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DTEND;TZID=UTC:20250905T090000
DTSTAMP:20260408T083831
CREATED:20240120T185530Z
LAST-MODIFIED:20240121T180412Z
UID:3153-1757062800-1757062800@innoversity.org
SUMMARY:TikTok Marketing
DESCRIPTION:TikTok Marketing Fundamentals \nWelcome to the “TikTok Marketing” course\, your gateway to unleashing the power of one of the fastest-growing and influential social media platforms in the digital landscape. In this dynamic course\, we will embark on a journey to explore and master the art of TikTok marketing\, a platform that has redefined the way businesses engage with audiences and promote their brands. \nAs TikTok continues to revolutionize the social media landscape\, understanding its unique dynamics and harnessing its creative potential is essential for any marketer\, entrepreneur\, or business owner. This course is crafted to equip you with the skills and insights needed to navigate TikToks vibrant community\, create compelling content\, and implement effective marketing strategies that resonate with the platforms diverse and engaged audience. \nWhether you are a seasoned marketer looking to expand your digital toolkit or an entrepreneur eager to leverage TikToks reach\, join us as we delve into the intricacies of TikTok marketing. From content creation and optimization to understanding algorithms\, analytics\, and running effective ad campaigns\, this course is designed to empower you with the knowledge and skills to thrive in the ever-evolving landscape of TikTok marketing. Welcome to a course that goes beyond the basics\, unlocking the full potential of TikTok to elevate your brand and captivate audiences in the digital era. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on TikTok? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \n1. Creating a Presence\n– Understand the significance of business profiles in giving your organization a distinct personality.\n– Optimize your hero section to captivate interest and maximize engagement.\n– Learn effective strategies to build a compelling online presence. \n2. Building a Community\n– Explore how customer loyalty fuels sales and how TikTok excels in connecting with customers on their interests.\n– Develop skills to build a loyal following and foster genuine connections with your audience. \n3. Algorithms to Boost Reach\n– Uncover the mysteries of TikTok algorithms to organically boost reach.\n– Discover techniques to maximize organic reach and reduce reliance on paid ads. \n4. Content Strategy\n– Learn how to plan marketing campaigns tailored for TikToks unique features.\n– Develop content that drives engagement\, captures attention\, and builds lasting loyalty. \n5. Content Scheduling\n– Master the art of scheduling content efficiently\, ensuring optimal visibility when your audience is online.\n– Explore tools and applications that streamline content scheduling for enhanced efficiency. \n6. Content Types Ð Short Videos and Reels\n– Dive into the specifics of creating short videos and reels that resonate with TikToks audience.\n– Gain insights into the content types that perform best on the platform. \n7. Paid Campaigns\n– Elevate your advertising game by learning how to run effective paid ad campaigns.\n– Utilize social listening and keyword research to plan and optimize your campaigns with TikTok Ads Manager. \n8. Social Outreach\n– Harness the power of direct messages to connect with new customers and build personalized relationships.\n– Explore strategies for effective social outreach to drive new business opportunities. \n9. Advanced Features\n– Explore advanced features on TikTok to enhance your business presence and engagement.\n– Stay ahead of the curve with a deep dive into features that can take your TikTok strategy to the next level. \n10. Analytics\n– Gain invaluable insights into your TikTok performance to make informed decisions.\n– Drive smart\, data-driven choices to increase return on investment (ROI) and refine your TikTok strategy for optimal results. \nJoin us for a comprehensive journey through the world of TikTok for business\, where you will not only create a strong presence but also master the strategies to connect\, engage\, and succeed in this dynamic digital landscape. Get ready to unlock the full potential of TikTok for your business success!
URL:https://innoversity.org/event/tiktok-marketing-12/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/04F226A4-AC28-497B-A636-01ABFAD40A71.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250829T090000
DTEND;TZID=UTC:20250829T163000
DTSTAMP:20260408T083831
CREATED:20240120T185348Z
LAST-MODIFIED:20240121T180504Z
UID:3120-1756458000-1756485000@innoversity.org
SUMMARY:LinkedIn Marketing Fundamentals
DESCRIPTION:LinkedIn Marketing\nLooking to increase business to business sales? \nThe techniques demonstrated on this course will allow you to effectively use Linkedin as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. \nThe effective use of Linkedin will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. \nLinkedin Groups connect professionals with common interests. Discover groups which match with your target customer. Learn how to join\, build a relationship and engage with group members to digitally network. \nLinkedin Events enables online meetups\, workshops\, seminars\, conferences and networking events. Linkedin events are used to grow business\, network and learn new skills. Event attendees can be followed up by sales post event. Learn how to create\, promote and manage linkedin events to promote your organisation. \nThere is a shortage of skilled social media managers who can utilise Linkedin to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the latest feature releases\nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Linkedin? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. LinkedIn is the #1 b2b networking website. Learn how to build a loyal network of valuable connections. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Linkedin. Develop your ability to keep connections interested and entertained while building your authenticity. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Linkedin and third party applications\nContent Types – Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with LinkedIn ads manager. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/linkedin-marketing-fundamentals-12/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/9EB02A79-EA64-4A61-B326-1664A1BA9FAD.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250822T090000
DTEND;TZID=UTC:20250822T163000
DTSTAMP:20260408T083831
CREATED:20240120T185603Z
LAST-MODIFIED:20240121T180604Z
UID:3165-1755853200-1755880200@innoversity.org
SUMMARY:Twitter/X Marketing Fundamentals
DESCRIPTION:Twitter/X Marketing Fundamentals\nNeed to boost sales? Need more leads? Need to improve customer service? Want to grow your online community? Want to align your brand with customer values? \nTwitter/X is a unique social media platform and its key differential is the focus on a real time content feed. This feature enables you to demonstrate your brand is fully up to date with current events. Twitter/Xs reach is massive with over 450 million active monthly users. Twitter/X emphasises short form text\, video and image communication. The platform offers organisations an excellent tool to communicate to key customer segments. \nThe techniques demonstrated on this course will allow you to effectively use Twitter/X as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Twitter/X will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Twitter/X to achieve marketing goals. \nThis course is updated weekly to keep up to date with new feature releases. This includes: Twitter/X spaces\, Twitter/X blue\, tips and communities. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \n  \nWho is it for? \nNew to marketing on Twitter/X? This course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. \nOptimise your hero section to gain interest and maximise engagement\nBuilding a Community Once you have the perfect profile\, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter/X to reach new customers and build loyalty \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the Twitter/X algorithms to boost reach organically. Save £££ on paid ads. \nContent Strategy – Content drives loyalty\nPlan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.\nContent Types Tweets\, Images\, Re-Tweets\, Video\, Spaces\, Communities. We have it all covered \nPaid Campaigns – Stop wasting money with inefficient ads. Get hands on with campaign manager to action paid ads \nSocial Outreach – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads. \nAdvanced Features – Spaces\, Communities and Tips. Twitter/X is always updating with new functionality. Keep up to date. \nAnalytics – Optimising your use of the platform to deliver maximum return on investment. \nGain insight into what works and what doesnt. Drive smart decisions\, optimise your strategy and increase ROI
URL:https://innoversity.org/event/twitter-x-marketing-fundamentals-12/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/7A816CC4-8616-4553-A483-AE51549665F6.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250815T090000
DTEND;TZID=UTC:20250815T163000
DTSTAMP:20260408T083831
CREATED:20240120T185315Z
LAST-MODIFIED:20240121T180831Z
UID:3108-1755248400-1755275400@innoversity.org
SUMMARY:Instagram Marketing Fundamentals
DESCRIPTION:Instagram Marketing Fundamentals\nInstagram is the second-most popular social media network after Facebook. Instagram is the finest venue for promoting commercial material because its visual nature sets it apart from other social media sites. It is the most well-liked visual-first social media site\, boasting 500 million daily Instagram Stories users and over a billion monthly active users. This well-liked course will show students how to develop a marketing strategy around the use of video\, photography\, and illustration content kinds\, as well as how to calculate the frequency of content distribution to effectively draw in the target audience. This workshop will help people and businesses identify their Instagram target demographic and develop a recognisable brand on the platform. \nFrom a marketing viewpoint\, Instagram is the perfect platform for sharing captivating stories that elicit an emotional response from your audience. Instagram is a great platform for engaging with your customers and followers and retaining their interest. Instagram Stories allows you to post “behind-the-scenes” videos to highlight the people and personalities behind your brand. It gives marketers and companies access to a sizable potential customer base and assists them in getting their content in front of the suitable audience members. \nBusinesses can use Instagram to monitor on rivals by monitoring their behaviour and seeing how they engage with their community. Its the perfect chance to engage with the community while also offering a lot of insightful feedback. \nThe techniques demonstrated on this course will allow you to effectively use Instagram as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Instagram will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Instagram to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the lastest feature releases. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Instagram? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Connect with visual communities on Instagram. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Instagram. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Meta Business Suite and third party applications\nContent Types Weve got you covered. \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \neCommerce – Instagram shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Instagram store. \nSocial Outreach – Connect directly with new customers on DMs to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/instagram-marketing-fundamentals-12/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/20352F82-D437-4107-8191-03EEBB40FC95.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250808T090000
DTEND;TZID=UTC:20250808T163000
DTSTAMP:20260408T083831
CREATED:20240120T185216Z
LAST-MODIFIED:20240121T180852Z
UID:3089-1754643600-1754670600@innoversity.org
SUMMARY:Facebook Marketing Fundamentals
