims to empower you with the knowledge and practical skills needed to succeed in the dynamic field of WordPress web development. Get ready to transform your ideas into reality and embark on a rewarding journey of creating powerful, engaging, and functional websites with WordPress!
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is this Course For?
This WordPress web development course is meticulously crafted to cater to a diverse audience with varying levels of expertise and aspirations.
Aspiring Web Developers: If you are just starting your journey in web development and eager to create your own websites, blogs, or online portfolios, this course will provide you with a solid foundation. We will guide you through the basics, ensuring you grasp fundamental concepts and gain the confidence to bring your ideas to life.
Entrepreneurs and Small Business Owners: For entrepreneurs and small business owners seeking to establish a strong online presence, WordPress offers an ideal platform. This course will equip you with the skills to independently manage and customize your website, allowing you to showcase your products or services effectively.
Freelancers and Designers: If you are a freelance web developer or designer, enhancing your proficiency in WordPress can open new avenues for client projects. Learn how to create stunning and functional websites efficiently, meet client requirements, and stay competitive in the freelance market.
Experienced Developers: Even if you have experience in web development, diving into the specifics of WordPress can significantly broaden your skill set. Whether you want to specialize in theme and plugin development or gain insights into optimizing and maintaining WordPress sites, this course will provide advanced knowledge to elevate your capabilities.
Marketing Professionals: Understanding WordPress is invaluable for marketing professionals aiming to manage and optimize their companys online presence. Learn how to create engaging content, implement SEO strategies, and leverage the power of WordPress to enhance your digital marketing efforts.
Course Agenda
Introduction to WordPress
– Understanding the Basics of WordPress
– Exploring the WordPress Dashboard
– Navigating the Admin Interface
– Creating and Managing User Accounts
Setting Up Your WordPress Site
– Choosing a Hosting Provider and Installing WordPress
– Configuring Basic Settings
– Exploring Themes and Choosing the Right One
– Customizing Your Site with Widgets and Menus
Mastering Content Creation
– Creating and Managing Posts and Pages
– Understanding the Media Library
– Utilizing Categories and Tags
– Implementing Best Practices for Content Creation
Themes
– Introduction to WordPress Themes
– Customizing Existing Themes
– Ensuring Responsiveness for Various Devices
Plugins
– Exploring the Power of WordPress Plugins
– Integrating and Configuring Existing Plugins
– Ensuring Plugin Compatibility and Security
Advanced Functionality
– Exploring Custom Post Types and Taxonomies
– Implementing Advanced Custom Fields
– Incorporating Multilingual Support
– Enhancing User Experience with Ajax
SEO Optimization
– Understanding SEO Fundamentals
– Implementing SEO Best Practices in WordPress
– Using SEO Plugins Effectively
Performance and Security
– Optimizing WordPress for Speed
– Implementing Security Best Practices
– Handling Backups and Updates
– Troubleshooting Common Issues
Launching and Maintaining Your WordPress Site
– Preparing Your Site for Launch
– Ensuring Accessibility and Usability
– Ongoing Maintenance and Updates
– Strategies for Scaling Your Website

Influencer Marketing
2025-04-07 09:00 - 2025-04-09 16:30
Influencer Marketing
Influencer marketing is one of the most successful strategies used by brands to increase brand recognition and client base. Influencers may generate excitement, curiosity, and purchasing power among their social media following by utilising the power of third-party endorsement and turn their followers into your clients. It comes as no surprise that this type of word-of-mouth advertising is causing a stir in the world of public relations and more general marketing tactics.
The legal requirements and obligations of each party, the advantages of working with influencers, and best practice for managing their content across the range of social media platforms, including Twitter, Instagram, Facebook, LinkedIn, and YouTube, will all be covered in this course as we look at best practises for social media influencer marketing.
It will cover how different industries utilise influencers to effectively market their brands as well as how to make the most of each platform to match it with your companys goals.
Customers are turning to other sources for ideas and guidance on where to purchase goods and services as advertisements and conventional marketing strategies lose favour. Influencer marketing has the power of third party endorsement, unlike traditional advertising, which is sometimes filled with questionable statistics and conflicting claims. It makes use of the psychological fallacy that it is a reliable source, much like a friends advice.
Consumers are deeply intertwined with individuals they like on social media in a world where we are more digitally literate than ever and have access to our heroes lives like never before through social media. Consumers are more engaged with influencers than ever before and place a lot more trust in them than in brands, whether its reading about their everyday lives on Instagram Stories or following their political opinions on Twitter.
