Innoversity

Influencer Marketing
2024-12-16 09:00 - 2024-12-18 16:30 UTC | Virtual
Influencer Marketing
Influencer marketing is one of the most successful strategies used by brands to increase brand recognition and client base. Influencers may generate excitement, curiosity, and purchasing power among their social media following by utilising the power of third-party endorsement and turn their followers into your clients. It comes as no surprise that this type of word-of-mouth advertising is causing a stir in the world of public relations and more general marketing tactics.
The legal requirements and obligations of each party, the advantages of working with influencers, and best practice for managing their content across the range of social media platforms, including Twitter, Instagram, Facebook, LinkedIn, and YouTube, will all be covered in this course as we look at best practises for social media influencer marketing.
It will cover how different industries utilise influencers to effectively market their brands as well as how to make the most of each platform to match it with your companys goals.
Customers are turning to other sources for ideas and guidance on where to purchase goods and services as advertisements and conventional marketing strategies lose favour. Influencer marketing has the power of third party endorsement, unlike traditional advertising, which is sometimes filled with questionable statistics and conflicting claims. It makes use of the psychological fallacy that it is a reliable source, much like a friends advice.
Consumers are deeply intertwined with individuals they like on social media in a world where we are more digitally literate than ever and have access to our heroes lives like never before through social media. Consumers are more engaged with influencers than ever before and place a lot more trust in them than in brands, whether its reading about their everyday lives on Instagram Stories or following their political opinions on Twitter.
The psychology of influence has also evolved recently. Because consumers identify with influencers in more ways than they do with brands, they are more inclined to believe what they hear from them than they are from brands.
Influencer marketing may help your brand, regardless of your sector. Many people are turned off by the phrase because they believe it to be only applicable to high-profile celebrities who spend hundreds of thousands of pounds to collaborate with.
We will give you the resources to find influencers that are appropriate for your company so you can get the most of your money, no matter how little. From there, you can proceed to develop a solid partnership that will not only give you amazing online material that sparks discussion but also give your business a previously untapped platform to address your target audience directly.
We will guarantee excellent content, enduring relationships, as well as insight into best practises for what to do when things dont go as planned and, if necessary, legal advice. Although we never anticipate things to go wrong, its always wise to plan for the worst-case scenario so that you are certain that you can handle any issue when you use an influencer approach. We have the resources to help you with that.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
This Influencer Marketing course is designed for individuals and professionals seeking to harness the power of influencer collaborations to elevate their brand or business. Whether you are an entrepreneur, marketer, social media manager, or aspiring influencer, this course caters to a diverse audience eager to unlock the secrets of successful influencer marketing strategies.
Business Owners & Entrepreneurs: Learn how to strategically leverage influencers to enhance brand visibility, build credibility, and drive business growth.
Marketers & Social Media Managers: Acquire the skills to plan and execute effective influencer marketing campaigns, optimizing brand partnerships for maximum impact.
Aspiring Influencers: Understand the intricacies of building a personal brand, attracting collaborations, and creating engaging content that resonates with your audience and potential partners.
Marketing Professionals: Stay ahead in the ever-evolving digital landscape by incorporating influencer marketing into your overall strategy, connecting with audiences authentically.
No matter your background, if youre eager to harness the influence of social media personalities to achieve your marketing goals, this course is your gateway to mastering the art and science of influencer marketing.
Agenda
Influencer Marketing – Discover the influence of an influencer. Learn what an influencer marketing campaign is, the different types of influencers, and what influencers can do youre your brand.
Planning Influencer Marketing Campaign Ð Design an influencer campaign to meet your marketing objectives. Understand the campaign types and the services influencer offer. Learn key factors which boost the effectiveness of an influencer campaign. Create a campaign plan to maximise success.
Pitching to Influencers Ð Discover how to find and recruit influencers via agencies, networks and directly. Find influencers in your niche.
Agreements and Contracts Ð Understand the process of reaching an agreement for influencer services. Understand how to negotiate a contract. Get familiar with key terms and conditions of influencer agreements.
Measuring Success – Measure and analyse the results of your influencer marketing campaign to evaluate the value of your campaign. Use reports to understand the effectiveness of influence and continually improve your campaigns.