DESCRIPTION:Facebook Marketing Fundamentals\nFacebook is the worlds most popular social network. It is the place people go to keep up do date with friends and family. Users can create live videos\, join interest groups\, make an event plan\, instant message friends\, ask for recommendations and buy or sell items. \nFacebook has the broadest appeal of all the social networking platforms. Facebook doesnt cater to specific demographics. This has resulted in 2.91 billion users. \nFacebook has the most sophisticated ads management platform. With huge amounts of facebook users\, you can create custom audiences for PPC campaigns. Targeting customs are highly customisable so that you can reach target audiences based on age\, location\, hobbies\, and interests. Facebook Ads also offers flexibility in the types and formats of ads which can be made. \nThe techniques demonstrated on this course will allow you to effectively use facebook as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of facebook will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise facebook to achieve marketing goals. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Facebook? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Facebook and third party applications\nContent Types – Text\, photo\, video\, link\, carousel\, polls\, lives\, stories. Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \nEcommerce – Facebook shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Facebook store. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/facebook-marketing-fundamentals-12/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/B8332122-7784-490D-B10D-E7DEEAE76CFA.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250718T090000
DTEND;TZID=UTC:20250718T090000
DTSTAMP:20260408T083831
CREATED:20240120T185528Z
LAST-MODIFIED:20240121T180916Z
UID:3152-1752829200-1752829200@innoversity.org
SUMMARY:TikTok Marketing
DESCRIPTION:TikTok Marketing Fundamentals \nWelcome to the “TikTok Marketing” course\, your gateway to unleashing the power of one of the fastest-growing and influential social media platforms in the digital landscape. In this dynamic course\, we will embark on a journey to explore and master the art of TikTok marketing\, a platform that has redefined the way businesses engage with audiences and promote their brands. \nAs TikTok continues to revolutionize the social media landscape\, understanding its unique dynamics and harnessing its creative potential is essential for any marketer\, entrepreneur\, or business owner. This course is crafted to equip you with the skills and insights needed to navigate TikToks vibrant community\, create compelling content\, and implement effective marketing strategies that resonate with the platforms diverse and engaged audience. \nWhether you are a seasoned marketer looking to expand your digital toolkit or an entrepreneur eager to leverage TikToks reach\, join us as we delve into the intricacies of TikTok marketing. From content creation and optimization to understanding algorithms\, analytics\, and running effective ad campaigns\, this course is designed to empower you with the knowledge and skills to thrive in the ever-evolving landscape of TikTok marketing. Welcome to a course that goes beyond the basics\, unlocking the full potential of TikTok to elevate your brand and captivate audiences in the digital era. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on TikTok? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \n1. Creating a Presence\n– Understand the significance of business profiles in giving your organization a distinct personality.\n– Optimize your hero section to captivate interest and maximize engagement.\n– Learn effective strategies to build a compelling online presence. \n2. Building a Community\n– Explore how customer loyalty fuels sales and how TikTok excels in connecting with customers on their interests.\n– Develop skills to build a loyal following and foster genuine connections with your audience. \n3. Algorithms to Boost Reach\n– Uncover the mysteries of TikTok algorithms to organically boost reach.\n– Discover techniques to maximize organic reach and reduce reliance on paid ads. \n4. Content Strategy\n– Learn how to plan marketing campaigns tailored for TikToks unique features.\n– Develop content that drives engagement\, captures attention\, and builds lasting loyalty. \n5. Content Scheduling\n– Master the art of scheduling content efficiently\, ensuring optimal visibility when your audience is online.\n– Explore tools and applications that streamline content scheduling for enhanced efficiency. \n6. Content Types Ð Short Videos and Reels\n– Dive into the specifics of creating short videos and reels that resonate with TikToks audience.\n– Gain insights into the content types that perform best on the platform. \n7. Paid Campaigns\n– Elevate your advertising game by learning how to run effective paid ad campaigns.\n– Utilize social listening and keyword research to plan and optimize your campaigns with TikTok Ads Manager. \n8. Social Outreach\n– Harness the power of direct messages to connect with new customers and build personalized relationships.\n– Explore strategies for effective social outreach to drive new business opportunities. \n9. Advanced Features\n– Explore advanced features on TikTok to enhance your business presence and engagement.\n– Stay ahead of the curve with a deep dive into features that can take your TikTok strategy to the next level. \n10. Analytics\n– Gain invaluable insights into your TikTok performance to make informed decisions.\n– Drive smart\, data-driven choices to increase return on investment (ROI) and refine your TikTok strategy for optimal results. \nJoin us for a comprehensive journey through the world of TikTok for business\, where you will not only create a strong presence but also master the strategies to connect\, engage\, and succeed in this dynamic digital landscape. Get ready to unlock the full potential of TikTok for your business success!
URL:https://innoversity.org/event/tiktok-marketing-11/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/04F226A4-AC28-497B-A636-01ABFAD40A71.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250711T090000
DTEND;TZID=UTC:20250711T163000
DTSTAMP:20260408T083831
CREATED:20240120T185346Z
LAST-MODIFIED:20240121T181001Z
UID:3119-1752224400-1752251400@innoversity.org
SUMMARY:LinkedIn Marketing Fundamentals
DESCRIPTION:LinkedIn Marketing\nLooking to increase business to business sales? \nThe techniques demonstrated on this course will allow you to effectively use Linkedin as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. \nThe effective use of Linkedin will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. \nLinkedin Groups connect professionals with common interests. Discover groups which match with your target customer. Learn how to join\, build a relationship and engage with group members to digitally network. \nLinkedin Events enables online meetups\, workshops\, seminars\, conferences and networking events. Linkedin events are used to grow business\, network and learn new skills. Event attendees can be followed up by sales post event. Learn how to create\, promote and manage linkedin events to promote your organisation. \nThere is a shortage of skilled social media managers who can utilise Linkedin to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the latest feature releases\nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Linkedin? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. LinkedIn is the #1 b2b networking website. Learn how to build a loyal network of valuable connections. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Linkedin. Develop your ability to keep connections interested and entertained while building your authenticity. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Linkedin and third party applications\nContent Types – Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with LinkedIn ads manager. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/linkedin-marketing-fundamentals-11/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/9EB02A79-EA64-4A61-B326-1664A1BA9FAD.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250704T090000
DTEND;TZID=UTC:20250704T163000
DTSTAMP:20260408T083832
CREATED:20240120T185601Z
LAST-MODIFIED:20240121T181033Z
UID:3164-1751619600-1751646600@innoversity.org
SUMMARY:Twitter/X Marketing Fundamentals
DESCRIPTION:Twitter/X Marketing Fundamentals\nNeed to boost sales? Need more leads? Need to improve customer service? Want to grow your online community? Want to align your brand with customer values? \nTwitter/X is a unique social media platform and its key differential is the focus on a real time content feed. This feature enables you to demonstrate your brand is fully up to date with current events. Twitter/Xs reach is massive with over 450 million active monthly users. Twitter/X emphasises short form text\, video and image communication. The platform offers organisations an excellent tool to communicate to key customer segments. \nThe techniques demonstrated on this course will allow you to effectively use Twitter/X as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Twitter/X will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Twitter/X to achieve marketing goals. \nThis course is updated weekly to keep up to date with new feature releases. This includes: Twitter/X spaces\, Twitter/X blue\, tips and communities. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Twitter/X? This course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. \nOptimise your hero section to gain interest and maximise engagement\nBuilding a Community Once you have the perfect profile\, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter/X to reach new customers and build loyalty \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the Twitter/X algorithms to boost reach organically. Save £££ on paid ads. \nContent Strategy – Content drives loyalty\nPlan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.\nContent Types Tweets\, Images\, Re-Tweets\, Video\, Spaces\, Communities. We have it all covered \nPaid Campaigns – Stop wasting money with inefficient ads. Get hands on with campaign manager to action paid ads \nSocial Outreach – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads. \nAdvanced Features – Spaces\, Communities and Tips. Twitter/X is always updating with new functionality. Keep up to date. \nAnalytics – Optimising your use of the platform to deliver maximum return on investment. \nGain insight into what works and what doesnt. Drive smart decisions\, optimise your strategy and increase ROI
URL:https://innoversity.org/event/twitter-x-marketing-fundamentals-11/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/7A816CC4-8616-4553-A483-AE51549665F6.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250627T090000
DTEND;TZID=UTC:20250627T163000
DTSTAMP:20260408T083832
CREATED:20240120T185313Z
LAST-MODIFIED:20240121T181111Z
UID:3107-1751014800-1751041800@innoversity.org
SUMMARY:Instagram Marketing Fundamentals
DESCRIPTION:Instagram Marketing Fundamentals\nInstagram is the second-most popular social media network after Facebook. Instagram is the finest venue for promoting commercial material because its visual nature sets it apart from other social media sites. It is the most well-liked visual-first social media site\, boasting 500 million daily Instagram Stories users and over a billion monthly active users. This well-liked course will show students how to develop a marketing strategy around the use of video\, photography\, and illustration content kinds\, as well as how to calculate the frequency of content distribution to effectively draw in the target audience. This workshop will help people and businesses identify their Instagram target demographic and develop a recognisable brand on the platform. \nFrom a marketing viewpoint\, Instagram is the perfect platform for sharing captivating stories that elicit an emotional response from your audience. Instagram is a great platform for engaging with your customers and followers and retaining their interest. Instagram Stories allows you to post “behind-the-scenes” videos to highlight the people and personalities behind your brand. It gives marketers and companies access to a sizable potential customer base and assists them in getting their content in front of the suitable audience members. \nBusinesses can use Instagram to monitor on rivals by monitoring their behaviour and seeing how they engage with their community. Its the perfect chance to engage with the community while also offering a lot of insightful feedback. \nThe techniques demonstrated on this course will allow you to effectively use Instagram as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Instagram will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Instagram to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the lastest feature releases. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Instagram? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Connect with visual communities on Instagram. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Instagram. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Meta Business Suite and third party applications\nContent Types Weve got you covered. \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \neCommerce – Instagram shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Instagram store. \nSocial Outreach – Connect directly with new customers on DMs to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/instagram-marketing-fundamentals-11/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/20352F82-D437-4107-8191-03EEBB40FC95.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250620T090000
