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DTSTART;TZID=UTC:20250829T090000
DTEND;TZID=UTC:20250829T163000
DTSTAMP:20260408T083423
CREATED:20240120T185348Z
LAST-MODIFIED:20240121T180504Z
UID:3120-1756458000-1756485000@innoversity.org
SUMMARY:LinkedIn Marketing Fundamentals
DESCRIPTION:LinkedIn Marketing\nLooking to increase business to business sales? \nThe techniques demonstrated on this course will allow you to effectively use Linkedin as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. \nThe effective use of Linkedin will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. \nLinkedin Groups connect professionals with common interests. Discover groups which match with your target customer. Learn how to join\, build a relationship and engage with group members to digitally network. \nLinkedin Events enables online meetups\, workshops\, seminars\, conferences and networking events. Linkedin events are used to grow business\, network and learn new skills. Event attendees can be followed up by sales post event. Learn how to create\, promote and manage linkedin events to promote your organisation. \nThere is a shortage of skilled social media managers who can utilise Linkedin to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the latest feature releases\nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Linkedin? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. LinkedIn is the #1 b2b networking website. Learn how to build a loyal network of valuable connections. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Linkedin. Develop your ability to keep connections interested and entertained while building your authenticity. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Linkedin and third party applications\nContent Types – Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with LinkedIn ads manager. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/linkedin-marketing-fundamentals-12/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/9EB02A79-EA64-4A61-B326-1664A1BA9FAD.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250815T090000
DTEND;TZID=UTC:20250815T163000
DTSTAMP:20260408T083423
CREATED:20240120T185315Z
LAST-MODIFIED:20240121T180831Z
UID:3108-1755248400-1755275400@innoversity.org
SUMMARY:Instagram Marketing Fundamentals
DESCRIPTION:Instagram Marketing Fundamentals\nInstagram is the second-most popular social media network after Facebook. Instagram is the finest venue for promoting commercial material because its visual nature sets it apart from other social media sites. It is the most well-liked visual-first social media site\, boasting 500 million daily Instagram Stories users and over a billion monthly active users. This well-liked course will show students how to develop a marketing strategy around the use of video\, photography\, and illustration content kinds\, as well as how to calculate the frequency of content distribution to effectively draw in the target audience. This workshop will help people and businesses identify their Instagram target demographic and develop a recognisable brand on the platform. \nFrom a marketing viewpoint\, Instagram is the perfect platform for sharing captivating stories that elicit an emotional response from your audience. Instagram is a great platform for engaging with your customers and followers and retaining their interest. Instagram Stories allows you to post “behind-the-scenes” videos to highlight the people and personalities behind your brand. It gives marketers and companies access to a sizable potential customer base and assists them in getting their content in front of the suitable audience members. \nBusinesses can use Instagram to monitor on rivals by monitoring their behaviour and seeing how they engage with their community. Its the perfect chance to engage with the community while also offering a lot of insightful feedback. \nThe techniques demonstrated on this course will allow you to effectively use Instagram as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Instagram will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Instagram to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the lastest feature releases. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Instagram? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Connect with visual communities on Instagram. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Instagram. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Meta Business Suite and third party applications\nContent Types Weve got you covered. \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \neCommerce – Instagram shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Instagram store. \nSocial Outreach – Connect directly with new customers on DMs to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/instagram-marketing-fundamentals-12/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/20352F82-D437-4107-8191-03EEBB40FC95.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250808T090000
DTEND;TZID=UTC:20250808T163000
DTSTAMP:20260408T083423
CREATED:20240120T185216Z
LAST-MODIFIED:20240121T180852Z
UID:3089-1754643600-1754670600@innoversity.org
SUMMARY:Facebook Marketing Fundamentals
DESCRIPTION:Facebook Marketing Fundamentals\nFacebook is the worlds most popular social network. It is the place people go to keep up do date with friends and family. Users can create live videos\, join interest groups\, make an event plan\, instant message friends\, ask for recommendations and buy or sell items. \nFacebook has the broadest appeal of all the social networking platforms. Facebook doesnt cater to specific demographics. This has resulted in 2.91 billion users. \nFacebook has the most sophisticated ads management platform. With huge amounts of facebook users\, you can create custom audiences for PPC campaigns. Targeting customs are highly customisable so that you can reach target audiences based on age\, location\, hobbies\, and interests. Facebook Ads also offers flexibility in the types and formats of ads which can be made. \nThe techniques demonstrated on this course will allow you to effectively use facebook as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of facebook will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise facebook to achieve marketing goals. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Facebook? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Facebook and third party applications\nContent Types – Text\, photo\, video\, link\, carousel\, polls\, lives\, stories. Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \nEcommerce – Facebook shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Facebook store. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/facebook-marketing-fundamentals-12/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/B8332122-7784-490D-B10D-E7DEEAE76CFA.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250711T090000
DTEND;TZID=UTC:20250711T163000
DTSTAMP:20260408T083423
CREATED:20240120T185346Z
LAST-MODIFIED:20240121T181001Z
UID:3119-1752224400-1752251400@innoversity.org
SUMMARY:LinkedIn Marketing Fundamentals
DESCRIPTION:LinkedIn Marketing\nLooking to increase business to business sales? \nThe techniques demonstrated on this course will allow you to effectively use Linkedin as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. \nThe effective use of Linkedin will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. \nLinkedin Groups connect professionals with common interests. Discover groups which match with your target customer. Learn how to join\, build a relationship and engage with group members to digitally network. \nLinkedin Events enables online meetups\, workshops\, seminars\, conferences and networking events. Linkedin events are used to grow business\, network and learn new skills. Event attendees can be followed up by sales post event. Learn how to create\, promote and manage linkedin events to promote your organisation. \nThere is a shortage of skilled social media managers who can utilise Linkedin to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the latest feature releases\nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Linkedin? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. LinkedIn is the #1 b2b networking website. Learn how to build a loyal network of valuable connections. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Linkedin. Develop your ability to keep connections interested and entertained while building your authenticity. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Linkedin and third party applications\nContent Types – Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with LinkedIn ads manager. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/linkedin-marketing-fundamentals-11/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/9EB02A79-EA64-4A61-B326-1664A1BA9FAD.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250627T090000
DTEND;TZID=UTC:20250627T163000
DTSTAMP:20260408T083423
CREATED:20240120T185313Z
LAST-MODIFIED:20240121T181111Z
UID:3107-1751014800-1751041800@innoversity.org
SUMMARY:Instagram Marketing Fundamentals
DESCRIPTION:Instagram Marketing Fundamentals\nInstagram is the second-most popular social media network after Facebook. Instagram is the finest venue for promoting commercial material because its visual nature sets it apart from other social media sites. It is the most well-liked visual-first social media site\, boasting 500 million daily Instagram Stories users and over a billion monthly active users. This well-liked course will show students how to develop a marketing strategy around the use of video\, photography\, and illustration content kinds\, as well as how to calculate the frequency of content distribution to effectively draw in the target audience. This workshop will help people and businesses identify their Instagram target demographic and develop a recognisable brand on the platform. \nFrom a marketing viewpoint\, Instagram is the perfect platform for sharing captivating stories that elicit an emotional response from your audience. Instagram is a great platform for engaging with your customers and followers and retaining their interest. Instagram Stories allows you to post “behind-the-scenes” videos to highlight the people and personalities behind your brand. It gives marketers and companies access to a sizable potential customer base and assists them in getting their content in front of the suitable audience members. \nBusinesses can use Instagram to monitor on rivals by monitoring their behaviour and seeing how they engage with their community. Its the perfect chance to engage with the community while also offering a lot of insightful feedback. \nThe techniques demonstrated on this course will allow you to effectively use Instagram as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Instagram will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Instagram to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the lastest feature releases. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Instagram? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Connect with visual communities on Instagram. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Instagram. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Meta Business Suite and third party applications\nContent Types Weve got you covered. \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \neCommerce – Instagram shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Instagram store. \nSocial Outreach – Connect directly with new customers on DMs to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/instagram-marketing-fundamentals-11/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/20352F82-D437-4107-8191-03EEBB40FC95.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250620T090000
DTEND;TZID=UTC:20250620T163000
DTSTAMP:20260408T083423
CREATED:20240120T185215Z
LAST-MODIFIED:20240121T181128Z
UID:3088-1750410000-1750437000@innoversity.org
SUMMARY:Facebook Marketing Fundamentals
DESCRIPTION:Facebook Marketing Fundamentals\nFacebook is the worlds most popular social network. It is the place people go to keep up do date with friends and family. Users can create live videos\, join interest groups\, make an event plan\, instant message friends\, ask for recommendations and buy or sell items. \nFacebook has the broadest appeal of all the social networking platforms. Facebook doesnt cater to specific demographics. This has resulted in 2.91 billion users. \nFacebook has the most sophisticated ads management platform. With huge amounts of facebook users\, you can create custom audiences for PPC campaigns. Targeting customs are highly customisable so that you can reach target audiences based on age\, location\, hobbies\, and interests. Facebook Ads also offers flexibility in the types and formats of ads which can be made. \nThe techniques demonstrated on this course will allow you to effectively use facebook as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of facebook will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise facebook to achieve marketing goals. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Facebook? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Facebook and third party applications\nContent Types – Text\, photo\, video\, link\, carousel\, polls\, lives\, stories. Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \nEcommerce – Facebook shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Facebook store. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/facebook-marketing-fundamentals-11/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/B8332122-7784-490D-B10D-E7DEEAE76CFA.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250523T090000