The psychology of influence has also evolved recently. Because consumers identify with influencers in more ways than they do with brands, they are more inclined to believe what they hear from them than they are from brands.
Influencer marketing may help your brand, regardless of your sector. Many people are turned off by the phrase because they believe it to be only applicable to high-profile celebrities who spend hundreds of thousands of pounds to collaborate with.
We will give you the resources to find influencers that are appropriate for your company so you can get the most of your money, no matter how little. From there, you can proceed to develop a solid partnership that will not only give you amazing online material that sparks discussion but also give your business a previously untapped platform to address your target audience directly.
We will guarantee excellent content, enduring relationships, as well as insight into best practises for what to do when things dont go as planned and, if necessary, legal advice. Although we never anticipate things to go wrong, its always wise to plan for the worst-case scenario so that you are certain that you can handle any issue when you use an influencer approach. We have the resources to help you with that.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
This Influencer Marketing course is designed for individuals and professionals seeking to harness the power of influencer collaborations to elevate their brand or business. Whether you are an entrepreneur, marketer, social media manager, or aspiring influencer, this course caters to a diverse audience eager to unlock the secrets of successful influencer marketing strategies.
Business Owners & Entrepreneurs: Learn how to strategically leverage influencers to enhance brand visibility, build credibility, and drive business growth.
Marketers & Social Media Managers: Acquire the skills to plan and execute effective influencer marketing campaigns, optimizing brand partnerships for maximum impact.
Aspiring Influencers: Understand the intricacies of building a personal brand, attracting collaborations, and creating engaging content that resonates with your audience and potential partners.
Marketing Professionals: Stay ahead in the ever-evolving digital landscape by incorporating influencer marketing into your overall strategy, connecting with audiences authentically.
No matter your background, if youre eager to harness the influence of social media personalities to achieve your marketing goals, this course is your gateway to mastering the art and science of influencer marketing.
Agenda
Influencer Marketing – Discover the influence of an influencer. Learn what an influencer marketing campaign is, the different types of influencers, and what influencers can do youre your brand.
Planning Influencer Marketing Campaign Ð Design an influencer campaign to meet your marketing objectives. Understand the campaign types and the services influencer offer. Learn key factors which boost the effectiveness of an influencer campaign. Create a campaign plan to maximise success.
Pitching to Influencers Ð Discover how to find and recruit influencers via agencies, networks and directly. Find influencers in your niche.
Agreements and Contracts Ð Understand the process of reaching an agreement for influencer services. Understand how to negotiate a contract. Get familiar with key terms and conditions of influencer agreements.
Measuring Success – Measure and analyse the results of your influencer marketing campaign to evaluate the value of your campaign. Use reports to understand the effectiveness of influence and continually improve your campaigns.

TikTok Marketing
2025-04-11 09:00, 2025-05-30 09:00, 2025-07-18 09:00, 2025-09-05 09:00
TikTok Marketing Fundamentals
Welcome to the “TikTok Marketing” course, your gateway to unleashing the power of one of the fastest-growing and influential social media platforms in the digital landscape. In this dynamic course, we will embark on a journey to explore and master the art of TikTok marketing, a platform that has redefined the way businesses engage with audiences and promote their brands.
As TikTok continues to revolutionize the social media landscape, understanding its unique dynamics and harnessing its creative potential is essential for any marketer, entrepreneur, or business owner. This course is crafted to equip you with the skills and insights needed to navigate TikToks vibrant community, create compelling content, and implement effective marketing strategies that resonate with the platforms diverse and engaged audience.
Whether you are a seasoned marketer looking to expand your digital toolkit or an entrepreneur eager to leverage TikToks reach, join us as we delve into the intricacies of TikTok marketing. From content creation and optimization to understanding algorithms, analytics, and running effective ad campaigns, this course is designed to empower you with the knowledge and skills to thrive in the ever-evolving landscape of TikTok marketing. Welcome to a course that goes beyond the basics, unlocking the full potential of TikTok to elevate your brand and captivate audiences in the digital era.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
New to marketing on TikTok? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Agenda
1. Creating a Presence
– Understand the significance of business profiles in giving your organization a distinct personality.
– Optimize your hero section to captivate interest and maximize engagement.
– Learn effective strategies to build a compelling online presence.
2. Building a Community
– Explore how customer loyalty fuels sales and how TikTok excels in connecting with customers on their interests.
– Develop skills to build a loyal following and foster genuine connections with your audience.
3. Algorithms to Boost Reach
– Uncover the mysteries of TikTok algorithms to organically boost reach.
– Discover techniques to maximize organic reach and reduce reliance on paid ads.