DTEND;TZID=UTC:20250620T163000
DTSTAMP:20260408T083832
CREATED:20240120T185215Z
LAST-MODIFIED:20240121T181128Z
UID:3088-1750410000-1750437000@innoversity.org
SUMMARY:Facebook Marketing Fundamentals
DESCRIPTION:Facebook Marketing Fundamentals\nFacebook is the worlds most popular social network. It is the place people go to keep up do date with friends and family. Users can create live videos\, join interest groups\, make an event plan\, instant message friends\, ask for recommendations and buy or sell items. \nFacebook has the broadest appeal of all the social networking platforms. Facebook doesnt cater to specific demographics. This has resulted in 2.91 billion users. \nFacebook has the most sophisticated ads management platform. With huge amounts of facebook users\, you can create custom audiences for PPC campaigns. Targeting customs are highly customisable so that you can reach target audiences based on age\, location\, hobbies\, and interests. Facebook Ads also offers flexibility in the types and formats of ads which can be made. \nThe techniques demonstrated on this course will allow you to effectively use facebook as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of facebook will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise facebook to achieve marketing goals. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Facebook? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Facebook and third party applications\nContent Types – Text\, photo\, video\, link\, carousel\, polls\, lives\, stories. Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \nEcommerce – Facebook shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Facebook store. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/facebook-marketing-fundamentals-11/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/B8332122-7784-490D-B10D-E7DEEAE76CFA.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250530T090000
DTEND;TZID=UTC:20250530T090000
DTSTAMP:20260408T083832
CREATED:20240120T185527Z
LAST-MODIFIED:20240121T181145Z
UID:3151-1748595600-1748595600@innoversity.org
SUMMARY:TikTok Marketing
DESCRIPTION:TikTok Marketing Fundamentals \nWelcome to the “TikTok Marketing” course\, your gateway to unleashing the power of one of the fastest-growing and influential social media platforms in the digital landscape. In this dynamic course\, we will embark on a journey to explore and master the art of TikTok marketing\, a platform that has redefined the way businesses engage with audiences and promote their brands. \nAs TikTok continues to revolutionize the social media landscape\, understanding its unique dynamics and harnessing its creative potential is essential for any marketer\, entrepreneur\, or business owner. This course is crafted to equip you with the skills and insights needed to navigate TikToks vibrant community\, create compelling content\, and implement effective marketing strategies that resonate with the platforms diverse and engaged audience. \nWhether you are a seasoned marketer looking to expand your digital toolkit or an entrepreneur eager to leverage TikToks reach\, join us as we delve into the intricacies of TikTok marketing. From content creation and optimization to understanding algorithms\, analytics\, and running effective ad campaigns\, this course is designed to empower you with the knowledge and skills to thrive in the ever-evolving landscape of TikTok marketing. Welcome to a course that goes beyond the basics\, unlocking the full potential of TikTok to elevate your brand and captivate audiences in the digital era. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on TikTok? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \n1. Creating a Presence\n– Understand the significance of business profiles in giving your organization a distinct personality.\n– Optimize your hero section to captivate interest and maximize engagement.\n– Learn effective strategies to build a compelling online presence. \n2. Building a Community\n– Explore how customer loyalty fuels sales and how TikTok excels in connecting with customers on their interests.\n– Develop skills to build a loyal following and foster genuine connections with your audience. \n3. Algorithms to Boost Reach\n– Uncover the mysteries of TikTok algorithms to organically boost reach.\n– Discover techniques to maximize organic reach and reduce reliance on paid ads. \n4. Content Strategy\n– Learn how to plan marketing campaigns tailored for TikToks unique features.\n– Develop content that drives engagement\, captures attention\, and builds lasting loyalty. \n5. Content Scheduling\n– Master the art of scheduling content efficiently\, ensuring optimal visibility when your audience is online.\n– Explore tools and applications that streamline content scheduling for enhanced efficiency. \n6. Content Types Ð Short Videos and Reels\n– Dive into the specifics of creating short videos and reels that resonate with TikToks audience.\n– Gain insights into the content types that perform best on the platform. \n7. Paid Campaigns\n– Elevate your advertising game by learning how to run effective paid ad campaigns.\n– Utilize social listening and keyword research to plan and optimize your campaigns with TikTok Ads Manager. \n8. Social Outreach\n– Harness the power of direct messages to connect with new customers and build personalized relationships.\n– Explore strategies for effective social outreach to drive new business opportunities. \n9. Advanced Features\n– Explore advanced features on TikTok to enhance your business presence and engagement.\n– Stay ahead of the curve with a deep dive into features that can take your TikTok strategy to the next level. \n10. Analytics\n– Gain invaluable insights into your TikTok performance to make informed decisions.\n– Drive smart\, data-driven choices to increase return on investment (ROI) and refine your TikTok strategy for optimal results. \nJoin us for a comprehensive journey through the world of TikTok for business\, where you will not only create a strong presence but also master the strategies to connect\, engage\, and succeed in this dynamic digital landscape. Get ready to unlock the full potential of TikTok for your business success!
URL:https://innoversity.org/event/tiktok-marketing-10/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/04F226A4-AC28-497B-A636-01ABFAD40A71.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250523T090000
DTEND;TZID=UTC:20250523T163000
DTSTAMP:20260408T083832
CREATED:20240120T185345Z
LAST-MODIFIED:20240121T181216Z
UID:3118-1747990800-1748017800@innoversity.org
SUMMARY:LinkedIn Marketing Fundamentals
DESCRIPTION:LinkedIn Marketing\nLooking to increase business to business sales? \nThe techniques demonstrated on this course will allow you to effectively use Linkedin as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. \nThe effective use of Linkedin will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. \nLinkedin Groups connect professionals with common interests. Discover groups which match with your target customer. Learn how to join\, build a relationship and engage with group members to digitally network. \nLinkedin Events enables online meetups\, workshops\, seminars\, conferences and networking events. Linkedin events are used to grow business\, network and learn new skills. Event attendees can be followed up by sales post event. Learn how to create\, promote and manage linkedin events to promote your organisation. \nThere is a shortage of skilled social media managers who can utilise Linkedin to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the latest feature releases\nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Linkedin? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. LinkedIn is the #1 b2b networking website. Learn how to build a loyal network of valuable connections. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Linkedin. Develop your ability to keep connections interested and entertained while building your authenticity. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Linkedin and third party applications\nContent Types – Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with LinkedIn ads manager. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/linkedin-marketing-fundamentals-10/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/9EB02A79-EA64-4A61-B326-1664A1BA9FAD.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250516T090000
DTEND;TZID=UTC:20250516T163000
DTSTAMP:20260408T083832
CREATED:20240120T185600Z
LAST-MODIFIED:20240121T181234Z
UID:3163-1747386000-1747413000@innoversity.org
SUMMARY:Twitter/X Marketing Fundamentals
DESCRIPTION:Twitter/X Marketing Fundamentals\nNeed to boost sales? Need more leads? Need to improve customer service? Want to grow your online community? Want to align your brand with customer values? \nTwitter/X is a unique social media platform and its key differential is the focus on a real time content feed. This feature enables you to demonstrate your brand is fully up to date with current events. Twitter/Xs reach is massive with over 450 million active monthly users. Twitter/X emphasises short form text\, video and image communication. The platform offers organisations an excellent tool to communicate to key customer segments. \nThe techniques demonstrated on this course will allow you to effectively use Twitter/X as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Twitter/X will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Twitter/X to achieve marketing goals. \nThis course is updated weekly to keep up to date with new feature releases. This includes: Twitter/X spaces\, Twitter/X blue\, tips and communities. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \n  \nWho is it for? \nNew to marketing on Twitter/X? This course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. \nOptimise your hero section to gain interest and maximise engagement\nBuilding a Community Once you have the perfect profile\, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter/X to reach new customers and build loyalty \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the Twitter/X algorithms to boost reach organically. Save £££ on paid ads. \nContent Strategy – Content drives loyalty\nPlan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.\nContent Types Tweets\, Images\, Re-Tweets\, Video\, Spaces\, Communities. We have it all covered \nPaid Campaigns – Stop wasting money with inefficient ads. Get hands on with campaign manager to action paid ads \nSocial Outreach – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads. \nAdvanced Features – Spaces\, Communities and Tips. Twitter/X is always updating with new functionality. Keep up to date. \nAnalytics – Optimising your use of the platform to deliver maximum return on investment. \nGain insight into what works and what doesnt. Drive smart decisions\, optimise your strategy and increase ROI
URL:https://innoversity.org/event/twitter-x-marketing-fundamentals-10/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/7A816CC4-8616-4553-A483-AE51549665F6.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250509T090000
DTEND;TZID=UTC:20250509T163000
DTSTAMP:20260408T083832
CREATED:20240120T185312Z
LAST-MODIFIED:20240121T181352Z
UID:3106-1746781200-1746808200@innoversity.org
SUMMARY:Instagram Marketing Fundamentals