DTEND;TZID=UTC:20250523T163000
DTSTAMP:20260408T083423
CREATED:20240120T185345Z
LAST-MODIFIED:20240121T181216Z
UID:3118-1747990800-1748017800@innoversity.org
SUMMARY:LinkedIn Marketing Fundamentals
DESCRIPTION:LinkedIn Marketing\nLooking to increase business to business sales? \nThe techniques demonstrated on this course will allow you to effectively use Linkedin as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. \nThe effective use of Linkedin will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. \nLinkedin Groups connect professionals with common interests. Discover groups which match with your target customer. Learn how to join\, build a relationship and engage with group members to digitally network. \nLinkedin Events enables online meetups\, workshops\, seminars\, conferences and networking events. Linkedin events are used to grow business\, network and learn new skills. Event attendees can be followed up by sales post event. Learn how to create\, promote and manage linkedin events to promote your organisation. \nThere is a shortage of skilled social media managers who can utilise Linkedin to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the latest feature releases\nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Linkedin? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. LinkedIn is the #1 b2b networking website. Learn how to build a loyal network of valuable connections. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Linkedin. Develop your ability to keep connections interested and entertained while building your authenticity. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Linkedin and third party applications\nContent Types – Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with LinkedIn ads manager. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/linkedin-marketing-fundamentals-10/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/9EB02A79-EA64-4A61-B326-1664A1BA9FAD.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250509T090000
DTEND;TZID=UTC:20250509T163000
DTSTAMP:20260408T083423
CREATED:20240120T185312Z
LAST-MODIFIED:20240121T181352Z
UID:3106-1746781200-1746808200@innoversity.org
SUMMARY:Instagram Marketing Fundamentals
DESCRIPTION:Instagram Marketing Fundamentals\nInstagram is the second-most popular social media network after Facebook. Instagram is the finest venue for promoting commercial material because its visual nature sets it apart from other social media sites. It is the most well-liked visual-first social media site\, boasting 500 million daily Instagram Stories users and over a billion monthly active users. This well-liked course will show students how to develop a marketing strategy around the use of video\, photography\, and illustration content kinds\, as well as how to calculate the frequency of content distribution to effectively draw in the target audience. This workshop will help people and businesses identify their Instagram target demographic and develop a recognisable brand on the platform. \nFrom a marketing viewpoint\, Instagram is the perfect platform for sharing captivating stories that elicit an emotional response from your audience. Instagram is a great platform for engaging with your customers and followers and retaining their interest. Instagram Stories allows you to post “behind-the-scenes” videos to highlight the people and personalities behind your brand. It gives marketers and companies access to a sizable potential customer base and assists them in getting their content in front of the suitable audience members. \nBusinesses can use Instagram to monitor on rivals by monitoring their behaviour and seeing how they engage with their community. Its the perfect chance to engage with the community while also offering a lot of insightful feedback. \nThe techniques demonstrated on this course will allow you to effectively use Instagram as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Instagram will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Instagram to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the lastest feature releases. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Instagram? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Connect with visual communities on Instagram. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Instagram. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Meta Business Suite and third party applications\nContent Types Weve got you covered. \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \neCommerce – Instagram shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Instagram store. \nSocial Outreach – Connect directly with new customers on DMs to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/instagram-marketing-fundamentals-10/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/20352F82-D437-4107-8191-03EEBB40FC95.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250502T090000
DTEND;TZID=UTC:20250502T163000
DTSTAMP:20260408T083423
CREATED:20240120T185213Z
LAST-MODIFIED:20240121T232140Z
UID:3087-1746176400-1746203400@innoversity.org
SUMMARY:Facebook Marketing Fundamentals
DESCRIPTION:Facebook Marketing Fundamentals\nFacebook is the worlds most popular social network. It is the place people go to keep up do date with friends and family. Users can create live videos\, join interest groups\, make an event plan\, instant message friends\, ask for recommendations and buy or sell items. \nFacebook has the broadest appeal of all the social networking platforms. Facebook doesnt cater to specific demographics. This has resulted in 2.91 billion users. \nFacebook has the most sophisticated ads management platform. With huge amounts of facebook users\, you can create custom audiences for PPC campaigns. Targeting customs are highly customisable so that you can reach target audiences based on age\, location\, hobbies\, and interests. Facebook Ads also offers flexibility in the types and formats of ads which can be made. \nThe techniques demonstrated on this course will allow you to effectively use facebook as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of facebook will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise facebook to achieve marketing goals. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Facebook? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Facebook and third party applications\nContent Types – Text\, photo\, video\, link\, carousel\, polls\, lives\, stories. Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \nEcommerce – Facebook shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Facebook store. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/facebook-marketing-fundamentals-10/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/B8332122-7784-490D-B10D-E7DEEAE76CFA.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250407T090000
DTEND;TZID=UTC:20250409T163000
DTSTAMP:20260408T083423
CREATED:20240120T185242Z
LAST-MODIFIED:20240121T232407Z
UID:3096-1744016400-1744216200@innoversity.org
SUMMARY:Influencer Marketing
DESCRIPTION:Influencer Marketing \nInfluencer marketing is one of the most successful strategies used by brands to increase brand recognition and client base. Influencers may generate excitement\, curiosity\, and purchasing power among their social media following by utilising the power of third-party endorsement and turn their followers into your clients. It comes as no surprise that this type of word-of-mouth advertising is causing a stir in the world of public relations and more general marketing tactics. \nThe legal requirements and obligations of each party\, the advantages of working with influencers\, and best practice for managing their content across the range of social media platforms\, including Twitter\, Instagram\, Facebook\, LinkedIn\, and YouTube\, will all be covered in this course as we look at best practises for social media influencer marketing. \nIt will cover how different industries utilise influencers to effectively market their brands as well as how to make the most of each platform to match it with your companys goals. \nCustomers are turning to other sources for ideas and guidance on where to purchase goods and services as advertisements and conventional marketing strategies lose favour. Influencer marketing has the power of third party endorsement\, unlike traditional advertising\, which is sometimes filled with questionable statistics and conflicting claims. It makes use of the psychological fallacy that it is a reliable source\, much like a friends advice. \nConsumers are deeply intertwined with individuals they like on social media in a world where we are more digitally literate than ever and have access to our heroes lives like never before through social media. Consumers are more engaged with influencers than ever before and place a lot more trust in them than in brands\, whether its reading about their everyday lives on Instagram Stories or following their political opinions on Twitter. \nThe psychology of influence has also evolved recently. Because consumers identify with influencers in more ways than they do with brands\, they are more inclined to believe what they hear from them than they are from brands. \nInfluencer marketing may help your brand\, regardless of your sector. Many people are turned off by the phrase because they believe it to be only applicable to high-profile celebrities who spend hundreds of thousands of pounds to collaborate with. \nWe will give you the resources to find influencers that are appropriate for your company so you can get the most of your money\, no matter how little. From there\, you can proceed to develop a solid partnership that will not only give you amazing online material that sparks discussion but also give your business a previously untapped platform to address your target audience directly. \nWe will guarantee excellent content\, enduring relationships\, as well as insight into best practises for what to do when things dont go as planned and\, if necessary\, legal advice. Although we never anticipate things to go wrong\, its always wise to plan for the worst-case scenario so that you are certain that you can handle any issue when you use an influencer approach. We have the resources to help you with that. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nThis Influencer Marketing course is designed for individuals and professionals seeking to harness the power of influencer collaborations to elevate their brand or business. Whether you are an entrepreneur\, marketer\, social media manager\, or aspiring influencer\, this course caters to a diverse audience eager to unlock the secrets of successful influencer marketing strategies. \nBusiness Owners & Entrepreneurs: Learn how to strategically leverage influencers to enhance brand visibility\, build credibility\, and drive business growth. \nMarketers & Social Media Managers: Acquire the skills to plan and execute effective influencer marketing campaigns\, optimizing brand partnerships for maximum impact. \nAspiring Influencers: Understand the intricacies of building a personal brand\, attracting collaborations\, and creating engaging content that resonates with your audience and potential partners. \nMarketing Professionals: Stay ahead in the ever-evolving digital landscape by incorporating influencer marketing into your overall strategy\, connecting with audiences authentically. \nNo matter your background\, if youre eager to harness the influence of social media personalities to achieve your marketing goals\, this course is your gateway to mastering the art and science of influencer marketing. \nAgenda\nInfluencer Marketing – Discover the influence of an influencer. Learn what an influencer marketing campaign is\, the different types of influencers\, and what influencers can do youre your brand. \nPlanning Influencer Marketing Campaign Ð Design an influencer campaign to meet your marketing objectives. Understand the campaign types and the services influencer offer. Learn key factors which boost the effectiveness of an influencer campaign. Create a campaign plan to maximise success. \nPitching to Influencers Ð Discover how to find and recruit influencers via agencies\, networks and directly. Find influencers in your niche. \nAgreements and Contracts Ð Understand the process of reaching an agreement for influencer services. Understand how to negotiate a contract. Get familiar with key terms and conditions of influencer agreements. \nMeasuring Success – Measure and analyse the results of your influencer marketing campaign to evaluate the value of your campaign. Use reports to understand the effectiveness of influence and continually improve your campaigns.