4. Content Strategy
– Learn how to plan marketing campaigns tailored for TikToks unique features.
– Develop content that drives engagement, captures attention, and builds lasting loyalty.
5. Content Scheduling
– Master the art of scheduling content efficiently, ensuring optimal visibility when your audience is online.
– Explore tools and applications that streamline content scheduling for enhanced efficiency.
6. Content Types Ð Short Videos and Reels
– Dive into the specifics of creating short videos and reels that resonate with TikToks audience.
– Gain insights into the content types that perform best on the platform.
7. Paid Campaigns
– Elevate your advertising game by learning how to run effective paid ad campaigns.
– Utilize social listening and keyword research to plan and optimize your campaigns with TikTok Ads Manager.
8. Social Outreach
– Harness the power of direct messages to connect with new customers and build personalized relationships.
– Explore strategies for effective social outreach to drive new business opportunities.
9. Advanced Features
– Explore advanced features on TikTok to enhance your business presence and engagement.
– Stay ahead of the curve with a deep dive into features that can take your TikTok strategy to the next level.
10. Analytics
– Gain invaluable insights into your TikTok performance to make informed decisions.
– Drive smart, data-driven choices to increase return on investment (ROI) and refine your TikTok strategy for optimal results.
Join us for a comprehensive journey through the world of TikTok for business, where you will not only create a strong presence but also master the strategies to connect, engage, and succeed in this dynamic digital landscape. Get ready to unlock the full potential of TikTok for your business success!

Email Marketing with Mailchimp
2025-04-21 09:00 - 2025-04-23 16:30
Email Marketing Campaigns
This email marketing course will offer insights on the definition of email marketing, how to set up an email marketing plan, and how to effectively create, test, send, and report emails. The user experience is discussed throughout the course, along with the reasons why knowing your target is crucial for effective email marketing. Unsure about the most effective topic lines? You will learn which terms to avoid using in your email subject lines as well as other helpful advice from the free email marketing course. Additionally, using Mailchimps services will give you practical learning experience.
To enter the enormous world of digital marketing, are you prepared? Look nowhere else! All areas of digital marketing are covered in our professional courses in order for students to graduate as subject matter experts.
One of the best and most effective methods of web marketing is still email. It frequently serves as the cornerstone of an effective digital marketing plan since it is a promotion approach with a high conversion rate and a relatively cheap cost.
Recent advancements in the industry have revealed the rise of email marketing solutions that make campaign administration and result interpretation much simpler and more successful. With the help of this course, you will be introduced to or brought up to speed on the most recent methods for attracting customers and maintaining their loyalty once you have them.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
Looking to plan and execute effective email marking campaigns?
This course is for you!
This course is designed for a range of professionals including:
Agenda
1. Introduction to Email Marketing and Mailchimp
– Overview of the role of email marketing in digital strategy
– Introduction to Mailchimp as a powerful email marketing platform
– Setting up a Mailchimp account and navigating the dashboard
2. Building and Managing Email Lists
– Best practices for collecting and segmenting email subscribers
– Creating and organizing lists in Mailchimp
– Understanding the importance of list hygiene and compliance
3. Designing Compelling Email Campaigns
– Exploring Mailchimps drag-and-drop editor for creating visually appealing emails
– Customizing templates to match brand aesthetics
– Incorporating compelling copy and visuals for higher engagement
4. Crafting Effective Email Content
– Understanding the anatomy of a successful email
– Writing engaging subject lines and compelling body content
– Optimizing emails for mobile responsiveness
5. Automating Campaigns with Mailchimp
– Introduction to automation workflows in Mailchimp
– Setting up automated welcome series, drip campaigns, and follow-ups
– Leveraging automation for targeted and personalized messaging
6. A/B Testing for Optimization
– Importance of A/B testing in email marketing
– Setting up and interpreting A/B tests in Mailchimp
– Iterative improvements based on test results
7. Integrating Social Media with Email Marketing
– Cross-channel strategies for seamless integration
– Utilizing Mailchimps social media features for extended reach
– Strategies for encouraging social sharing within emails
8. Analytics and Reporting
– Understanding Mailchimp analytics and reporting tools
– Interpreting key metrics to measure campaign success
– Making data-driven decisions for future campaigns
9. Compliance and Best Practices
– Navigating email marketing regulations and compliance
– Ensuring GDPR and CAN-SPAM compliance with Mailchimp
– Implementing best practices for ethical and effective email marketing
10. Advanced Features and Tips
– Exploring advanced features in Mailchimp
– Tips and tricks for maximizing efficiency and effectiveness
– Participant Q&A and troubleshooting session