DESCRIPTION:Instagram Marketing Fundamentals\nInstagram is the second-most popular social media network after Facebook. Instagram is the finest venue for promoting commercial material because its visual nature sets it apart from other social media sites. It is the most well-liked visual-first social media site\, boasting 500 million daily Instagram Stories users and over a billion monthly active users. This well-liked course will show students how to develop a marketing strategy around the use of video\, photography\, and illustration content kinds\, as well as how to calculate the frequency of content distribution to effectively draw in the target audience. This workshop will help people and businesses identify their Instagram target demographic and develop a recognisable brand on the platform. \nFrom a marketing viewpoint\, Instagram is the perfect platform for sharing captivating stories that elicit an emotional response from your audience. Instagram is a great platform for engaging with your customers and followers and retaining their interest. Instagram Stories allows you to post “behind-the-scenes” videos to highlight the people and personalities behind your brand. It gives marketers and companies access to a sizable potential customer base and assists them in getting their content in front of the suitable audience members. \nBusinesses can use Instagram to monitor on rivals by monitoring their behaviour and seeing how they engage with their community. Its the perfect chance to engage with the community while also offering a lot of insightful feedback. \nThe techniques demonstrated on this course will allow you to effectively use Instagram as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Instagram will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Instagram to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the lastest feature releases. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Instagram? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Connect with visual communities on Instagram. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Instagram. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Meta Business Suite and third party applications\nContent Types Weve got you covered. \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \neCommerce – Instagram shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Instagram store. \nSocial Outreach – Connect directly with new customers on DMs to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/instagram-marketing-fundamentals-10/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/20352F82-D437-4107-8191-03EEBB40FC95.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250502T090000
DTEND;TZID=UTC:20250502T163000
DTSTAMP:20260408T083832
CREATED:20240120T185213Z
LAST-MODIFIED:20240121T232140Z
UID:3087-1746176400-1746203400@innoversity.org
SUMMARY:Facebook Marketing Fundamentals
DESCRIPTION:Facebook Marketing Fundamentals\nFacebook is the worlds most popular social network. It is the place people go to keep up do date with friends and family. Users can create live videos\, join interest groups\, make an event plan\, instant message friends\, ask for recommendations and buy or sell items. \nFacebook has the broadest appeal of all the social networking platforms. Facebook doesnt cater to specific demographics. This has resulted in 2.91 billion users. \nFacebook has the most sophisticated ads management platform. With huge amounts of facebook users\, you can create custom audiences for PPC campaigns. Targeting customs are highly customisable so that you can reach target audiences based on age\, location\, hobbies\, and interests. Facebook Ads also offers flexibility in the types and formats of ads which can be made. \nThe techniques demonstrated on this course will allow you to effectively use facebook as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of facebook will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise facebook to achieve marketing goals. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Facebook? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Facebook and third party applications\nContent Types – Text\, photo\, video\, link\, carousel\, polls\, lives\, stories. Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \nEcommerce – Facebook shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Facebook store. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/facebook-marketing-fundamentals-10/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/B8332122-7784-490D-B10D-E7DEEAE76CFA.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250421T090000
DTEND;TZID=UTC:20250423T163000
DTSTAMP:20260408T083832
CREATED:20240120T185140Z
LAST-MODIFIED:20240121T232252Z
UID:3077-1745226000-1745425800@innoversity.org
SUMMARY:Email Marketing with Mailchimp
DESCRIPTION:Email Marketing Campaigns\nThis email marketing course will offer insights on the definition of email marketing\, how to set up an email marketing plan\, and how to effectively create\, test\, send\, and report emails. The user experience is discussed throughout the course\, along with the reasons why knowing your target is crucial for effective email marketing. Unsure about the most effective topic lines? You will learn which terms to avoid using in your email subject lines as well as other helpful advice from the free email marketing course. Additionally\, using Mailchimps services will give you practical learning experience. \nTo enter the enormous world of digital marketing\, are you prepared? Look nowhere else! All areas of digital marketing are covered in our professional courses in order for students to graduate as subject matter experts. \nOne of the best and most effective methods of web marketing is still email. It frequently serves as the cornerstone of an effective digital marketing plan since it is a promotion approach with a high conversion rate and a relatively cheap cost. \nRecent advancements in the industry have revealed the rise of email marketing solutions that make campaign administration and result interpretation much simpler and more successful. With the help of this course\, you will be introduced to or brought up to speed on the most recent methods for attracting customers and maintaining their loyalty once you have them. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nLooking to plan and execute effective email marking campaigns? \nThis course is for you! \nThis course is designed for a range of professionals including: \nAgenda \n1. Introduction to Email Marketing and Mailchimp\n– Overview of the role of email marketing in digital strategy\n– Introduction to Mailchimp as a powerful email marketing platform\n– Setting up a Mailchimp account and navigating the dashboard \n2. Building and Managing Email Lists\n– Best practices for collecting and segmenting email subscribers\n– Creating and organizing lists in Mailchimp\n– Understanding the importance of list hygiene and compliance \n3. Designing Compelling Email Campaigns\n– Exploring Mailchimps drag-and-drop editor for creating visually appealing emails\n– Customizing templates to match brand aesthetics\n– Incorporating compelling copy and visuals for higher engagement \n4. Crafting Effective Email Content\n– Understanding the anatomy of a successful email\n– Writing engaging subject lines and compelling body content\n– Optimizing emails for mobile responsiveness \n5. Automating Campaigns with Mailchimp\n– Introduction to automation workflows in Mailchimp\n– Setting up automated welcome series\, drip campaigns\, and follow-ups\n– Leveraging automation for targeted and personalized messaging \n6. A/B Testing for Optimization\n– Importance of A/B testing in email marketing\n– Setting up and interpreting A/B tests in Mailchimp\n– Iterative improvements based on test results \n7. Integrating Social Media with Email Marketing\n– Cross-channel strategies for seamless integration\n– Utilizing Mailchimps social media features for extended reach\n– Strategies for encouraging social sharing within emails \n8. Analytics and Reporting\n– Understanding Mailchimp analytics and reporting tools\n– Interpreting key metrics to measure campaign success\n– Making data-driven decisions for future campaigns \n9. Compliance and Best Practices\n– Navigating email marketing regulations and compliance\n– Ensuring GDPR and CAN-SPAM compliance with Mailchimp\n– Implementing best practices for ethical and effective email marketing \n10. Advanced Features and Tips\n– Exploring advanced features in Mailchimp\n– Tips and tricks for maximizing efficiency and effectiveness\n– Participant Q&A and troubleshooting session
URL:https://innoversity.org/event/email-marketing-with-mailchimp-7/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/Innoversity-Eventbrite-Cover.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250411T090000
DTEND;TZID=UTC:20250411T090000
DTSTAMP:20260408T083832
CREATED:20240120T185518Z
LAST-MODIFIED:20240121T232250Z
UID:3150-1744362000-1744362000@innoversity.org
SUMMARY:TikTok Marketing
DESCRIPTION:TikTok Marketing Fundamentals \nWelcome to the “TikTok Marketing” course\, your gateway to unleashing the power of one of the fastest-growing and influential social media platforms in the digital landscape. In this dynamic course\, we will embark on a journey to explore and master the art of TikTok marketing\, a platform that has redefined the way businesses engage with audiences and promote their brands. \nAs TikTok continues to revolutionize the social media landscape\, understanding its unique dynamics and harnessing its creative potential is essential for any marketer\, entrepreneur\, or business owner. This course is crafted to equip you with the skills and insights needed to navigate TikToks vibrant community\, create compelling content\, and implement effective marketing strategies that resonate with the platforms diverse and engaged audience. \nWhether you are a seasoned marketer looking to expand your digital toolkit or an entrepreneur eager to leverage TikToks reach\, join us as we delve into the intricacies of TikTok marketing. From content creation and optimization to understanding algorithms\, analytics\, and running effective ad campaigns\, this course is designed to empower you with the knowledge and skills to thrive in the ever-evolving landscape of TikTok marketing. Welcome to a course that goes beyond the basics\, unlocking the full potential of TikTok to elevate your brand and captivate audiences in the digital era. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on TikTok? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \n1. Creating a Presence\n– Understand the significance of business profiles in giving your organization a distinct personality.\n– Optimize your hero section to captivate interest and maximize engagement.\n– Learn effective strategies to build a compelling online presence. \n2. Building a Community\n– Explore how customer loyalty fuels sales and how TikTok excels in connecting with customers on their interests.\n– Develop skills to build a loyal following and foster genuine connections with your audience. \n3. Algorithms to Boost Reach\n– Uncover the mysteries of TikTok algorithms to organically boost reach.\n– Discover techniques to maximize organic reach and reduce reliance on paid ads. \n4. Content Strategy\n– Learn how to plan marketing campaigns tailored for TikToks unique features.\n– Develop content that drives engagement\, captures attention\, and builds lasting loyalty. \n5. Content Scheduling\n– Master the art of scheduling content efficiently\, ensuring optimal visibility when your audience is online.\n– Explore tools and applications that streamline content scheduling for enhanced efficiency. \n6. Content Types Ð Short Videos and Reels\n– Dive into the specifics of creating short videos and reels that resonate with TikToks audience.\n– Gain insights into the content types that perform best on the platform. \n7. Paid Campaigns\n– Elevate your advertising game by learning how to run effective paid ad campaigns.\n– Utilize social listening and keyword research to plan and optimize your campaigns with TikTok Ads Manager. \n8. Social Outreach\n– Harness the power of direct messages to connect with new customers and build personalized relationships.\n– Explore strategies for effective social outreach to drive new business opportunities. \n9. Advanced Features\n– Explore advanced features on TikTok to enhance your business presence and engagement.\n– Stay ahead of the curve with a deep dive into features that can take your TikTok strategy to the next level. \n10. Analytics\n– Gain invaluable insights into your TikTok performance to make informed decisions.\n– Drive smart\, data-driven choices to increase return on investment (ROI) and refine your TikTok strategy for optimal results. \nJoin us for a comprehensive journey through the world of TikTok for business\, where you will not only create a strong presence but also master the strategies to connect\, engage\, and succeed in this dynamic digital landscape. Get ready to unlock the full potential of TikTok for your business success!