URL:https://innoversity.org/event/influencer-marketing-7/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/D7EF1723-742D-4776-9154-8C58B7BC40BB.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250404T090000
DTEND;TZID=UTC:20250404T163000
DTSTAMP:20260408T083423
CREATED:20240120T185343Z
LAST-MODIFIED:20240121T233414Z
UID:3117-1743757200-1743784200@innoversity.org
SUMMARY:LinkedIn Marketing Fundamentals
DESCRIPTION:LinkedIn Marketing\nLooking to increase business to business sales? \nThe techniques demonstrated on this course will allow you to effectively use Linkedin as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. \nThe effective use of Linkedin will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. \nLinkedin Groups connect professionals with common interests. Discover groups which match with your target customer. Learn how to join\, build a relationship and engage with group members to digitally network. \nLinkedin Events enables online meetups\, workshops\, seminars\, conferences and networking events. Linkedin events are used to grow business\, network and learn new skills. Event attendees can be followed up by sales post event. Learn how to create\, promote and manage linkedin events to promote your organisation. \nThere is a shortage of skilled social media managers who can utilise Linkedin to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the latest feature releases\nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Linkedin? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. LinkedIn is the #1 b2b networking website. Learn how to build a loyal network of valuable connections. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Linkedin. Develop your ability to keep connections interested and entertained while building your authenticity. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Linkedin and third party applications\nContent Types – Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with LinkedIn ads manager. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/linkedin-marketing-fundamentals-9/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/9EB02A79-EA64-4A61-B326-1664A1BA9FAD.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250331T090000
DTEND;TZID=UTC:20250404T163000
DTSTAMP:20260408T083423
CREATED:20240120T185457Z
LAST-MODIFIED:20240121T232610Z
UID:3141-1743411600-1743784200@innoversity.org
SUMMARY:Social Media Marketing
DESCRIPTION:Social Media Marketing\nBoost sales\, generate leads\, improve customer service and increase brand awareness using social media. Social media is the most powerful marketing tool used today. Connect with customers on a personal level using free tools. \nDigital marketers and sales professionals use social media to connect with customers and build relationships. Social media is used to connect\, entertain\, inform and engage with customers. \nThe techniques demonstrated in this course will allow you to effectively use social media as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of social media will allow you to maximise the use of free tools to achieve your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise social media platforms to achieve marketing goals. \nThis course is kept updated weekly to keep on top on new feature releases. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on social media? Looking to optimise your current strategy?\nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nPrinciples of Social Media Marketing \nCreating a presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. Optimise your hero section to gain interest and maximise engagement \nBuild a Community – Once you have the perfect profile\, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter to reach new customers and build loyalty \nContent Strategy – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Planning- Content drives loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.\nContent creation – Tweets\, Images\, Re-Tweets\, Video\, Spaces\, Communities. We have it all covered \nContent Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement. \nPaid Campaigns – Stop wasting money with inefficient ads. Get hands on with the campaign manager to action paid ads \nSocial Outreach and Engagement – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads. \nAnalytics – Optimising your use of the platform to deliver maximum return on investment.\nGain insight into what works and what doesnt. Drive smart decisions\, optimise your strategy and increase ROI \nAdvanced Features – Spaces\, Communities and Tips. Twitter is always updating with new functionality. Keep up to date.
URL:https://innoversity.org/event/social-media-marketing-7/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/66CBF818-EB84-4C5A-96E6-995DD25EBCF1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250321T090000
DTEND;TZID=UTC:20250321T163000
DTSTAMP:20260408T083423
CREATED:20240120T185303Z
LAST-MODIFIED:20240121T232815Z
UID:3105-1742547600-1742574600@innoversity.org
SUMMARY:Instagram Marketing Fundamentals
DESCRIPTION:Instagram Marketing Fundamentals\nInstagram is the second-most popular social media network after Facebook. Instagram is the finest venue for promoting commercial material because its visual nature sets it apart from other social media sites. It is the most well-liked visual-first social media site\, boasting 500 million daily Instagram Stories users and over a billion monthly active users. This well-liked course will show students how to develop a marketing strategy around the use of video\, photography\, and illustration content kinds\, as well as how to calculate the frequency of content distribution to effectively draw in the target audience. This workshop will help people and businesses identify their Instagram target demographic and develop a recognisable brand on the platform. \nFrom a marketing viewpoint\, Instagram is the perfect platform for sharing captivating stories that elicit an emotional response from your audience. Instagram is a great platform for engaging with your customers and followers and retaining their interest. Instagram Stories allows you to post “behind-the-scenes” videos to highlight the people and personalities behind your brand. It gives marketers and companies access to a sizable potential customer base and assists them in getting their content in front of the suitable audience members. \nBusinesses can use Instagram to monitor on rivals by monitoring their behaviour and seeing how they engage with their community. Its the perfect chance to engage with the community while also offering a lot of insightful feedback. \nThe techniques demonstrated on this course will allow you to effectively use Instagram as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Instagram will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Instagram to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the lastest feature releases. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Instagram? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Connect with visual communities on Instagram. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Instagram. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Meta Business Suite and third party applications\nContent Types Weve got you covered. \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \neCommerce – Instagram shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Instagram store. \nSocial Outreach – Connect directly with new customers on DMs to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/instagram-marketing-fundamentals-9/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/20352F82-D437-4107-8191-03EEBB40FC95.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250314T090000
DTEND;TZID=UTC:20250314T163000
DTSTAMP:20260408T083423
CREATED:20240120T185212Z
LAST-MODIFIED:20240121T232913Z
UID:3086-1741942800-1741969800@innoversity.org
SUMMARY:Facebook Marketing Fundamentals
DESCRIPTION:Facebook Marketing Fundamentals\nFacebook is the worlds most popular social network. It is the place people go to keep up do date with friends and family. Users can create live videos\, join interest groups\, make an event plan\, instant message friends\, ask for recommendations and buy or sell items. \nFacebook has the broadest appeal of all the social networking platforms. Facebook doesnt cater to specific demographics. This has resulted in 2.91 billion users. \nFacebook has the most sophisticated ads management platform. With huge amounts of facebook users\, you can create custom audiences for PPC campaigns. Targeting customs are highly customisable so that you can reach target audiences based on age\, location\, hobbies\, and interests. Facebook Ads also offers flexibility in the types and formats of ads which can be made. \nThe techniques demonstrated on this course will allow you to effectively use facebook as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of facebook will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise facebook to achieve marketing goals. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Facebook? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Facebook and third party applications\nContent Types – Text\, photo\, video\, link\, carousel\, polls\, lives\, stories. Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \nEcommerce – Facebook shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Facebook store. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/facebook-marketing-fundamentals-9/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/B8332122-7784-490D-B10D-E7DEEAE76CFA.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250310T090000
DTEND;TZID=UTC:20250314T163000
DTSTAMP:20260408T083423
CREATED:20240120T185431Z
LAST-MODIFIED:20240121T233241Z
UID:3134-1741597200-1741969800@innoversity.org
SUMMARY:Planning Marketing Campaigns
