BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Innoversity - ECPv6.2.9//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Innoversity
X-ORIGINAL-URL:https://innoversity.org
X-WR-CALDESC:Events for Innoversity
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20240527T090000
DTEND;TZID=UTC:20240531T163000
DTSTAMP:20260625T094355
CREATED:20240120T185358Z
LAST-MODIFIED:20240120T185358Z
UID:3122-1716800400-1717173000@innoversity.org
SUMMARY:Marketing 101: Priniples of Marketing
DESCRIPTION:Principles of Marketing\nMarketing is essential to business success. All organisations must create\, communicate\, deliver\, and exchange offerings which add value. This course is designed for beginners who are looking to gain an understanding of fundamental marketing concepts.  \nUnderstanding fundamental marketing concepts is the first essential stage to develop a marketing plan for your organisation.  \nInnoversitys online short course on marketings fundamentals\, Introduction to Marketing\, offers a thorough introduction to the topic. You will become familiar with the fundamental concepts of marketing and how to put them into practice over the course of ten weekly lessons. \nThis course explains the marketing function and how it adds value to organisations. It then follows through the process of developing a marketing strategy for an organisaiton. This course will enable you to understand core marketing principles and how they can be applied in the workplace.  \nThis course includes key marketing models including BCG matrix\, segmentation targeting and positioning\, 5 Ps and the marketing mix.  \nOur focused and engaging marketing training course explores how to create a competitive edge by utilising marketing tools and strategies and by adopting a customer-oriented approach.  \nYou will get a deeper grasp of marketing concepts as well as the skills and information necessary to develop and implement an effective marketing strategy by the conclusion of this principles of marketing short course. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.  \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications.  \nWho is it for?  \nLooking to develop a fundamental understanding of key marketing concepts?  \nThis course is for you! \nThis course is designed for:\n¥	Business Owners & Entrepreneurs\n¥	Marketing Executives and Managers\n¥	Social Media Executive\n¥	Brand Managers\n¥	Channel Managers\n¥	Online Marketers and Marketing Reps\n¥	Advertising manager \nAgenda \n1. Introduction to Marketing\n – Defining marketing and its role in business\n– Overview of key marketing concepts and principles\n – Understanding the marketing mix (4Ps) and its applications \n2. Understanding Consumer Behaviour\n– Exploring the psychology of consumer decision-making\n– Analyzing factors influencing consumer choices\n – Applying consumer behavior insights to marketing strategies \n3. Market Research and Analysis\n– Importance of market research in decision-making\n– Conducting effective market research\n– Analyzing market trends and competitor landscape \n4. Segmentation\, Targeting\, and Positioning (STP)\n  – Strategies for segmenting markets based on demographics\, psychographics\, and     behaviour\n   – Identifying target markets and positioning brands effectively\n   – Crafting unique value propositions for competitive advantage \n5. Product Development and Branding\n  – Product life cycle and its implication\n   – Building and managing strong brand\n  – Strategies for successful product development and innovation \n6. Pricing Strategies\n  – Pricing models and approaches\n   – Factors influencing pricing decision\n – Implementing effective pricing strategies for market success \n7. Distribution Channels and Logistics\n   – Understanding the importance of distribution in marketing\n  – Evaluating different distribution channel\n   – Managing logistics for efficient product delivery \n8. Integrated Marketing Communications (IMC)\n – Coordinating various communication channels for a unified brand message\n – Utilizing advertising\, public relations\, and promotions effectively\n– Crafting compelling and consistent marketing communications \n9. Digital Marketing and Social Media\n – Navigating the digital landscape in marketing\n – Leveraging social media for brand visibility and engagement\n – Integrating online and offline marketing strategies \n10. Ethical and Social Responsibilities in Marketing\n– Examining ethical considerations in marketing practice\n  – Assessing the impact of marketing on society and the environment\n – Implementing socially responsible marketing initiatives
URL:https://innoversity.org/event/marketing-101-priniples-of-marketing-2/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/CB2ABB97-D998-4FE9-930A-9070E0AE0E25.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240531T090000
DTEND;TZID=UTC:20240531T163000
DTSTAMP:20260625T094355
CREATED:20240120T185246Z
LAST-MODIFIED:20240122T012527Z
UID:3099-1717146000-1717173000@innoversity.org
SUMMARY:Instagram Marketing Fundamentals
DESCRIPTION:Instagram Marketing Fundamentals\nInstagram is the second-most popular social media network after Facebook. Instagram is the finest venue for promoting commercial material because its visual nature sets it apart from other social media sites. It is the most well-liked visual-first social media site\, boasting 500 million daily Instagram Stories users and over a billion monthly active users. This well-liked course will show students how to develop a marketing strategy around the use of video\, photography\, and illustration content kinds\, as well as how to calculate the frequency of content distribution to effectively draw in the target audience. This workshop will help people and businesses identify their Instagram target demographic and develop a recognisable brand on the platform. \nFrom a marketing viewpoint\, Instagram is the perfect platform for sharing captivating stories that elicit an emotional response from your audience. Instagram is a great platform for engaging with your customers and followers and retaining their interest. Instagram Stories allows you to post “behind-the-scenes” videos to highlight the people and personalities behind your brand. It gives marketers and companies access to a sizable potential customer base and assists them in getting their content in front of the suitable audience members. \nBusinesses can use Instagram to monitor on rivals by monitoring their behaviour and seeing how they engage with their community. Its the perfect chance to engage with the community while also offering a lot of insightful feedback. \nThe techniques demonstrated on this course will allow you to effectively use Instagram as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Instagram will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Instagram to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the lastest feature releases. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Instagram? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \n  \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Connect with visual communities on Instagram. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Instagram. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Meta Business Suite and third party applications\nContent Types Weve got you covered. \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \neCommerce – Instagram shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Instagram store. \nSocial Outreach – Connect directly with new customers on DMs to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/instagram-marketing-fundamentals-3/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/20352F82-D437-4107-8191-03EEBB40FC95.jpg
END:VEVENT
END:VCALENDAR