URL:https://innoversity.org/event/tiktok-marketing-9/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/04F226A4-AC28-497B-A636-01ABFAD40A71.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250407T090000
DTEND;TZID=UTC:20250409T163000
DTSTAMP:20260408T083832
CREATED:20240120T185646Z
LAST-MODIFIED:20240121T232345Z
UID:3179-1744016400-1744216200@innoversity.org
SUMMARY:Wordpress Web Development
DESCRIPTION:WordPress Web Development\nWelcome to the exciting world of WordPress web development! In this comprehensive course\, we will embark on a journey to unlock the immense potential of WordPress\, the leading content management system (CMS) that powers over 40% of websites on the internet. Whether you are a beginner looking to build your first website or an experienced developer seeking to enhance your skills\, this course is designed to cater to all levels of expertise. \nWordPress has evolved far beyond its origins as a blogging platform\, now serving as a versatile tool for creating dynamic and interactive websites. With its user-friendly interface\, extensive theme and plugin ecosystem\, and thriving community\, WordPress provides an excellent foundation for building anything from personal blogs and business websites to e-commerce platforms and community portals. \nThroughout this course\, we will delve into the essential aspects of WordPress web development. Starting with the fundamentals\, we will explore the core features of WordPress\, understand its architecture\, and learn how to navigate the dashboard effectively. As we progress\, well dive into theme development\, uncovering the secrets of creating visually stunning and responsive designs to captivate your audience. \nBut thats not allÑour journey will also cover plugin development\, enabling you to extend the functionality of your WordPress site and tailor it to your specific needs. From optimizing performance and security to implementing advanced features\, you will gain the skills necessary to take your websites to the next level. \nWhether you are a freelancer\, an entrepreneur\, or someone passionate about web development\, this course aims to empower you with the knowledge and practical skills needed to succeed in the dynamic field of WordPress web development. Get ready to transform your ideas into reality and embark on a rewarding journey of creating powerful\, engaging\, and functional websites with WordPress! \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is this Course For? \nThis WordPress web development course is meticulously crafted to cater to a diverse audience with varying levels of expertise and aspirations. \nAspiring Web Developers: If you are just starting your journey in web development and eager to create your own websites\, blogs\, or online portfolios\, this course will provide you with a solid foundation. We will guide you through the basics\, ensuring you grasp fundamental concepts and gain the confidence to bring your ideas to life. \nEntrepreneurs and Small Business Owners: For entrepreneurs and small business owners seeking to establish a strong online presence\, WordPress offers an ideal platform. This course will equip you with the skills to independently manage and customize your website\, allowing you to showcase your products or services effectively. \nFreelancers and Designers: If you are a freelance web developer or designer\, enhancing your proficiency in WordPress can open new avenues for client projects. Learn how to create stunning and functional websites efficiently\, meet client requirements\, and stay competitive in the freelance market. \nExperienced Developers: Even if you have experience in web development\, diving into the specifics of WordPress can significantly broaden your skill set. Whether you want to specialize in theme and plugin development or gain insights into optimizing and maintaining WordPress sites\, this course will provide advanced knowledge to elevate your capabilities. \nMarketing Professionals: Understanding WordPress is invaluable for marketing professionals aiming to manage and optimize their companys online presence. Learn how to create engaging content\, implement SEO strategies\, and leverage the power of WordPress to enhance your digital marketing efforts. \nCourse Agenda \nIntroduction to WordPress\n– Understanding the Basics of WordPress\n– Exploring the WordPress Dashboard\n– Navigating the Admin Interface\n– Creating and Managing User Accounts \nSetting Up Your WordPress Site\n– Choosing a Hosting Provider and Installing WordPress\n– Configuring Basic Settings\n– Exploring Themes and Choosing the Right One\n– Customizing Your Site with Widgets and Menus \nMastering Content Creation\n– Creating and Managing Posts and Pages\n– Understanding the Media Library\n– Utilizing Categories and Tags\n– Implementing Best Practices for Content Creation \nThemes\n– Introduction to WordPress Themes\n– Customizing Existing Themes\n– Ensuring Responsiveness for Various Devices \nPlugins\n– Exploring the Power of WordPress Plugins\n– Integrating and Configuring Existing Plugins\n– Ensuring Plugin Compatibility and Security \nAdvanced Functionality\n– Exploring Custom Post Types and Taxonomies\n– Implementing Advanced Custom Fields\n– Incorporating Multilingual Support\n– Enhancing User Experience with Ajax \nSEO Optimization\n– Understanding SEO Fundamentals\n– Implementing SEO Best Practices in WordPress\n– Using SEO Plugins Effectively \nPerformance and Security\n– Optimizing WordPress for Speed\n– Implementing Security Best Practices\n– Handling Backups and Updates\n– Troubleshooting Common Issues \nLaunching and Maintaining Your WordPress Site\n– Preparing Your Site for Launch\n– Ensuring Accessibility and Usability\n– Ongoing Maintenance and Updates\n– Strategies for Scaling Your Website
URL:https://innoversity.org/event/wordpress-web-development-7/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/25.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250407T090000
DTEND;TZID=UTC:20250409T163000
DTSTAMP:20260408T083832
CREATED:20240120T185242Z
LAST-MODIFIED:20240121T232407Z
UID:3096-1744016400-1744216200@innoversity.org
SUMMARY:Influencer Marketing
DESCRIPTION:Influencer Marketing \nInfluencer marketing is one of the most successful strategies used by brands to increase brand recognition and client base. Influencers may generate excitement\, curiosity\, and purchasing power among their social media following by utilising the power of third-party endorsement and turn their followers into your clients. It comes as no surprise that this type of word-of-mouth advertising is causing a stir in the world of public relations and more general marketing tactics. \nThe legal requirements and obligations of each party\, the advantages of working with influencers\, and best practice for managing their content across the range of social media platforms\, including Twitter\, Instagram\, Facebook\, LinkedIn\, and YouTube\, will all be covered in this course as we look at best practises for social media influencer marketing. \nIt will cover how different industries utilise influencers to effectively market their brands as well as how to make the most of each platform to match it with your companys goals. \nCustomers are turning to other sources for ideas and guidance on where to purchase goods and services as advertisements and conventional marketing strategies lose favour. Influencer marketing has the power of third party endorsement\, unlike traditional advertising\, which is sometimes filled with questionable statistics and conflicting claims. It makes use of the psychological fallacy that it is a reliable source\, much like a friends advice. \nConsumers are deeply intertwined with individuals they like on social media in a world where we are more digitally literate than ever and have access to our heroes lives like never before through social media. Consumers are more engaged with influencers than ever before and place a lot more trust in them than in brands\, whether its reading about their everyday lives on Instagram Stories or following their political opinions on Twitter. \nThe psychology of influence has also evolved recently. Because consumers identify with influencers in more ways than they do with brands\, they are more inclined to believe what they hear from them than they are from brands. \nInfluencer marketing may help your brand\, regardless of your sector. Many people are turned off by the phrase because they believe it to be only applicable to high-profile celebrities who spend hundreds of thousands of pounds to collaborate with. \nWe will give you the resources to find influencers that are appropriate for your company so you can get the most of your money\, no matter how little. From there\, you can proceed to develop a solid partnership that will not only give you amazing online material that sparks discussion but also give your business a previously untapped platform to address your target audience directly. \nWe will guarantee excellent content\, enduring relationships\, as well as insight into best practises for what to do when things dont go as planned and\, if necessary\, legal advice. Although we never anticipate things to go wrong\, its always wise to plan for the worst-case scenario so that you are certain that you can handle any issue when you use an influencer approach. We have the resources to help you with that. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nThis Influencer Marketing course is designed for individuals and professionals seeking to harness the power of influencer collaborations to elevate their brand or business. Whether you are an entrepreneur\, marketer\, social media manager\, or aspiring influencer\, this course caters to a diverse audience eager to unlock the secrets of successful influencer marketing strategies. \nBusiness Owners & Entrepreneurs: Learn how to strategically leverage influencers to enhance brand visibility\, build credibility\, and drive business growth. \nMarketers & Social Media Managers: Acquire the skills to plan and execute effective influencer marketing campaigns\, optimizing brand partnerships for maximum impact. \nAspiring Influencers: Understand the intricacies of building a personal brand\, attracting collaborations\, and creating engaging content that resonates with your audience and potential partners. \nMarketing Professionals: Stay ahead in the ever-evolving digital landscape by incorporating influencer marketing into your overall strategy\, connecting with audiences authentically. \nNo matter your background\, if youre eager to harness the influence of social media personalities to achieve your marketing goals\, this course is your gateway to mastering the art and science of influencer marketing. \nAgenda\nInfluencer Marketing – Discover the influence of an influencer. Learn what an influencer marketing campaign is\, the different types of influencers\, and what influencers can do youre your brand. \nPlanning Influencer Marketing Campaign Ð Design an influencer campaign to meet your marketing objectives. Understand the campaign types and the services influencer offer. Learn key factors which boost the effectiveness of an influencer campaign. Create a campaign plan to maximise success. \nPitching to Influencers Ð Discover how to find and recruit influencers via agencies\, networks and directly. Find influencers in your niche. \nAgreements and Contracts Ð Understand the process of reaching an agreement for influencer services. Understand how to negotiate a contract. Get familiar with key terms and conditions of influencer agreements. \nMeasuring Success – Measure and analyse the results of your influencer marketing campaign to evaluate the value of your campaign. Use reports to understand the effectiveness of influence and continually improve your campaigns.
