BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Innoversity - ECPv6.2.9//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://innoversity.org
X-WR-CALDESC:Events for Innoversity
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20240603T090000
DTEND;TZID=UTC:20240607T163000
DTSTAMP:20260622T000317
CREATED:20240120T185416Z
LAST-MODIFIED:20240122T114315Z
UID:3129-1717405200-1717777800@innoversity.org
SUMMARY:Planning Marketing Campaigns
DESCRIPTION:Principles of Marketing\nMarketing is essential to business success. All organisations must create\, communicate\, deliver\, and exchange offerings which add value. This course is designed for beginners who are looking to gain an understanding of fundamental marketing concepts. \nUnderstanding fundamental marketing concepts is the first essential stage to develop a marketing plan for your organisation. \nInnoversitys online short course on marketings fundamentals\, Introduction to Marketing\, offers a thorough introduction to the topic. You will become familiar with the fundamental concepts of marketing and how to put them into practice over the course of ten weekly lessons. \nThis course explains the marketing function and how it adds value to organisations. It then follows through the process of developing a marketing strategy for an organisaiton. This course will enable you to understand core marketing principles and how they can be applied in the workplace. \nThis course includes key marketing models including BCG matrix\, segmentation targeting and positioning\, 5 Ps and the marketing mix. \nOur focused and engaging marketing training course explores how to create a competitive edge by utilising marketing tools and strategies and by adopting a customer-oriented approach. \nYou will get a deeper grasp of marketing concepts as well as the skills and information necessary to develop and implement an effective marketing strategy by the conclusion of this principles of marketing short course. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nLooking to develop a fundamental understanding of key marketing concepts? \nThis course is for you! \nAgenda \n1. Introduction to Marketing\n– Defining marketing and its role in business\n– Overview of key marketing concepts and principles\n– Understanding the marketing mix (4Ps) and its applications \n2. Understanding Consumer Behaviour\n– Exploring the psychology of consumer decision-making\n– Analyzing factors influencing consumer choices\n– Applying consumer behavior insights to marketing strategies \n3. Market Research and Analysis\n– Importance of market research in decision-making\n– Conducting effective market research\n– Analyzing market trends and competitor landscape \n4. Segmentation\, Targeting\, and Positioning (STP)\n– Strategies for segmenting markets based on demographics\, psychographics\, and behaviour\n– Identifying target markets and positioning brands effectively\n– Crafting unique value propositions for competitive advantage \n5. Product Development and Branding\n– Product life cycle and its implication\n– Building and managing strong brand\n– Strategies for successful product development and innovation \n6. Pricing Strategies\n– Pricing models and approaches\n– Factors influencing pricing decision\n– Implementing effective pricing strategies for market success \n7. Distribution Channels and Logistics\n– Understanding the importance of distribution in marketing\n– Evaluating different distribution channel\n– Managing logistics for efficient product delivery \n8. Integrated Marketing Communications (IMC)\n– Coordinating various communication channels for a unified brand message\n– Utilizing advertising\, public relations\, and promotions effectively\n– Crafting compelling and consistent marketing communications \n9. Digital Marketing and Social Media\n– Navigating the digital landscape in marketing\n– Leveraging social media for brand visibility and engagement\n– Integrating online and offline marketing strategies \n10. Ethical and Social Responsibilities in Marketing\n– Examining ethical considerations in marketing practice\n– Assessing the impact of marketing on society and the environment\n– Implementing socially responsible marketing initiatives
URL:https://innoversity.org/event/planning-marketing-campaigns-2/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/21.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240607T090000
DTEND;TZID=UTC:20240607T163000
DTSTAMP:20260622T000317
CREATED:20240120T185542Z
LAST-MODIFIED:20240122T163325Z
UID:3156-1717750800-1717777800@innoversity.org
SUMMARY:Twitter/X Marketing Fundamentals
DESCRIPTION:Twitter/X Marketing Fundamentals\nNeed to boost sales? Need more leads? Need to improve customer service? Want to grow your online community? Want to align your brand with customer values? \nTwitter/X is a unique social media platform and its key differential is the focus on a real time content feed. This feature enables you to demonstrate your brand is fully up to date with current events. Twitter/Xs reach is massive with over 450 million active monthly users. Twitter/X emphasises short form text\, video and image communication. The platform offers organisations an excellent tool to communicate to key customer segments. \nThe techniques demonstrated on this course will allow you to effectively use Twitter/X as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Twitter/X will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Twitter/X to achieve marketing goals. \nThis course is updated weekly to keep up to date with new feature releases. This includes: Twitter/X spaces\, Twitter/X blue\, tips and communities. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \n  \nWho is it for? \nNew to marketing on Twitter/X? This course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. \nOptimise your hero section to gain interest and maximise engagement\nBuilding a Community Once you have the perfect profile\, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter/X to reach new customers and build loyalty \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the Twitter/X algorithms to boost reach organically. Save £££ on paid ads. \nContent Strategy – Content drives loyalty\nPlan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.\nContent Types Tweets\, Images\, Re-Tweets\, Video\, Spaces\, Communities. We have it all covered \nPaid Campaigns – Stop wasting money with inefficient ads. Get hands on with campaign manager to action paid ads \nSocial Outreach – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads. \nAdvanced Features – Spaces\, Communities and Tips. Twitter/X is always updating with new functionality. Keep up to date. \nAnalytics – Optimising your use of the platform to deliver maximum return on investment. \nGain insight into what works and what doesnt. Drive smart decisions\, optimise your strategy and increase ROI
URL:https://innoversity.org/event/twitter-x-marketing-fundamentals-3/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/7A816CC4-8616-4553-A483-AE51549665F6.jpg
END:VEVENT
END:VCALENDAR