DESCRIPTION:Principles of Marketing\nMarketing is essential to business success. All organisations must create\, communicate\, deliver\, and exchange offerings which add value. This course is designed for beginners who are looking to gain an understanding of fundamental marketing concepts. \nUnderstanding fundamental marketing concepts is the first essential stage to develop a marketing plan for your organisation. \nInnoversitys online short course on marketings fundamentals\, Introduction to Marketing\, offers a thorough introduction to the topic. You will become familiar with the fundamental concepts of marketing and how to put them into practice over the course of ten weekly lessons. \nThis course explains the marketing function and how it adds value to organisations. It then follows through the process of developing a marketing strategy for an organisaiton. This course will enable you to understand core marketing principles and how they can be applied in the workplace. \nThis course includes key marketing models including BCG matrix\, segmentation targeting and positioning\, 5 Ps and the marketing mix. \nOur focused and engaging marketing training course explores how to create a competitive edge by utilising marketing tools and strategies and by adopting a customer-oriented approach. \nYou will get a deeper grasp of marketing concepts as well as the skills and information necessary to develop and implement an effective marketing strategy by the conclusion of this principles of marketing short course. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nLooking to develop a fundamental understanding of key marketing concepts? \nThis course is for you! \nAgenda \n1. Introduction to Marketing\n– Defining marketing and its role in business\n– Overview of key marketing concepts and principles\n– Understanding the marketing mix (4Ps) and its applications \n2. Understanding Consumer Behaviour\n– Exploring the psychology of consumer decision-making\n– Analyzing factors influencing consumer choices\n– Applying consumer behavior insights to marketing strategies \n3. Market Research and Analysis\n– Importance of market research in decision-making\n– Conducting effective market research\n– Analyzing market trends and competitor landscape \n4. Segmentation\, Targeting\, and Positioning (STP)\n– Strategies for segmenting markets based on demographics\, psychographics\, and behaviour\n– Identifying target markets and positioning brands effectively\n– Crafting unique value propositions for competitive advantage \n5. Product Development and Branding\n– Product life cycle and its implication\n– Building and managing strong brand\n– Strategies for successful product development and innovation \n6. Pricing Strategies\n– Pricing models and approaches\n– Factors influencing pricing decision\n– Implementing effective pricing strategies for market success \n7. Distribution Channels and Logistics\n– Understanding the importance of distribution in marketing\n– Evaluating different distribution channel\n– Managing logistics for efficient product delivery \n8. Integrated Marketing Communications (IMC)\n– Coordinating various communication channels for a unified brand message\n– Utilizing advertising\, public relations\, and promotions effectively\n– Crafting compelling and consistent marketing communications \n9. Digital Marketing and Social Media\n– Navigating the digital landscape in marketing\n– Leveraging social media for brand visibility and engagement\n– Integrating online and offline marketing strategies \n10. Ethical and Social Responsibilities in Marketing\n– Examining ethical considerations in marketing practice\n– Assessing the impact of marketing on society and the environment\n– Implementing socially responsible marketing initiatives
URL:https://innoversity.org/event/planning-marketing-campaigns-7/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/21.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250303T090000
DTEND;TZID=UTC:20250305T163000
DTSTAMP:20260408T083423
CREATED:20240120T190143Z
LAST-MODIFIED:20240121T233555Z
UID:3277-1740992400-1741192200@innoversity.org
SUMMARY:Social Selling
DESCRIPTION:Social Selling\nThe top 5% of sales professionals use social media to sell. \nTraditional sales methods\, such as cold calling and emails\, are no longer as productive or practical because todays consumers are increasingly resistant to them. Instead\, they are using online resources like LinkedIn to study goods\, services\, businesses\, and even individuals before they contact or make a purchase. \nThere is more to social media than finding names to call. In order to take advantage of the opportunities social media networks like LinkedIn give\, successful salespeople have quickly modified their strategy and adopted social selling strategies. In order to stay ahead of the competition\, they have devised techniques that enable them to forge favourable connections with potential clients as well as positively affect them. \nInnoversity addresses the significance of mastering social selling and gives you the knowledge\, tools\, and strategies required to efficiently network\, target\, and engage with potential customers on social media. After completing this course\, you will feel assured and have a polished social selling strategy that you can use right immediately for quick results. \nDo you have a social media presence that is active but are confused how to convert followers\, admirers\, and connections into paying customers? The skills\, knowledge\, and processes you need to direct your social media audience through your sales funnel and persuade them to buy are provided in this interactive one-day course. \nWell demonstrate for you how to choose the most qualified leads and provide the material required to forge successful connections. Additionally\, well show you how to leverage social selling to turn current clients into champions for your brand who will promote you to others. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nThis training course is intended for B2B and B2C sales professionals who are looking to make the most out of selling on social media. \nAgenda\nOptimise Your Profile – Make a great first impression. Your profile give you a personality. Build your profile to create a presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuild a Personal Brand – Build your authenticity by becoming a thought leader. Learn how to create and implement a personal brand to stand out from the crowd. \nSocial Listening – Understand your audience. Identify what they are interested in. Keep on top of trends to keep Relevant and build reach. Keep one eye on the competition. \nContent Planning – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained. \nContent Creation – Spending hours on content creation? Content builds your authenticity as a thought leader\, but it doesnt have to be time consuming. We will show you how to keep on top of trends and build original content fast. \nBuild a Network – Build a digital network. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal network of fans and connect with them through groups. \nBuild Relationships – People buy from people they like. Use social media to build relationships and warm up leads through content and engagement. Who doesnt like a like? \nSearch Functionality – Sometimes all you need is a name. Find your ideal customer using advanced search on LinkedIn\, Twitter/X and Facebook. \nCold Outreach – Connect directly with contacts on DM to build personal relationships to develop new business.
URL:https://innoversity.org/event/social-selling-14/
LOCATION:Virtual
CATEGORIES:Sales
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/2A151178-2B01-4C9E-A4BD-16FF1BF112A9.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250214T090000
DTEND;TZID=UTC:20250214T163000
DTSTAMP:20260408T083423
CREATED:20240120T185342Z
LAST-MODIFIED:20240120T185342Z
UID:3116-1739523600-1739550600@innoversity.org
SUMMARY:LinkedIn Marketing Fundamentals
DESCRIPTION:LinkedIn Marketing\nLooking to increase business to business sales? \nThe techniques demonstrated on this course will allow you to effectively use Linkedin as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments.  \nThe effective use of Linkedin will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers.  \nLinkedin Groups connect professionals with common interests. Discover groups which match with your target customer. Learn how to join\, build a relationship and engage with group members to digitally network.  \nLinkedin Events enables online meetups\, workshops\, seminars\, conferences and networking events. Linkedin events are used to grow business\, network and learn new skills. Event attendees can be followed up by sales post event. Learn how to create\, promote and manage linkedin events to promote your organisation.  \nThere is a shortage of skilled social media managers who can utilise Linkedin to achieve marketing goals.  \nThis course is updated on a weekly to keep up to date with the latest feature releases\nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.  \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications.  \nWho is it for?  \nNew to marketing on Linkedin? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach.\n¥	Self-employed business owners\n¥	Business owners /entrepreneurs\n¥	Social Media Managers\n¥	Marketing executives and managers\n¥	Social Media executive\n¥	Bloggers\, Influencers\, Public Figures\n¥	Social media contributors\n¥	Online marketers and marketing reps\n¥	Advertising managers \nAgenda\nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community	 – Customer loyalty drives sales. LinkedIn is the #1 b2b networking website. Learn how to build a loyal network of valuable connections. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Linkedin. Develop your ability to keep connections interested and entertained while building your authenticity. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Linkedin and third party applications\nContent Types	– Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with LinkedIn ads manager. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features	 \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/linkedin-marketing-fundamentals-8/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/9EB02A79-EA64-4A61-B326-1664A1BA9FAD.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250210T090000
DTEND;TZID=UTC:20250212T163000
DTSTAMP:20260408T083423
CREATED:20240120T185233Z
LAST-MODIFIED:20240120T185233Z
UID:3095-1739178000-1739377800@innoversity.org
SUMMARY:Influencer Marketing