URL:https://innoversity.org/event/influencer-marketing-7/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/D7EF1723-742D-4776-9154-8C58B7BC40BB.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250404T090000
DTEND;TZID=UTC:20250404T163000
DTSTAMP:20260408T083832
CREATED:20240120T185343Z
LAST-MODIFIED:20240121T233414Z
UID:3117-1743757200-1743784200@innoversity.org
SUMMARY:LinkedIn Marketing Fundamentals
DESCRIPTION:LinkedIn Marketing\nLooking to increase business to business sales? \nThe techniques demonstrated on this course will allow you to effectively use Linkedin as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. \nThe effective use of Linkedin will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. \nLinkedin Groups connect professionals with common interests. Discover groups which match with your target customer. Learn how to join\, build a relationship and engage with group members to digitally network. \nLinkedin Events enables online meetups\, workshops\, seminars\, conferences and networking events. Linkedin events are used to grow business\, network and learn new skills. Event attendees can be followed up by sales post event. Learn how to create\, promote and manage linkedin events to promote your organisation. \nThere is a shortage of skilled social media managers who can utilise Linkedin to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the latest feature releases\nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Linkedin? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. LinkedIn is the #1 b2b networking website. Learn how to build a loyal network of valuable connections. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Linkedin. Develop your ability to keep connections interested and entertained while building your authenticity. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Linkedin and third party applications\nContent Types – Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with LinkedIn ads manager. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/linkedin-marketing-fundamentals-9/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/9EB02A79-EA64-4A61-B326-1664A1BA9FAD.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250331T090000
DTEND;TZID=UTC:20250404T163000
DTSTAMP:20260408T083832
CREATED:20240120T185457Z
LAST-MODIFIED:20240121T232610Z
UID:3141-1743411600-1743784200@innoversity.org
SUMMARY:Social Media Marketing
DESCRIPTION:Social Media Marketing\nBoost sales\, generate leads\, improve customer service and increase brand awareness using social media. Social media is the most powerful marketing tool used today. Connect with customers on a personal level using free tools. \nDigital marketers and sales professionals use social media to connect with customers and build relationships. Social media is used to connect\, entertain\, inform and engage with customers. \nThe techniques demonstrated in this course will allow you to effectively use social media as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of social media will allow you to maximise the use of free tools to achieve your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise social media platforms to achieve marketing goals. \nThis course is kept updated weekly to keep on top on new feature releases. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on social media? Looking to optimise your current strategy?\nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nPrinciples of Social Media Marketing \nCreating a presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. Optimise your hero section to gain interest and maximise engagement \nBuild a Community – Once you have the perfect profile\, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter to reach new customers and build loyalty \nContent Strategy – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Planning- Content drives loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.\nContent creation – Tweets\, Images\, Re-Tweets\, Video\, Spaces\, Communities. We have it all covered \nContent Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement. \nPaid Campaigns – Stop wasting money with inefficient ads. Get hands on with the campaign manager to action paid ads \nSocial Outreach and Engagement – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads. \nAnalytics – Optimising your use of the platform to deliver maximum return on investment.\nGain insight into what works and what doesnt. Drive smart decisions\, optimise your strategy and increase ROI \nAdvanced Features – Spaces\, Communities and Tips. Twitter is always updating with new functionality. Keep up to date.
URL:https://innoversity.org/event/social-media-marketing-7/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/66CBF818-EB84-4C5A-96E6-995DD25EBCF1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250328T090000
DTEND;TZID=UTC:20250328T163000
DTSTAMP:20260408T083832
CREATED:20240120T185558Z
LAST-MODIFIED:20240121T232633Z
UID:3162-1743152400-1743179400@innoversity.org
SUMMARY:Twitter/X Marketing Fundamentals
DESCRIPTION:Twitter/X Marketing Fundamentals\nNeed to boost sales? Need more leads? Need to improve customer service? Want to grow your online community? Want to align your brand with customer values? \nTwitter/X is a unique social media platform and its key differential is the focus on a real time content feed. This feature enables you to demonstrate your brand is fully up to date with current events. Twitter/Xs reach is massive with over 450 million active monthly users. Twitter/X emphasises short form text\, video and image communication. The platform offers organisations an excellent tool to communicate to key customer segments. \nThe techniques demonstrated on this course will allow you to effectively use Twitter/X as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Twitter/X will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Twitter/X to achieve marketing goals. \nThis course is updated weekly to keep up to date with new feature releases. This includes: Twitter/X spaces\, Twitter/X blue\, tips and communities. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Twitter/X? This course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. \nOptimise your hero section to gain interest and maximise engagement\nBuilding a Community Once you have the perfect profile\, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter/X to reach new customers and build loyalty \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the Twitter/X algorithms to boost reach organically. Save £££ on paid ads. \nContent Strategy – Content drives loyalty\nPlan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.\nContent Types Tweets\, Images\, Re-Tweets\, Video\, Spaces\, Communities. We have it all covered \nPaid Campaigns – Stop wasting money with inefficient ads. Get hands on with campaign manager to action paid ads \nSocial Outreach – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads. \nAdvanced Features – Spaces\, Communities and Tips. Twitter/X is always updating with new functionality. Keep up to date. \nAnalytics – Optimising your use of the platform to deliver maximum return on investment. \nGain insight into what works and what doesnt. Drive smart decisions\, optimise your strategy and increase ROI
URL:https://innoversity.org/event/twitter-x-marketing-fundamentals-9/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/7A816CC4-8616-4553-A483-AE51549665F6.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250321T090000
DTEND;TZID=UTC:20250321T163000
DTSTAMP:20260408T083832
CREATED:20240120T185303Z
LAST-MODIFIED:20240121T232815Z
UID:3105-1742547600-1742574600@innoversity.org
SUMMARY:Instagram Marketing Fundamentals
DESCRIPTION:Instagram Marketing Fundamentals\nInstagram is the second-most popular social media network after Facebook. Instagram is the finest venue for promoting commercial material because its visual nature sets it apart from other social media sites. It is the most well-liked visual-first social media site\, boasting 500 million daily Instagram Stories users and over a billion monthly active users. This well-liked course will show students how to develop a marketing strategy around the use of video\, photography\, and illustration content kinds\, as well as how to calculate the frequency of content distribution to effectively draw in the target audience. This workshop will help people and businesses identify their Instagram target demographic and develop a recognisable brand on the platform. \nFrom a marketing viewpoint\, Instagram is the perfect platform for sharing captivating stories that elicit an emotional response from your audience. Instagram is a great platform for engaging with your customers and followers and retaining their interest. Instagram Stories allows you to post “behind-the-scenes” videos to highlight the people and personalities behind your brand. It gives marketers and companies access to a sizable potential customer base and assists them in getting their content in front of the suitable audience members. \nBusinesses can use Instagram to monitor on rivals by monitoring their behaviour and seeing how they engage with their community. Its the perfect chance to engage with the community while also offering a lot of insightful feedback. \nThe techniques demonstrated on this course will allow you to effectively use Instagram as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Instagram will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Instagram to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the lastest feature releases. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Instagram? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Connect with visual communities on Instagram. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Instagram. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Meta Business Suite and third party applications\nContent Types Weve got you covered. \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \neCommerce – Instagram shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Instagram store. \nSocial Outreach – Connect directly with new customers on DMs to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/instagram-marketing-fundamentals-9/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/20352F82-D437-4107-8191-03EEBB40FC95.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250314T090000
DTEND;TZID=UTC:20250314T163000
DTSTAMP:20260408T083832
CREATED:20240120T185212Z
LAST-MODIFIED:20240121T232913Z
UID:3086-1741942800-1741969800@innoversity.org
SUMMARY:Facebook Marketing Fundamentals
DESCRIPTION:Facebook Marketing Fundamentals\nFacebook is the worlds most popular social network. It is the place people go to keep up do date with friends and family. Users can create live videos\, join interest groups\, make an event plan\, instant message friends\, ask for recommendations and buy or sell items. \nFacebook has the broadest appeal of all the social networking platforms. Facebook doesnt cater to specific demographics. This has resulted in 2.91 billion users. \nFacebook has the most sophisticated ads management platform. With huge amounts of facebook users\, you can create custom audiences for PPC campaigns. Targeting customs are highly customisable so that you can reach target audiences based on age\, location\, hobbies\, and interests. Facebook Ads also offers flexibility in the types and formats of ads which can be made. \nThe techniques demonstrated on this course will allow you to effectively use facebook as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of facebook will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise facebook to achieve marketing goals. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Facebook? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Facebook and third party applications\nContent Types – Text\, photo\, video\, link\, carousel\, polls\, lives\, stories. Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \nEcommerce – Facebook shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Facebook store. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/facebook-marketing-fundamentals-9/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/B8332122-7784-490D-B10D-E7DEEAE76CFA.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250303T090000
DTEND;TZID=UTC:20250305T163000
DTSTAMP:20260408T083832
CREATED:20240120T190143Z
LAST-MODIFIED:20240121T233555Z
UID:3277-1740992400-1741192200@innoversity.org
SUMMARY:Social Selling
DESCRIPTION:Social Selling\nThe top 5% of sales professionals use social media to sell. \nTraditional sales methods\, such as cold calling and emails\, are no longer as productive or practical because todays consumers are increasingly resistant to them. Instead\, they are using online resources like LinkedIn to study goods\, services\, businesses\, and even individuals before they contact or make a purchase. \nThere is more to social media than finding names to call. In order to take advantage of the opportunities social media networks like LinkedIn give\, successful salespeople have quickly modified their strategy and adopted social selling strategies. In order to stay ahead of the competition\, they have devised techniques that enable them to forge favourable connections with potential clients as well as positively affect them. \nInnoversity addresses the significance of mastering social selling and gives you the knowledge\, tools\, and strategies required to efficiently network\, target\, and engage with potential customers on social media. After completing this course\, you will feel assured and have a polished social selling strategy that you can use right immediately for quick results. \nDo you have a social media presence that is active but are confused how to convert followers\, admirers\, and connections into paying customers? The skills\, knowledge\, and processes you need to direct your social media audience through your sales funnel and persuade them to buy are provided in this interactive one-day course. \nWell demonstrate for you how to choose the most qualified leads and provide the material required to forge successful connections. Additionally\, well show you how to leverage social selling to turn current clients into champions for your brand who will promote you to others. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nThis training course is intended for B2B and B2C sales professionals who are looking to make the most out of selling on social media. \nAgenda\nOptimise Your Profile – Make a great first impression. Your profile give you a personality. Build your profile to create a presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuild a Personal Brand – Build your authenticity by becoming a thought leader. Learn how to create and implement a personal brand to stand out from the crowd. \nSocial Listening – Understand your audience. Identify what they are interested in. Keep on top of trends to keep Relevant and build reach. Keep one eye on the competition. \nContent Planning – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained. \nContent Creation – Spending hours on content creation? Content builds your authenticity as a thought leader\, but it doesnt have to be time consuming. We will show you how to keep on top of trends and build original content fast. \nBuild a Network – Build a digital network. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal network of fans and connect with them through groups. \nBuild Relationships – People buy from people they like. Use social media to build relationships and warm up leads through content and engagement. Who doesnt like a like? \nSearch Functionality – Sometimes all you need is a name. Find your ideal customer using advanced search on LinkedIn\, Twitter/X and Facebook. \nCold Outreach – Connect directly with contacts on DM to build personal relationships to develop new business.
