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BEGIN:VEVENT
DTSTART;TZID=UTC:20250502T090000
DTEND;TZID=UTC:20250502T163000
DTSTAMP:20260428T164519
CREATED:20240120T185213Z
LAST-MODIFIED:20240121T232140Z
UID:3087-1746176400-1746203400@innoversity.org
SUMMARY:Facebook Marketing Fundamentals
DESCRIPTION:Facebook Marketing Fundamentals\nFacebook is the worlds most popular social network. It is the place people go to keep up do date with friends and family. Users can create live videos\, join interest groups\, make an event plan\, instant message friends\, ask for recommendations and buy or sell items. \nFacebook has the broadest appeal of all the social networking platforms. Facebook doesnt cater to specific demographics. This has resulted in 2.91 billion users. \nFacebook has the most sophisticated ads management platform. With huge amounts of facebook users\, you can create custom audiences for PPC campaigns. Targeting customs are highly customisable so that you can reach target audiences based on age\, location\, hobbies\, and interests. Facebook Ads also offers flexibility in the types and formats of ads which can be made. \nThe techniques demonstrated on this course will allow you to effectively use facebook as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of facebook will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise facebook to achieve marketing goals. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Facebook? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Facebook and third party applications\nContent Types – Text\, photo\, video\, link\, carousel\, polls\, lives\, stories. Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \nEcommerce – Facebook shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Facebook store. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/facebook-marketing-fundamentals-10/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/B8332122-7784-490D-B10D-E7DEEAE76CFA.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250509T090000
DTEND;TZID=UTC:20250509T163000
DTSTAMP:20260428T164519
CREATED:20240120T185312Z
LAST-MODIFIED:20240121T181352Z
UID:3106-1746781200-1746808200@innoversity.org
SUMMARY:Instagram Marketing Fundamentals
DESCRIPTION:Instagram Marketing Fundamentals\nInstagram is the second-most popular social media network after Facebook. Instagram is the finest venue for promoting commercial material because its visual nature sets it apart from other social media sites. It is the most well-liked visual-first social media site\, boasting 500 million daily Instagram Stories users and over a billion monthly active users. This well-liked course will show students how to develop a marketing strategy around the use of video\, photography\, and illustration content kinds\, as well as how to calculate the frequency of content distribution to effectively draw in the target audience. This workshop will help people and businesses identify their Instagram target demographic and develop a recognisable brand on the platform. \nFrom a marketing viewpoint\, Instagram is the perfect platform for sharing captivating stories that elicit an emotional response from your audience. Instagram is a great platform for engaging with your customers and followers and retaining their interest. Instagram Stories allows you to post “behind-the-scenes” videos to highlight the people and personalities behind your brand. It gives marketers and companies access to a sizable potential customer base and assists them in getting their content in front of the suitable audience members. \nBusinesses can use Instagram to monitor on rivals by monitoring their behaviour and seeing how they engage with their community. Its the perfect chance to engage with the community while also offering a lot of insightful feedback. \nThe techniques demonstrated on this course will allow you to effectively use Instagram as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Instagram will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Instagram to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the lastest feature releases. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Instagram? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. Connect with visual communities on Instagram. Learn how to build a loyal following of fans and connect with them through groups. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Instagram. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Meta Business Suite and third party applications\nContent Types Weve got you covered. \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite \neCommerce – Instagram shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Instagram store. \nSocial Outreach – Connect directly with new customers on DMs to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/instagram-marketing-fundamentals-10/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/20352F82-D437-4107-8191-03EEBB40FC95.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250516T090000
DTEND;TZID=UTC:20250516T163000
DTSTAMP:20260428T164519
CREATED:20240120T185600Z
LAST-MODIFIED:20240121T181234Z
UID:3163-1747386000-1747413000@innoversity.org
SUMMARY:Twitter/X Marketing Fundamentals
DESCRIPTION:Twitter/X Marketing Fundamentals\nNeed to boost sales? Need more leads? Need to improve customer service? Want to grow your online community? Want to align your brand with customer values? \nTwitter/X is a unique social media platform and its key differential is the focus on a real time content feed. This feature enables you to demonstrate your brand is fully up to date with current events. Twitter/Xs reach is massive with over 450 million active monthly users. Twitter/X emphasises short form text\, video and image communication. The platform offers organisations an excellent tool to communicate to key customer segments. \nThe techniques demonstrated on this course will allow you to effectively use Twitter/X as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Twitter/X will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Twitter/X to achieve marketing goals. \nThis course is updated weekly to keep up to date with new feature releases. This includes: Twitter/X spaces\, Twitter/X blue\, tips and communities. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \n  \nWho is it for? \nNew to marketing on Twitter/X? This course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. \nOptimise your hero section to gain interest and maximise engagement\nBuilding a Community Once you have the perfect profile\, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter/X to reach new customers and build loyalty \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the Twitter/X algorithms to boost reach organically. Save £££ on paid ads. \nContent Strategy – Content drives loyalty\nPlan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.\nContent Types Tweets\, Images\, Re-Tweets\, Video\, Spaces\, Communities. We have it all covered \nPaid Campaigns – Stop wasting money with inefficient ads. Get hands on with campaign manager to action paid ads \nSocial Outreach – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads. \nAdvanced Features – Spaces\, Communities and Tips. Twitter/X is always updating with new functionality. Keep up to date. \nAnalytics – Optimising your use of the platform to deliver maximum return on investment. \nGain insight into what works and what doesnt. Drive smart decisions\, optimise your strategy and increase ROI