DESCRIPTION:Influencer Marketing \nInfluencer marketing is one of the most successful strategies used by brands to increase brand recognition and client base. Influencers may generate excitement\, curiosity\, and purchasing power among their social media following by utilising the power of third-party endorsement and turn their followers into your clients. It comes as no surprise that this type of word-of-mouth advertising is causing a stir in the world of public relations and more general marketing tactics. \nThe legal requirements and obligations of each party\, the advantages of working with influencers\, and best practice for managing their content across the range of social media platforms\, including Twitter\, Instagram\, Facebook\, LinkedIn\, and YouTube\, will all be covered in this course as we look at best practises for social media influencer marketing. \nIt will cover how different industries utilise influencers to effectively market their brands as well as how to make the most of each platform to match it with your companys goals. \nCustomers are turning to other sources for ideas and guidance on where to purchase goods and services as advertisements and conventional marketing strategies lose favour. Influencer marketing has the power of third party endorsement\, unlike traditional advertising\, which is sometimes filled with questionable statistics and conflicting claims. It makes use of the psychological fallacy that it is a reliable source\, much like a friends advice. \nConsumers are deeply intertwined with individuals they like on social media in a world where we are more digitally literate than ever and have access to our heroes lives like never before through social media. Consumers are more engaged with influencers than ever before and place a lot more trust in them than in brands\, whether its reading about their everyday lives on Instagram Stories or following their political opinions on Twitter. \nThe psychology of influence has also evolved recently. Because consumers identify with influencers in more ways than they do with brands\, they are more inclined to believe what they hear from them than they are from brands. \nInfluencer marketing may help your brand\, regardless of your sector. Many people are turned off by the phrase because they believe it to be only applicable to high-profile celebrities who spend hundreds of thousands of pounds to collaborate with. \nWe will give you the resources to find influencers that are appropriate for your company so you can get the most of your money\, no matter how little. From there\, you can proceed to develop a solid partnership that will not only give you amazing online material that sparks discussion but also give your business a previously untapped platform to address your target audience directly. \nWe will guarantee excellent content\, enduring relationships\, as well as insight into best practises for what to do when things dont go as planned and\, if necessary\, legal advice. Although we never anticipate things to go wrong\, its always wise to plan for the worst-case scenario so that you are certain that you can handle any issue when you use an influencer approach. We have the resources to help you with that. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.  \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications.  \nWho is it for?  \nThis Influencer Marketing course is designed for individuals and professionals seeking to harness the power of influencer collaborations to elevate their brand or business. Whether you are an entrepreneur\, marketer\, social media manager\, or aspiring influencer\, this course caters to a diverse audience eager to unlock the secrets of successful influencer marketing strategies. \nBusiness Owners & Entrepreneurs: Learn how to strategically leverage influencers to enhance brand visibility\, build credibility\, and drive business growth. \nMarketers & Social Media Managers: Acquire the skills to plan and execute effective influencer marketing campaigns\, optimizing brand partnerships for maximum impact. \nAspiring Influencers: Understand the intricacies of building a personal brand\, attracting collaborations\, and creating engaging content that resonates with your audience and potential partners. \nMarketing Professionals: Stay ahead in the ever-evolving digital landscape by incorporating influencer marketing into your overall strategy\, connecting with audiences authentically. \nNo matter your background\, if youre eager to harness the influence of social media personalities to achieve your marketing goals\, this course is your gateway to mastering the art and science of influencer marketing. \nAgenda\nInfluencer Marketing	– Discover the influence of an influencer. Learn what an influencer marketing campaign is\, the different types of influencers\, and what influencers can do youre your brand.  \nPlanning Influencer Marketing Campaign Ð Design an influencer campaign to meet your marketing objectives. Understand the campaign types and the services influencer offer. Learn key factors which boost the effectiveness of an influencer campaign. Create a campaign plan to maximise success. \nPitching to Influencers Ð Discover how to find and recruit influencers via agencies\, networks and directly. Find influencers in your niche.  \nAgreements and Contracts Ð Understand the process of reaching an agreement for influencer services. Understand how to negotiate a contract. Get familiar with key terms and conditions of influencer agreements.  \nMeasuring Success – Measure and analyse the results of your influencer marketing campaign to evaluate the value of your campaign. Use reports to understand the effectiveness of influence and continually improve your campaigns.
URL:https://innoversity.org/event/influencer-marketing-6/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/D7EF1723-742D-4776-9154-8C58B7BC40BB.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250203T090000
DTEND;TZID=UTC:20250207T163000
DTSTAMP:20260408T083423
CREATED:20240120T185448Z
LAST-MODIFIED:20240120T185448Z
UID:3140-1738573200-1738945800@innoversity.org
SUMMARY:Social Media Marketing
DESCRIPTION:Social Media Marketing\nBoost sales\, generate leads\, improve customer service and increase brand awareness using social media. Social media is the most powerful marketing tool used today. Connect with customers on a personal level using free tools.  \nDigital marketers and sales professionals use social media to connect with customers and build relationships. Social media is used to connect\, entertain\, inform and engage with customers. \nThe techniques demonstrated in this course will allow you to effectively use social media as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of social media will allow you to maximise the use of free tools to achieve your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise social media platforms to achieve marketing goals.  \nThis course is kept updated weekly to keep on top on new feature releases.  \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.  \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications.  \nWho is it for?  \nNew to marketing on social media? Looking to optimise your current strategy?\n This course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach.\nThis course is designed for:\n¥	Self employed business owners\n¥	Business owners /entrepreneurs\n¥	Social Media Managers\n¥	Marketing executives and managers\n¥	Social Media executive\n¥	Bloggers\, Influencers\, Public Figures\n¥	Social media contributors\n¥	Online marketers and marketing reps\n¥	Advertising managers \nAgenda\nPrinciples of Social Media Marketing	 \nCreating a presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. Optimise your hero section to gain interest and maximise engagement \nBuild a Community – Once you have the perfect profile\, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter to reach new customers and build loyalty \nContent Strategy – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Planning- Content drives loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.\nContent creation – Tweets\, Images\, Re-Tweets\, Video\, Spaces\, Communities. We have it all covered  \nContent Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement. \nPaid Campaigns – Stop wasting money with inefficient ads. Get hands on with the campaign manager to action paid ads \nSocial Outreach and Engagement – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads.  \nAnalytics – Optimising your use of the platform to deliver maximum return on investment.\nGain insight into what works and what doesnt. Drive smart decisions\, optimise your strategy and increase ROI \nAdvanced Features – Spaces\, Communities and Tips. Twitter is always updating with new functionality. Keep up to date.
URL:https://innoversity.org/event/social-media-marketing-6/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/66CBF818-EB84-4C5A-96E6-995DD25EBCF1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250203T090000
DTEND;TZID=UTC:20250205T163000
DTSTAMP:20260408T083423
CREATED:20240120T190142Z
LAST-MODIFIED:20240121T234444Z
UID:3276-1738573200-1738773000@innoversity.org
SUMMARY:Social Selling
DESCRIPTION:Social Selling\nThe top 5% of sales professionals use social media to sell. \nTraditional sales methods\, such as cold calling and emails\, are no longer as productive or practical because todays consumers are increasingly resistant to them. Instead\, they are using online resources like LinkedIn to study goods\, services\, businesses\, and even individuals before they contact or make a purchase. \nThere is more to social media than finding names to call. In order to take advantage of the opportunities social media networks like LinkedIn give\, successful salespeople have quickly modified their strategy and adopted social selling strategies. In order to stay ahead of the competition\, they have devised techniques that enable them to forge favourable connections with potential clients as well as positively affect them. \nInnoversity addresses the significance of mastering social selling and gives you the knowledge\, tools\, and strategies required to efficiently network\, target\, and engage with potential customers on social media. After completing this course\, you will feel assured and have a polished social selling strategy that you can use right immediately for quick results. \nDo you have a social media presence that is active but are confused how to convert followers\, admirers\, and connections into paying customers? The skills\, knowledge\, and processes you need to direct your social media audience through your sales funnel and persuade them to buy are provided in this interactive one-day course. \nWell demonstrate for you how to choose the most qualified leads and provide the material required to forge successful connections. Additionally\, well show you how to leverage social selling to turn current clients into champions for your brand who will promote you to others. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nThis training course is intended for B2B and B2C sales professionals who are looking to make the most out of selling on social media. \nAgenda\nOptimise Your Profile – Make a great first impression. Your profile give you a personality. Build your profile to create a presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuild a Personal Brand – Build your authenticity by becoming a thought leader. Learn how to create and implement a personal brand to stand out from the crowd. \nSocial Listening – Understand your audience. Identify what they are interested in. Keep on top of trends to keep Relevant and build reach. Keep one eye on the competition. \nContent Planning – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained. \nContent Creation – Spending hours on content creation? Content builds your authenticity as a thought leader\, but it doesnt have to be time consuming. We will show you how to keep on top of trends and build original content fast. \nBuild a Network – Build a digital network. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal network of fans and connect with them through groups. \nBuild Relationships – People buy from people they like. Use social media to build relationships and warm up leads through content and engagement. Who doesnt like a like? \nSearch Functionality – Sometimes all you need is a name. Find your ideal customer using advanced search on LinkedIn\, Twitter/X and Facebook. \nCold Outreach – Connect directly with contacts on DM to build personal relationships to develop new business.