URL:https://innoversity.org/event/social-selling-14/
LOCATION:Virtual
CATEGORIES:Sales
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/2A151178-2B01-4C9E-A4BD-16FF1BF112A9.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250224T090000
DTEND;TZID=UTC:20250226T163000
DTSTAMP:20260408T083832
CREATED:20240120T185139Z
LAST-MODIFIED:20240121T233705Z
UID:3076-1740387600-1740587400@innoversity.org
SUMMARY:Email Marketing with Mailchimp
DESCRIPTION:Email Marketing Campaigns\nThis email marketing course will offer insights on the definition of email marketing\, how to set up an email marketing plan\, and how to effectively create\, test\, send\, and report emails. The user experience is discussed throughout the course\, along with the reasons why knowing your target is crucial for effective email marketing. Unsure about the most effective topic lines? You will learn which terms to avoid using in your email subject lines as well as other helpful advice from the free email marketing course. Additionally\, using Mailchimps services will give you practical learning experience. \nTo enter the enormous world of digital marketing\, are you prepared? Look nowhere else! All areas of digital marketing are covered in our professional courses in order for students to graduate as subject matter experts. \nOne of the best and most effective methods of web marketing is still email. It frequently serves as the cornerstone of an effective digital marketing plan since it is a promotion approach with a high conversion rate and a relatively cheap cost. \nRecent advancements in the industry have revealed the rise of email marketing solutions that make campaign administration and result interpretation much simpler and more successful. With the help of this course\, you will be introduced to or brought up to speed on the most recent methods for attracting customers and maintaining their loyalty once you have them. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nLooking to plan and execute effective email marking campaigns? \nThis course is for you! \nAgenda \n1. Introduction to Email Marketing and Mailchimp\n– Overview of the role of email marketing in digital strategy\n– Introduction to Mailchimp as a powerful email marketing platform\n– Setting up a Mailchimp account and navigating the dashboard \n2. Building and Managing Email Lists\n– Best practices for collecting and segmenting email subscribers\n– Creating and organizing lists in Mailchimp\n– Understanding the importance of list hygiene and compliance \n3. Designing Compelling Email Campaigns\n– Exploring Mailchimps drag-and-drop editor for creating visually appealing emails\n– Customizing templates to match brand aesthetics\n– Incorporating compelling copy and visuals for higher engagement \n4. Crafting Effective Email Content\n– Understanding the anatomy of a successful email\n– Writing engaging subject lines and compelling body content\n– Optimizing emails for mobile responsiveness \n5. Automating Campaigns with Mailchimp\n– Introduction to automation workflows in Mailchimp\n– Setting up automated welcome series\, drip campaigns\, and follow-ups\n– Leveraging automation for targeted and personalized messaging \n6. A/B Testing for Optimization\n– Importance of A/B testing in email marketing\n– Setting up and interpreting A/B tests in Mailchimp\n– Iterative improvements based on test results \n7. Integrating Social Media with Email Marketing\n– Cross-channel strategies for seamless integration\n– Utilizing Mailchimps social media features for extended reach\n– Strategies for encouraging social sharing within emails \n8. Analytics and Reporting\n– Understanding Mailchimp analytics and reporting tools\n– Interpreting key metrics to measure campaign success\n– Making data-driven decisions for future campaigns \n9. Compliance and Best Practices\n– Navigating email marketing regulations and compliance\n– Ensuring GDPR and CAN-SPAM compliance with Mailchimp\n– Implementing best practices for ethical and effective email marketing \n10. Advanced Features and Tips\n– Exploring advanced features in Mailchimp\n– Tips and tricks for maximizing efficiency and effectiveness\n– Participant Q&A and troubleshooting session
URL:https://innoversity.org/event/email-marketing-with-mailchimp-6/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/Innoversity-Eventbrite-Cover.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250221T090000
DTEND;TZID=UTC:20250221T090000
DTSTAMP:20260408T083832
CREATED:20240120T185516Z
LAST-MODIFIED:20240120T185516Z
UID:3149-1740128400-1740128400@innoversity.org
SUMMARY:TikTok Marketing
DESCRIPTION:TikTok Marketing Fundamentals \nWelcome to the “TikTok Marketing” course\, your gateway to unleashing the power of one of the fastest-growing and influential social media platforms in the digital landscape. In this dynamic course\, we will embark on a journey to explore and master the art of TikTok marketing\, a platform that has redefined the way businesses engage with audiences and promote their brands. \nAs TikTok continues to revolutionize the social media landscape\, understanding its unique dynamics and harnessing its creative potential is essential for any marketer\, entrepreneur\, or business owner. This course is crafted to equip you with the skills and insights needed to navigate TikToks vibrant community\, create compelling content\, and implement effective marketing strategies that resonate with the platforms diverse and engaged audience. \nWhether you are a seasoned marketer looking to expand your digital toolkit or an entrepreneur eager to leverage TikToks reach\, join us as we delve into the intricacies of TikTok marketing. From content creation and optimization to understanding algorithms\, analytics\, and running effective ad campaigns\, this course is designed to empower you with the knowledge and skills to thrive in the ever-evolving landscape of TikTok marketing. Welcome to a course that goes beyond the basics\, unlocking the full potential of TikTok to elevate your brand and captivate audiences in the digital era. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications.  \nWho is it for?  \nNew to marketing on TikTok? Looking to optimise your current strategy? \n This course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \n¥	Self-employed business owners\n¥	Business owners /entrepreneurs\n¥	Social Media Managers\n¥	Marketing executives and managers\n¥	Social Media executive\n¥	Bloggers\, Influencers\, Public Figures\n¥	Social media contributors\n¥	Online marketers and marketing reps\n¥	Advertising managers \nAgenda \n1. Creating a Presence\n   – Understand the significance of business profiles in giving your organization a distinct personality.\n   – Optimize your hero section to captivate interest and maximize engagement.\n   – Learn effective strategies to build a compelling online presence. \n2. Building a Community\n   – Explore how customer loyalty fuels sales and how TikTok excels in connecting with customers on their interests.\n   – Develop skills to build a loyal following and foster genuine connections with your audience. \n3. Algorithms to Boost Reach\n   – Uncover the mysteries of TikTok algorithms to organically boost reach.\n   – Discover techniques to maximize organic reach and reduce reliance on paid ads. \n4. Content Strategy\n   – Learn how to plan marketing campaigns tailored for TikToks unique features.\n   – Develop content that drives engagement\, captures attention\, and builds lasting loyalty. \n5. Content Scheduling\n   – Master the art of scheduling content efficiently\, ensuring optimal visibility when your audience is online.\n   – Explore tools and applications that streamline content scheduling for enhanced efficiency. \n6. Content Types Ð Short Videos and Reels\n   – Dive into the specifics of creating short videos and reels that resonate with TikToks audience.\n   – Gain insights into the content types that perform best on the platform. \n7. Paid Campaigns\n   – Elevate your advertising game by learning how to run effective paid ad campaigns.\n   – Utilize social listening and keyword research to plan and optimize your campaigns with TikTok Ads Manager. \n8. Social Outreach\n   – Harness the power of direct messages to connect with new customers and build personalized relationships.\n   – Explore strategies for effective social outreach to drive new business opportunities. \n9. Advanced Features\n   – Explore advanced features on TikTok to enhance your business presence and engagement.\n   – Stay ahead of the curve with a deep dive into features that can take your TikTok strategy to the next level. \n10. Analytics\n   – Gain invaluable insights into your TikTok performance to make informed decisions.\n   – Drive smart\, data-driven choices to increase return on investment (ROI) and refine your TikTok strategy for optimal results. \nJoin us for a comprehensive journey through the world of TikTok for business\, where you will not only create a strong presence but also master the strategies to connect\, engage\, and succeed in this dynamic digital landscape. Get ready to unlock the full potential of TikTok for your business success!
