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SUMMARY:Social Media Marketing
DESCRIPTION:Social Media Marketing\nBoost sales\, generate leads\, improve customer service and increase brand awareness using social media. Social media is the most powerful marketing tool used today. Connect with customers on a personal level using free tools. \nDigital marketers and sales professionals use social media to connect with customers and build relationships. Social media is used to connect\, entertain\, inform and engage with customers. \nThe techniques demonstrated in this course will allow you to effectively use social media as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of social media will allow you to maximise the use of free tools to achieve your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise social media platforms to achieve marketing goals. \nThis course is kept updated weekly to keep on top on new feature releases. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on social media? Looking to optimise your current strategy?\nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nPrinciples of Social Media Marketing \nCreating a presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. Optimise your hero section to gain interest and maximise engagement \nBuild a Community – Once you have the perfect profile\, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter to reach new customers and build loyalty \nContent Strategy – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Planning- Content drives loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.\nContent creation – Tweets\, Images\, Re-Tweets\, Video\, Spaces\, Communities. We have it all covered \nContent Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement. \nPaid Campaigns – Stop wasting money with inefficient ads. Get hands on with the campaign manager to action paid ads \nSocial Outreach and Engagement – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads. \nAnalytics – Optimising your use of the platform to deliver maximum return on investment.\nGain insight into what works and what doesnt. Drive smart decisions\, optimise your strategy and increase ROI \nAdvanced Features – Spaces\, Communities and Tips. Twitter is always updating with new functionality. Keep up to date.
URL:https://innoversity.org/event/social-media-marketing-7/
LOCATION:Virtual
CATEGORIES:Digital Marketing
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SUMMARY:LinkedIn Marketing Fundamentals
DESCRIPTION:LinkedIn Marketing\nLooking to increase business to business sales? \nThe techniques demonstrated on this course will allow you to effectively use Linkedin as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. \nThe effective use of Linkedin will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. \nLinkedin Groups connect professionals with common interests. Discover groups which match with your target customer. Learn how to join\, build a relationship and engage with group members to digitally network. \nLinkedin Events enables online meetups\, workshops\, seminars\, conferences and networking events. Linkedin events are used to grow business\, network and learn new skills. Event attendees can be followed up by sales post event. Learn how to create\, promote and manage linkedin events to promote your organisation. \nThere is a shortage of skilled social media managers who can utilise Linkedin to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the latest feature releases\nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Linkedin? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. LinkedIn is the #1 b2b networking website. Learn how to build a loyal network of valuable connections. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Linkedin. Develop your ability to keep connections interested and entertained while building your authenticity. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Linkedin and third party applications\nContent Types – Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with LinkedIn ads manager. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/linkedin-marketing-fundamentals-9/
LOCATION:Virtual
CATEGORIES:Digital Marketing
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