URL:https://innoversity.org/event/social-selling-13/
LOCATION:Virtual
CATEGORIES:Sales
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/2A151178-2B01-4C9E-A4BD-16FF1BF112A9.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250131T090000
DTEND;TZID=UTC:20250131T163000
DTSTAMP:20260408T083423
CREATED:20240120T185301Z
LAST-MODIFIED:20240120T185301Z
UID:3104-1738314000-1738341000@innoversity.org
SUMMARY:Instagram Marketing Fundamentals
DESCRIPTION:Instagram Marketing Fundamentals\nInstagram is the second-most popular social media network after Facebook. Instagram is the finest venue for promoting commercial material because its visual nature sets it apart from other social media sites. It is the most well-liked visual-first social media site\, boasting 500 million daily Instagram Stories users and over a billion monthly active users. This well-liked course will show students how to develop a marketing strategy around the use of video\, photography\, and illustration content kinds\, as well as how to calculate the frequency of content distribution to effectively draw in the target audience. This workshop will help people and businesses identify their Instagram target demographic and develop a recognisable brand on the platform. \nFrom a marketing viewpoint\, Instagram is the perfect platform for sharing captivating stories that elicit an emotional response from your audience. Instagram is a great platform for engaging with your customers and followers and retaining their interest. Instagram Stories allows you to post “behind-the-scenes” videos to highlight the people and personalities behind your brand. It gives marketers and companies access to a sizable potential customer base and assists them in getting their content in front of the suitable audience members.  \nBusinesses can use Instagram to monitor on rivals by monitoring their behaviour and seeing how they engage with their community. Its the perfect chance to engage with the community while also offering a lot of insightful feedback. \nThe techniques demonstrated on this course will allow you to effectively use Instagram as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Instagram will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Instagram to achieve marketing goals.  \nThis course is updated on a weekly to keep up to date with the lastest feature releases.  \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.  \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications.  \nWho is it for?  \nNew to marketing on Instagram? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \n¥	Self-employed business owners\n¥	Business owners /entrepreneurs\n¥	Social Media Managers\n¥	Marketing executives and managers\n¥	Social Media Executive\n¥	Bloggers\, Influencers\, Public Figures\n¥	Social Media Contributors\n¥	Online marketers and marketing reps\n¥	Advertising Managers \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community	 – Customer loyalty drives sales. Connect with visual communities on Instagram. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Instagram. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Meta Business Suite and third party applications\nContent Types	Weve got you covered. \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \neCommerce – Instagram shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Instagram store. \nSocial Outreach – Connect directly with new customers on DMs to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/instagram-marketing-fundamentals-8/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/20352F82-D437-4107-8191-03EEBB40FC95.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250124T090000
DTEND;TZID=UTC:20250124T163000
DTSTAMP:20260408T083423
CREATED:20240120T185203Z
LAST-MODIFIED:20240120T185203Z
UID:3085-1737709200-1737736200@innoversity.org
SUMMARY:Facebook Marketing Fundamentals
DESCRIPTION:Facebook Marketing Fundamentals\nFacebook is the worlds most popular social network. It is the place people go to keep up do date with friends and family. Users can create live videos\, join interest groups\, make an event plan\, instant message friends\, ask for recommendations and buy or sell items.  \nFacebook has the broadest appeal of all the social networking platforms. Facebook doesnt cater to specific demographics. This has resulted in 2.91 billion users.  \nFacebook has the most sophisticated ads management platform. With huge amounts of facebook users\, you can create custom audiences for PPC campaigns. Targeting customs are highly customisable so that you can reach target audiences based on age\, location\, hobbies\, and interests. Facebook Ads also offers flexibility in the types and formats of ads which can be made.  \nThe techniques demonstrated on this course will allow you to effectively use facebook as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of facebook will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise facebook to achieve marketing goals.  \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.  \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications.  \nWho is it for?  \nNew to marketing on Facebook? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach.\n¥	Self employed business owners\n¥	Business owners /entrepreneurs\n¥	Social Media Managers\n¥	Marketing executives and managers\n¥	Social Media Executive\n¥	Bloggers\, Influencers\, Public Figures\n¥	Social media contributors\n¥	Online marketers and marketing reps\n¥	Advertising managers \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community	 – Customer loyalty drives sales. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.  \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Facebook and third party applications\nContent Types	– Text\, photo\, video\, link\, carousel\, polls\, lives\, stories. Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \nEcommerce – Facebook shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Facebook store.  \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/facebook-marketing-fundamentals-8/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/B8332122-7784-490D-B10D-E7DEEAE76CFA.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250113T090000
DTEND;TZID=UTC:20250117T163000
DTSTAMP:20260408T083423
CREATED:20240120T185430Z
LAST-MODIFIED:20240121T234822Z
UID:3133-1736758800-1737131400@innoversity.org
SUMMARY:Planning Marketing Campaigns
DESCRIPTION:Principles of Marketing\nMarketing is essential to business success. All organisations must create\, communicate\, deliver\, and exchange offerings which add value. This course is designed for beginners who are looking to gain an understanding of fundamental marketing concepts. \nUnderstanding fundamental marketing concepts is the first essential stage to develop a marketing plan for your organisation. \nInnoversitys online short course on marketings fundamentals\, Introduction to Marketing\, offers a thorough introduction to the topic. You will become familiar with the fundamental concepts of marketing and how to put them into practice over the course of ten weekly lessons. \nThis course explains the marketing function and how it adds value to organisations. It then follows through the process of developing a marketing strategy for an organisaiton. This course will enable you to understand core marketing principles and how they can be applied in the workplace. \nThis course includes key marketing models including BCG matrix\, segmentation targeting and positioning\, 5 Ps and the marketing mix. \nOur focused and engaging marketing training course explores how to create a competitive edge by utilising marketing tools and strategies and by adopting a customer-oriented approach. \nYou will get a deeper grasp of marketing concepts as well as the skills and information necessary to develop and implement an effective marketing strategy by the conclusion of this principles of marketing short course. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nLooking to develop a fundamental understanding of key marketing concepts? \nThis course is for you! \nAgenda \n1. Introduction to Marketing\n– Defining marketing and its role in business\n– Overview of key marketing concepts and principles\n– Understanding the marketing mix (4Ps) and its applications \n2. Understanding Consumer Behaviour\n– Exploring the psychology of consumer decision-making\n– Analyzing factors influencing consumer choices\n– Applying consumer behavior insights to marketing strategies \n3. Market Research and Analysis\n– Importance of market research in decision-making\n– Conducting effective market research\n– Analyzing market trends and competitor landscape \n4. Segmentation\, Targeting\, and Positioning (STP)\n– Strategies for segmenting markets based on demographics\, psychographics\, and behaviour\n– Identifying target markets and positioning brands effectively\n– Crafting unique value propositions for competitive advantage \n5. Product Development and Branding\n– Product life cycle and its implication\n– Building and managing strong brand\n– Strategies for successful product development and innovation \n6. Pricing Strategies\n– Pricing models and approaches\n– Factors influencing pricing decision\n– Implementing effective pricing strategies for market success \n7. Distribution Channels and Logistics\n– Understanding the importance of distribution in marketing\n– Evaluating different distribution channel\n– Managing logistics for efficient product delivery \n8. Integrated Marketing Communications (IMC)\n– Coordinating various communication channels for a unified brand message\n– Utilizing advertising\, public relations\, and promotions effectively\n– Crafting compelling and consistent marketing communications \n9. Digital Marketing and Social Media\n– Navigating the digital landscape in marketing\n– Leveraging social media for brand visibility and engagement\n– Integrating online and offline marketing strategies \n10. Ethical and Social Responsibilities in Marketing\n– Examining ethical considerations in marketing practice\n– Assessing the impact of marketing on society and the environment\n– Implementing socially responsible marketing initiatives
URL:https://innoversity.org/event/planning-marketing-campaigns-6/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/21.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250106T090000
DTEND;TZID=UTC:20250108T163000
DTSTAMP:20260408T083423
CREATED:20240120T190133Z
LAST-MODIFIED:20240120T190133Z
UID:3275-1736154000-1736353800@innoversity.org
SUMMARY:Social Selling