URL:https://innoversity.org/event/tiktok-marketing-8/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/04F226A4-AC28-497B-A636-01ABFAD40A71.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250214T090000
DTEND;TZID=UTC:20250214T163000
DTSTAMP:20260408T083832
CREATED:20240120T185342Z
LAST-MODIFIED:20240120T185342Z
UID:3116-1739523600-1739550600@innoversity.org
SUMMARY:LinkedIn Marketing Fundamentals
DESCRIPTION:LinkedIn Marketing\nLooking to increase business to business sales? \nThe techniques demonstrated on this course will allow you to effectively use Linkedin as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments.  \nThe effective use of Linkedin will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers.  \nLinkedin Groups connect professionals with common interests. Discover groups which match with your target customer. Learn how to join\, build a relationship and engage with group members to digitally network.  \nLinkedin Events enables online meetups\, workshops\, seminars\, conferences and networking events. Linkedin events are used to grow business\, network and learn new skills. Event attendees can be followed up by sales post event. Learn how to create\, promote and manage linkedin events to promote your organisation.  \nThere is a shortage of skilled social media managers who can utilise Linkedin to achieve marketing goals.  \nThis course is updated on a weekly to keep up to date with the latest feature releases\nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.  \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications.  \nWho is it for?  \nNew to marketing on Linkedin? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach.\n¥	Self-employed business owners\n¥	Business owners /entrepreneurs\n¥	Social Media Managers\n¥	Marketing executives and managers\n¥	Social Media executive\n¥	Bloggers\, Influencers\, Public Figures\n¥	Social media contributors\n¥	Online marketers and marketing reps\n¥	Advertising managers \nAgenda\nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community	 – Customer loyalty drives sales. LinkedIn is the #1 b2b networking website. Learn how to build a loyal network of valuable connections. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Linkedin. Develop your ability to keep connections interested and entertained while building your authenticity. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Linkedin and third party applications\nContent Types	– Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with LinkedIn ads manager. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features	 \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/linkedin-marketing-fundamentals-8/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/9EB02A79-EA64-4A61-B326-1664A1BA9FAD.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250210T090000
DTEND;TZID=UTC:20250212T163000
DTSTAMP:20260408T083832
CREATED:20240120T185645Z
LAST-MODIFIED:20240121T234941Z
UID:3178-1739178000-1739377800@innoversity.org
SUMMARY:Wordpress Web Development
DESCRIPTION:WordPress Web Development\nWelcome to the exciting world of WordPress web development! In this comprehensive course\, we will embark on a journey to unlock the immense potential of WordPress\, the leading content management system (CMS) that powers over 40% of websites on the internet. Whether you are a beginner looking to build your first website or an experienced developer seeking to enhance your skills\, this course is designed to cater to all levels of expertise. \nWordPress has evolved far beyond its origins as a blogging platform\, now serving as a versatile tool for creating dynamic and interactive websites. With its user-friendly interface\, extensive theme and plugin ecosystem\, and thriving community\, WordPress provides an excellent foundation for building anything from personal blogs and business websites to e-commerce platforms and community portals. \nThroughout this course\, we will delve into the essential aspects of WordPress web development. Starting with the fundamentals\, we will explore the core features of WordPress\, understand its architecture\, and learn how to navigate the dashboard effectively. As we progress\, well dive into theme development\, uncovering the secrets of creating visually stunning and responsive designs to captivate your audience. \nBut thats not allÑour journey will also cover plugin development\, enabling you to extend the functionality of your WordPress site and tailor it to your specific needs. From optimizing performance and security to implementing advanced features\, you will gain the skills necessary to take your websites to the next level. \nWhether you are a freelancer\, an entrepreneur\, or someone passionate about web development\, this course aims to empower you with the knowledge and practical skills needed to succeed in the dynamic field of WordPress web development. Get ready to transform your ideas into reality and embark on a rewarding journey of creating powerful\, engaging\, and functional websites with WordPress! \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is this Course For? \nThis WordPress web development course is meticulously crafted to cater to a diverse audience with varying levels of expertise and aspirations. \nAspiring Web Developers: If you are just starting your journey in web development and eager to create your own websites\, blogs\, or online portfolios\, this course will provide you with a solid foundation. We will guide you through the basics\, ensuring you grasp fundamental concepts and gain the confidence to bring your ideas to life. \nEntrepreneurs and Small Business Owners: For entrepreneurs and small business owners seeking to establish a strong online presence\, WordPress offers an ideal platform. This course will equip you with the skills to independently manage and customize your website\, allowing you to showcase your products or services effectively. \nFreelancers and Designers: If you are a freelance web developer or designer\, enhancing your proficiency in WordPress can open new avenues for client projects. Learn how to create stunning and functional websites efficiently\, meet client requirements\, and stay competitive in the freelance market. \nExperienced Developers: Even if you have experience in web development\, diving into the specifics of WordPress can significantly broaden your skill set. Whether you want to specialize in theme and plugin development or gain insights into optimizing and maintaining WordPress sites\, this course will provide advanced knowledge to elevate your capabilities. \nMarketing Professionals: Understanding WordPress is invaluable for marketing professionals aiming to manage and optimize their companys online presence. Learn how to create engaging content\, implement SEO strategies\, and leverage the power of WordPress to enhance your digital marketing efforts. \nCourse Agenda \nIntroduction to WordPress\n– Understanding the Basics of WordPress\n– Exploring the WordPress Dashboard\n– Navigating the Admin Interface\n– Creating and Managing User Accounts \nSetting Up Your WordPress Site\n– Choosing a Hosting Provider and Installing WordPress\n– Configuring Basic Settings\n– Exploring Themes and Choosing the Right One\n– Customizing Your Site with Widgets and Menus \nMastering Content Creation\n– Creating and Managing Posts and Pages\n– Understanding the Media Library\n– Utilizing Categories and Tags\n– Implementing Best Practices for Content Creation \nThemes\n– Introduction to WordPress Themes\n– Customizing Existing Themes\n– Ensuring Responsiveness for Various Devices \nPlugins\n– Exploring the Power of WordPress Plugins\n– Integrating and Configuring Existing Plugins\n– Ensuring Plugin Compatibility and Security \nAdvanced Functionality\n– Exploring Custom Post Types and Taxonomies\n– Implementing Advanced Custom Fields\n– Incorporating Multilingual Support\n– Enhancing User Experience with Ajax \nSEO Optimization\n– Understanding SEO Fundamentals\n– Implementing SEO Best Practices in WordPress\n– Using SEO Plugins Effectively \nPerformance and Security\n– Optimizing WordPress for Speed\n– Implementing Security Best Practices\n– Handling Backups and Updates\n– Troubleshooting Common Issues \nLaunching and Maintaining Your WordPress Site\n– Preparing Your Site for Launch\n– Ensuring Accessibility and Usability\n– Ongoing Maintenance and Updates\n– Strategies for Scaling Your Website
URL:https://innoversity.org/event/wordpress-web-development-6/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/25.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250210T090000
DTEND;TZID=UTC:20250212T163000
DTSTAMP:20260408T083832
CREATED:20240120T185233Z
LAST-MODIFIED:20240120T185233Z
UID:3095-1739178000-1739377800@innoversity.org
SUMMARY:Influencer Marketing
DESCRIPTION:Influencer Marketing \nInfluencer marketing is one of the most successful strategies used by brands to increase brand recognition and client base. Influencers may generate excitement\, curiosity\, and purchasing power among their social media following by utilising the power of third-party endorsement and turn their followers into your clients. It comes as no surprise that this type of word-of-mouth advertising is causing a stir in the world of public relations and more general marketing tactics. \nThe legal requirements and obligations of each party\, the advantages of working with influencers\, and best practice for managing their content across the range of social media platforms\, including Twitter\, Instagram\, Facebook\, LinkedIn\, and YouTube\, will all be covered in this course as we look at best practises for social media influencer marketing. \nIt will cover how different industries utilise influencers to effectively market their brands as well as how to make the most of each platform to match it with your companys goals. \nCustomers are turning to other sources for ideas and guidance on where to purchase goods and services as advertisements and conventional marketing strategies lose favour. Influencer marketing has the power of third party endorsement\, unlike traditional advertising\, which is sometimes filled with questionable statistics and conflicting claims. It makes use of the psychological fallacy that it is a reliable source\, much like a friends advice. \nConsumers are deeply intertwined with individuals they like on social media in a world where we are more digitally literate than ever and have access to our heroes lives like never before through social media. Consumers are more engaged with influencers than ever before and place a lot more trust in them than in brands\, whether its reading about their everyday lives on Instagram Stories or following their political opinions on Twitter. \nThe psychology of influence has also evolved recently. Because consumers identify with influencers in more ways than they do with brands\, they are more inclined to believe what they hear from them than they are from brands. \nInfluencer marketing may help your brand\, regardless of your sector. Many people are turned off by the phrase because they believe it to be only applicable to high-profile celebrities who spend hundreds of thousands of pounds to collaborate with. \nWe will give you the resources to find influencers that are appropriate for your company so you can get the most of your money\, no matter how little. From there\, you can proceed to develop a solid partnership that will not only give you amazing online material that sparks discussion but also give your business a previously untapped platform to address your target audience directly. \nWe will guarantee excellent content\, enduring relationships\, as well as insight into best practises for what to do when things dont go as planned and\, if necessary\, legal advice. Although we never anticipate things to go wrong\, its always wise to plan for the worst-case scenario so that you are certain that you can handle any issue when you use an influencer approach. We have the resources to help you with that. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.  \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications.  \nWho is it for?  \nThis Influencer Marketing course is designed for individuals and professionals seeking to harness the power of influencer collaborations to elevate their brand or business. Whether you are an entrepreneur\, marketer\, social media manager\, or aspiring influencer\, this course caters to a diverse audience eager to unlock the secrets of successful influencer marketing strategies. \nBusiness Owners & Entrepreneurs: Learn how to strategically leverage influencers to enhance brand visibility\, build credibility\, and drive business growth. \nMarketers & Social Media Managers: Acquire the skills to plan and execute effective influencer marketing campaigns\, optimizing brand partnerships for maximum impact. \nAspiring Influencers: Understand the intricacies of building a personal brand\, attracting collaborations\, and creating engaging content that resonates with your audience and potential partners. \nMarketing Professionals: Stay ahead in the ever-evolving digital landscape by incorporating influencer marketing into your overall strategy\, connecting with audiences authentically. \nNo matter your background\, if youre eager to harness the influence of social media personalities to achieve your marketing goals\, this course is your gateway to mastering the art and science of influencer marketing. \nAgenda\nInfluencer Marketing	– Discover the influence of an influencer. Learn what an influencer marketing campaign is\, the different types of influencers\, and what influencers can do youre your brand.  \nPlanning Influencer Marketing Campaign Ð Design an influencer campaign to meet your marketing objectives. Understand the campaign types and the services influencer offer. Learn key factors which boost the effectiveness of an influencer campaign. Create a campaign plan to maximise success. \nPitching to Influencers Ð Discover how to find and recruit influencers via agencies\, networks and directly. Find influencers in your niche.  \nAgreements and Contracts Ð Understand the process of reaching an agreement for influencer services. Understand how to negotiate a contract. Get familiar with key terms and conditions of influencer agreements.  \nMeasuring Success – Measure and analyse the results of your influencer marketing campaign to evaluate the value of your campaign. Use reports to understand the effectiveness of influence and continually improve your campaigns.
URL:https://innoversity.org/event/influencer-marketing-6/
LOCATION:Virtual
CATEGORIES:Digital Marketing
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