Wordpress Web Development
2024-12-16 09:00 - 2024-12-18 16:30
WordPress Web Development
Welcome to the exciting world of WordPress web development! In this comprehensive course, we will embark on a journey to unlock the immense potential of WordPress, the leading content management system (CMS) that powers over 40% of websites on the internet. Whether you are a beginner looking to build your first website or an experienced developer seeking to enhance your skills, this course is designed to cater to all levels of expertise.
WordPress has evolved far beyond its origins as a blogging platform, now serving as a versatile tool for creating dynamic and interactive websites. With its user-friendly interface, extensive theme and plugin ecosystem, and thriving community, WordPress provides an excellent foundation for building anything from personal blogs and business websites to e-commerce platforms and community portals.
Throughout this course, we will delve into the essential aspects of WordPress web development. Starting with the fundamentals, we will explore the core features of WordPress, understand its architecture, and learn how to navigate the dashboard effectively. As we progress, well dive into theme development, uncovering the secrets of creating visually stunning and responsive designs to captivate your audience.
But thats not allÑour journey will also cover plugin development, enabling you to extend the functionality of your WordPress site and tailor it to your specific needs. From optimizing performance and security to implementing advanced features, you will gain the skills necessary to take your websites to the next level.
Whether you are a freelancer, an entrepreneur, or someone passionate about web development, this course aims to empower you with the knowledge and practical skills needed to succeed in the dynamic field of WordPress web development. Get ready to transform your ideas into reality and embark on a rewarding journey of creating powerful, engaging, and functional websites with WordPress!
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is this Course For?
This WordPress web development course is meticulously crafted to cater to a diverse audience with varying levels of expertise and aspirations.
Aspiring Web Developers: If you are just starting your journey in web development and eager to create your own websites, blogs, or online portfolios, this course will provide you with a solid foundation. We will guide you through the basics, ensuring you grasp fundamental concepts and gain the confidence to bring your ideas to life.
Entrepreneurs and Small Business Owners: For entrepreneurs and small business owners seeking to establish a strong online presence, WordPress offers an ideal platform. This course will equip you with the skills to independently manage and customize your website, allowing you to showcase your products or services effectively.
Freelancers and Designers: If you are a freelance web developer or designer, enhancing your proficiency in WordPress can open new avenues for client projects. Learn how to create stunning and functional websites efficiently, meet client requirements, and stay competitive in the freelance market.
Experienced Developers: Even if you have experience in web development, diving into the specifics of WordPress can significantly broaden your skill set. Whether you want to specialize in theme and plugin development or gain insights into optimizing and maintaining WordPress sites, this course will provide advanced knowledge to elevate your capabilities.
Marketing Professionals: Understanding WordPress is invaluable for marketing professionals aiming to manage and optimize their companys online presence. Learn how to create engaging content, implement SEO strategies, and leverage the power of WordPress to enhance your digital marketing efforts.
Course Agenda
Introduction to WordPress
– Understanding the Basics of WordPress
– Exploring the WordPress Dashboard
– Navigating the Admin Interface
– Creating and Managing User Accounts
Setting Up Your WordPress Site
– Choosing a Hosting Provider and Installing WordPress
– Configuring Basic Settings
– Exploring Themes and Choosing the Right One
– Customizing Your Site with Widgets and Menus
Mastering Content Creation
– Creating and Managing Posts and Pages
– Understanding the Media Library
– Utilizing Categories and Tags
– Implementing Best Practices for Content Creation
Themes
– Introduction to WordPress Themes
– Customizing Existing Themes
– Ensuring Responsiveness for Various Devices
Plugins
– Exploring the Power of WordPress Plugins
– Integrating and Configuring Existing Plugins
– Ensuring Plugin Compatibility and Security
Advanced Functionality
– Exploring Custom Post Types and Taxonomies
– Implementing Advanced Custom Fields
– Incorporating Multilingual Support
– Enhancing User Experience with Ajax
SEO Optimization
– Understanding SEO Fundamentals
– Implementing SEO Best Practices in WordPress
– Using SEO Plugins Effectively
Performance and Security
– Optimizing WordPress for Speed
– Implementing Security Best Practices
– Handling Backups and Updates
– Troubleshooting Common Issues
Launching and Maintaining Your WordPress Site
– Preparing Your Site for Launch
– Ensuring Accessibility and Usability
– Ongoing Maintenance and Updates
– Strategies for Scaling Your Website