DESCRIPTION:Social Selling\nThe top 5% of sales professionals use social media to sell. \nTraditional sales methods\, such as cold calling and emails\, are no longer as productive or practical because todays consumers are increasingly resistant to them. Instead\, they are using online resources like LinkedIn to study goods\, services\, businesses\, and even individuals before they contact or make a purchase.  \nThere is more to social media than finding names to call. In order to take advantage of the opportunities social media networks like LinkedIn give\, successful salespeople have quickly modified their strategy and adopted social selling strategies. In order to stay ahead of the competition\, they have devised techniques that enable them to forge favourable connections with potential clients as well as positively affect them.  \nInnoversity addresses the significance of mastering social selling and gives you the knowledge\, tools\, and strategies required to efficiently network\, target\, and engage with potential customers on social media. After completing this course\, you will feel assured and have a polished social selling strategy that you can use right immediately for quick results. \nDo you have a social media presence that is active but are confused how to convert followers\, admirers\, and connections into paying customers? The skills\, knowledge\, and processes you need to direct your social media audience through your sales funnel and persuade them to buy are provided in this interactive one-day course.  \nWell demonstrate for you how to choose the most qualified leads and provide the material required to forge successful connections. Additionally\, well show you how to leverage social selling to turn current clients into champions for your brand who will promote you to others. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.  \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications.  \nWho is it for?  \nThis training course is intended for B2B and B2C sales professionals who are looking to make the most out of selling on social media.\n¥	Sales Representative\n¥	Account Manager\n¥	Client Executive\n¥	Customer Relationship Manager\n¥	Sales Manager\n¥	Sales Enablement \nAgenda\nOptimise Your Profile	– Make a great first impression. Your profile give you a personality. Build your profile to create a presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuild a Personal Brand – Build your authenticity by becoming a thought leader. Learn how to create and implement a personal brand to stand out from the crowd. \nSocial Listening – Understand your audience. Identify what they are interested in. Keep on top of trends to keep Relevant and build reach. Keep one eye on the competition.  \nContent Planning – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained. \nContent Creation – Spending hours on content creation? Content builds your authenticity as a thought leader\, but it doesnt have to be time consuming. We will show you how to keep on top of trends and build original content fast. \nBuild a Network – Build a digital network. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal network of fans and connect with them through groups. \nBuild Relationships – People buy from people they like. Use social media to build relationships and warm up leads through content and engagement.  Who doesnt like a like?  \nSearch Functionality – Sometimes all you need is a name. Find your ideal customer using advanced search on LinkedIn\, Twitter/X and Facebook.  \nCold Outreach	– Connect directly with contacts on DM to build personal relationships to develop new business.
URL:https://innoversity.org/event/social-selling-12/
LOCATION:Virtual
CATEGORIES:Sales
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/2A151178-2B01-4C9E-A4BD-16FF1BF112A9.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241227T090000
DTEND;TZID=UTC:20241227T163000
DTSTAMP:20260408T083423
CREATED:20240120T185333Z
LAST-MODIFIED:20240122T112829Z
UID:3115-1735290000-1735317000@innoversity.org
SUMMARY:LinkedIn Marketing Fundamentals
DESCRIPTION:LinkedIn Marketing\nLooking to increase business to business sales? \nThe techniques demonstrated on this course will allow you to effectively use Linkedin as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. \nThe effective use of Linkedin will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. \nLinkedin Groups connect professionals with common interests. Discover groups which match with your target customer. Learn how to join\, build a relationship and engage with group members to digitally network. \nLinkedin Events enables online meetups\, workshops\, seminars\, conferences and networking events. Linkedin events are used to grow business\, network and learn new skills. Event attendees can be followed up by sales post event. Learn how to create\, promote and manage linkedin events to promote your organisation. \nThere is a shortage of skilled social media managers who can utilise Linkedin to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the latest feature releases\nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Linkedin? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. LinkedIn is the #1 b2b networking website. Learn how to build a loyal network of valuable connections. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Linkedin. Develop your ability to keep connections interested and entertained while building your authenticity. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Linkedin and third party applications\nContent Types – Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with LinkedIn ads manager. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/linkedin-marketing-fundamentals-7/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/9EB02A79-EA64-4A61-B326-1664A1BA9FAD.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241216T090000
DTEND;TZID=UTC:20241218T163000
DTSTAMP:20260408T083423
CREATED:20240120T185231Z
LAST-MODIFIED:20240122T012113Z
UID:3094-1734339600-1734539400@innoversity.org
SUMMARY:Influencer Marketing
DESCRIPTION:Influencer Marketing \nInfluencer marketing is one of the most successful strategies used by brands to increase brand recognition and client base. Influencers may generate excitement\, curiosity\, and purchasing power among their social media following by utilising the power of third-party endorsement and turn their followers into your clients. It comes as no surprise that this type of word-of-mouth advertising is causing a stir in the world of public relations and more general marketing tactics. \nThe legal requirements and obligations of each party\, the advantages of working with influencers\, and best practice for managing their content across the range of social media platforms\, including Twitter\, Instagram\, Facebook\, LinkedIn\, and YouTube\, will all be covered in this course as we look at best practises for social media influencer marketing. \nIt will cover how different industries utilise influencers to effectively market their brands as well as how to make the most of each platform to match it with your companys goals. \nCustomers are turning to other sources for ideas and guidance on where to purchase goods and services as advertisements and conventional marketing strategies lose favour. Influencer marketing has the power of third party endorsement\, unlike traditional advertising\, which is sometimes filled with questionable statistics and conflicting claims. It makes use of the psychological fallacy that it is a reliable source\, much like a friends advice. \nConsumers are deeply intertwined with individuals they like on social media in a world where we are more digitally literate than ever and have access to our heroes lives like never before through social media. Consumers are more engaged with influencers than ever before and place a lot more trust in them than in brands\, whether its reading about their everyday lives on Instagram Stories or following their political opinions on Twitter. \nThe psychology of influence has also evolved recently. Because consumers identify with influencers in more ways than they do with brands\, they are more inclined to believe what they hear from them than they are from brands. \nInfluencer marketing may help your brand\, regardless of your sector. Many people are turned off by the phrase because they believe it to be only applicable to high-profile celebrities who spend hundreds of thousands of pounds to collaborate with. \nWe will give you the resources to find influencers that are appropriate for your company so you can get the most of your money\, no matter how little. From there\, you can proceed to develop a solid partnership that will not only give you amazing online material that sparks discussion but also give your business a previously untapped platform to address your target audience directly. \nWe will guarantee excellent content\, enduring relationships\, as well as insight into best practises for what to do when things dont go as planned and\, if necessary\, legal advice. Although we never anticipate things to go wrong\, its always wise to plan for the worst-case scenario so that you are certain that you can handle any issue when you use an influencer approach. We have the resources to help you with that. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nThis Influencer Marketing course is designed for individuals and professionals seeking to harness the power of influencer collaborations to elevate their brand or business. Whether you are an entrepreneur\, marketer\, social media manager\, or aspiring influencer\, this course caters to a diverse audience eager to unlock the secrets of successful influencer marketing strategies. \nBusiness Owners & Entrepreneurs: Learn how to strategically leverage influencers to enhance brand visibility\, build credibility\, and drive business growth. \nMarketers & Social Media Managers: Acquire the skills to plan and execute effective influencer marketing campaigns\, optimizing brand partnerships for maximum impact. \nAspiring Influencers: Understand the intricacies of building a personal brand\, attracting collaborations\, and creating engaging content that resonates with your audience and potential partners. \nMarketing Professionals: Stay ahead in the ever-evolving digital landscape by incorporating influencer marketing into your overall strategy\, connecting with audiences authentically. \nNo matter your background\, if youre eager to harness the influence of social media personalities to achieve your marketing goals\, this course is your gateway to mastering the art and science of influencer marketing. \nAgenda\nInfluencer Marketing – Discover the influence of an influencer. Learn what an influencer marketing campaign is\, the different types of influencers\, and what influencers can do youre your brand. \nPlanning Influencer Marketing Campaign Ð Design an influencer campaign to meet your marketing objectives. Understand the campaign types and the services influencer offer. Learn key factors which boost the effectiveness of an influencer campaign. Create a campaign plan to maximise success. \nPitching to Influencers Ð Discover how to find and recruit influencers via agencies\, networks and directly. Find influencers in your niche. \nAgreements and Contracts Ð Understand the process of reaching an agreement for influencer services. Understand how to negotiate a contract. Get familiar with key terms and conditions of influencer agreements. \nMeasuring Success – Measure and analyse the results of your influencer marketing campaign to evaluate the value of your campaign. Use reports to understand the effectiveness of influence and continually improve your campaigns.
URL:https://innoversity.org/event/influencer-marketing-5/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/D7EF1723-742D-4776-9154-8C58B7BC40BB.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241213T090000
DTEND;TZID=UTC:20241213T163000
DTSTAMP:20260408T083423
CREATED:20240120T185300Z
LAST-MODIFIED:20240122T012138Z
UID:3103-1734080400-1734107400@innoversity.org
SUMMARY:Instagram Marketing Fundamentals
DESCRIPTION:Instagram Marketing Fundamentals\nInstagram is the second-most popular social media network after Facebook. Instagram is the finest venue for promoting commercial material because its visual nature sets it apart from other social media sites. It is the most well-liked visual-first social media site\, boasting 500 million daily Instagram Stories users and over a billion monthly active users. This well-liked course will show students how to develop a marketing strategy around the use of video\, photography\, and illustration content kinds\, as well as how to calculate the frequency of content distribution to effectively draw in the target audience. This workshop will help people and businesses identify their Instagram target demographic and develop a recognisable brand on the platform. \nFrom a marketing viewpoint\, Instagram is the perfect platform for sharing captivating stories that elicit an emotional response from your audience. Instagram is a great platform for engaging with your customers and followers and retaining their interest. Instagram Stories allows you to post “behind-the-scenes” videos to highlight the people and personalities behind your brand. It gives marketers and companies access to a sizable potential customer base and assists them in getting their content in front of the suitable audience members. \nBusinesses can use Instagram to monitor on rivals by monitoring their behaviour and seeing how they engage with their community. Its the perfect chance to engage with the community while also offering a lot of insightful feedback. \nThe techniques demonstrated on this course will allow you to effectively use Instagram as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Instagram will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Instagram to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the lastest feature releases. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Instagram? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Connect with visual communities on Instagram. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Instagram. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Meta Business Suite and third party applications\nContent Types Weve got you covered. \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \neCommerce – Instagram shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Instagram store. \nSocial Outreach – Connect directly with new customers on DMs to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/instagram-marketing-fundamentals-7/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/20352F82-D437-4107-8191-03EEBB40FC95.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241209T090000
DTEND;TZID=UTC:20241213T163000
DTSTAMP:20260408T083423
CREATED:20240120T185446Z
LAST-MODIFIED:20240122T155502Z
UID:3139-1733734800-1734107400@innoversity.org
SUMMARY:Social Media Marketing
DESCRIPTION:Social Media Marketing\nBoost sales\, generate leads\, improve customer service and increase brand awareness using social media. Social media is the most powerful marketing tool used today. Connect with customers on a personal level using free tools. \nDigital marketers and sales professionals use social media to connect with customers and build relationships. Social media is used to connect\, entertain\, inform and engage with customers. \nThe techniques demonstrated in this course will allow you to effectively use social media as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of social media will allow you to maximise the use of free tools to achieve your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise social media platforms to achieve marketing goals. \nThis course is kept updated weekly to keep on top on new feature releases. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on social media? Looking to optimise your current strategy?\nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nPrinciples of Social Media Marketing \nCreating a presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. Optimise your hero section to gain interest and maximise engagement \nBuild a Community – Once you have the perfect profile\, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter to reach new customers and build loyalty \nContent Strategy – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Planning- Content drives loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.\nContent creation – Tweets\, Images\, Re-Tweets\, Video\, Spaces\, Communities. We have it all covered \nContent Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement. \nPaid Campaigns – Stop wasting money with inefficient ads. Get hands on with the campaign manager to action paid ads \nSocial Outreach and Engagement – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads. \nAnalytics – Optimising your use of the platform to deliver maximum return on investment.\nGain insight into what works and what doesnt. Drive smart decisions\, optimise your strategy and increase ROI \nAdvanced Features – Spaces\, Communities and Tips. Twitter is always updating with new functionality. Keep up to date.
URL:https://innoversity.org/event/social-media-marketing-5/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/66CBF818-EB84-4C5A-96E6-995DD25EBCF1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241209T090000
DTEND;TZID=UTC:20241211T163000
DTSTAMP:20260408T083423
CREATED:20240120T190131Z
LAST-MODIFIED:20240120T190131Z
UID:3274-1733734800-1733934600@innoversity.org
SUMMARY:Social Selling
DESCRIPTION:Social Selling\nThe top 5% of sales professionals use social media to sell. \nTraditional sales methods\, such as cold calling and emails\, are no longer as productive or practical because todays consumers are increasingly resistant to them. Instead\, they are using online resources like LinkedIn to study goods\, services\, businesses\, and even individuals before they contact or make a purchase.  \nThere is more to social media than finding names to call. In order to take advantage of the opportunities social media networks like LinkedIn give\, successful salespeople have quickly modified their strategy and adopted social selling strategies. In order to stay ahead of the competition\, they have devised techniques that enable them to forge favourable connections with potential clients as well as positively affect them.  \nInnoversity addresses the significance of mastering social selling and gives you the knowledge\, tools\, and strategies required to efficiently network\, target\, and engage with potential customers on social media. After completing this course\, you will feel assured and have a polished social selling strategy that you can use right immediately for quick results. \nDo you have a social media presence that is active but are confused how to convert followers\, admirers\, and connections into paying customers? The skills\, knowledge\, and processes you need to direct your social media audience through your sales funnel and persuade them to buy are provided in this interactive one-day course.  \nWell demonstrate for you how to choose the most qualified leads and provide the material required to forge successful connections. Additionally\, well show you how to leverage social selling to turn current clients into champions for your brand who will promote you to others. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.  \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications.  \nWho is it for?  \nThis training course is intended for B2B and B2C sales professionals who are looking to make the most out of selling on social media.\n¥	Sales Representative\n¥	Account Manager\n¥	Client Executive\n¥	Customer Relationship Manager\n¥	Sales Manager\n¥	Sales Enablement \nAgenda\nOptimise Your Profile	– Make a great first impression. Your profile give you a personality. Build your profile to create a presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuild a Personal Brand – Build your authenticity by becoming a thought leader. Learn how to create and implement a personal brand to stand out from the crowd. \nSocial Listening – Understand your audience. Identify what they are interested in. Keep on top of trends to keep Relevant and build reach. Keep one eye on the competition.  \nContent Planning – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained. \nContent Creation – Spending hours on content creation? Content builds your authenticity as a thought leader\, but it doesnt have to be time consuming. We will show you how to keep on top of trends and build original content fast. \nBuild a Network – Build a digital network. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal network of fans and connect with them through groups. \nBuild Relationships – People buy from people they like. Use social media to build relationships and warm up leads through content and engagement.  Who doesnt like a like?  \nSearch Functionality – Sometimes all you need is a name. Find your ideal customer using advanced search on LinkedIn\, Twitter/X and Facebook.  \nCold Outreach	– Connect directly with contacts on DM to build personal relationships to develop new business.
URL:https://innoversity.org/event/social-selling-11/
LOCATION:Virtual
CATEGORIES:Sales
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/2A151178-2B01-4C9E-A4BD-16FF1BF112A9.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241206T090000
DTEND;TZID=UTC:20241206T163000
DTSTAMP:20260408T083423
CREATED:20240120T185201Z
LAST-MODIFIED:20240122T012041Z
UID:3084-1733475600-1733502600@innoversity.org
SUMMARY:Facebook Marketing Fundamentals
DESCRIPTION:Facebook Marketing Fundamentals\nFacebook is the worlds most popular social network. It is the place people go to keep up do date with friends and family. Users can create live videos\, join interest groups\, make an event plan\, instant message friends\, ask for recommendations and buy or sell items. \nFacebook has the broadest appeal of all the social networking platforms. Facebook doesnt cater to specific demographics. This has resulted in 2.91 billion users. \nFacebook has the most sophisticated ads management platform. With huge amounts of facebook users\, you can create custom audiences for PPC campaigns. Targeting customs are highly customisable so that you can reach target audiences based on age\, location\, hobbies\, and interests. Facebook Ads also offers flexibility in the types and formats of ads which can be made. \nThe techniques demonstrated on this course will allow you to effectively use facebook as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of facebook will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise facebook to achieve marketing goals. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Facebook? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Facebook and third party applications\nContent Types – Text\, photo\, video\, link\, carousel\, polls\, lives\, stories. Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \nEcommerce – Facebook shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Facebook store. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/facebook-marketing-fundamentals-7/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/B8332122-7784-490D-B10D-E7DEEAE76CFA.jpg
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