URL:https://innoversity.org/event/twitter-x-marketing-fundamentals-10/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/7A816CC4-8616-4553-A483-AE51549665F6.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250523T090000
DTEND;TZID=UTC:20250523T163000
DTSTAMP:20260428T164519
CREATED:20240120T185345Z
LAST-MODIFIED:20240121T181216Z
UID:3118-1747990800-1748017800@innoversity.org
SUMMARY:LinkedIn Marketing Fundamentals
DESCRIPTION:LinkedIn Marketing\nLooking to increase business to business sales? \nThe techniques demonstrated on this course will allow you to effectively use Linkedin as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. \nThe effective use of Linkedin will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. \nLinkedin Groups connect professionals with common interests. Discover groups which match with your target customer. Learn how to join\, build a relationship and engage with group members to digitally network. \nLinkedin Events enables online meetups\, workshops\, seminars\, conferences and networking events. Linkedin events are used to grow business\, network and learn new skills. Event attendees can be followed up by sales post event. Learn how to create\, promote and manage linkedin events to promote your organisation. \nThere is a shortage of skilled social media managers who can utilise Linkedin to achieve marketing goals. \nThis course is updated on a weekly to keep up to date with the latest feature releases\nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on Linkedin? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting. \nBuilding a Community – Customer loyalty drives sales. LinkedIn is the #1 b2b networking website. Learn how to build a loyal network of valuable connections. \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Linkedin. Develop your ability to keep connections interested and entertained while building your authenticity. \nContent Scheduling – You cant be online all the time. Schedule content when your connections are online using Linkedin and third party applications\nContent Types – Weve got you covered \nPaid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with LinkedIn ads manager. \nSocial Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business. \nAdvanced Features \nAnalytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
URL:https://innoversity.org/event/linkedin-marketing-fundamentals-10/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/9EB02A79-EA64-4A61-B326-1664A1BA9FAD.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250530T090000
DTEND;TZID=UTC:20250530T090000
DTSTAMP:20260428T164519
CREATED:20240120T185527Z
LAST-MODIFIED:20240121T181145Z
UID:3151-1748595600-1748595600@innoversity.org
SUMMARY:TikTok Marketing
DESCRIPTION:TikTok Marketing Fundamentals \nWelcome to the “TikTok Marketing” course\, your gateway to unleashing the power of one of the fastest-growing and influential social media platforms in the digital landscape. In this dynamic course\, we will embark on a journey to explore and master the art of TikTok marketing\, a platform that has redefined the way businesses engage with audiences and promote their brands. \nAs TikTok continues to revolutionize the social media landscape\, understanding its unique dynamics and harnessing its creative potential is essential for any marketer\, entrepreneur\, or business owner. This course is crafted to equip you with the skills and insights needed to navigate TikToks vibrant community\, create compelling content\, and implement effective marketing strategies that resonate with the platforms diverse and engaged audience. \nWhether you are a seasoned marketer looking to expand your digital toolkit or an entrepreneur eager to leverage TikToks reach\, join us as we delve into the intricacies of TikTok marketing. From content creation and optimization to understanding algorithms\, analytics\, and running effective ad campaigns\, this course is designed to empower you with the knowledge and skills to thrive in the ever-evolving landscape of TikTok marketing. Welcome to a course that goes beyond the basics\, unlocking the full potential of TikTok to elevate your brand and captivate audiences in the digital era. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on TikTok? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda \n1. Creating a Presence\n– Understand the significance of business profiles in giving your organization a distinct personality.\n– Optimize your hero section to captivate interest and maximize engagement.\n– Learn effective strategies to build a compelling online presence. \n2. Building a Community\n– Explore how customer loyalty fuels sales and how TikTok excels in connecting with customers on their interests.\n– Develop skills to build a loyal following and foster genuine connections with your audience. \n3. Algorithms to Boost Reach\n– Uncover the mysteries of TikTok algorithms to organically boost reach.\n– Discover techniques to maximize organic reach and reduce reliance on paid ads. \n4. Content Strategy\n– Learn how to plan marketing campaigns tailored for TikToks unique features.\n– Develop content that drives engagement\, captures attention\, and builds lasting loyalty. \n5. Content Scheduling\n– Master the art of scheduling content efficiently\, ensuring optimal visibility when your audience is online.\n– Explore tools and applications that streamline content scheduling for enhanced efficiency. \n6. Content Types Ð Short Videos and Reels\n– Dive into the specifics of creating short videos and reels that resonate with TikToks audience.\n– Gain insights into the content types that perform best on the platform. \n7. Paid Campaigns\n– Elevate your advertising game by learning how to run effective paid ad campaigns.\n– Utilize social listening and keyword research to plan and optimize your campaigns with TikTok Ads Manager. \n8. Social Outreach\n– Harness the power of direct messages to connect with new customers and build personalized relationships.\n– Explore strategies for effective social outreach to drive new business opportunities. \n9. Advanced Features\n– Explore advanced features on TikTok to enhance your business presence and engagement.\n– Stay ahead of the curve with a deep dive into features that can take your TikTok strategy to the next level. \n10. Analytics\n– Gain invaluable insights into your TikTok performance to make informed decisions.\n– Drive smart\, data-driven choices to increase return on investment (ROI) and refine your TikTok strategy for optimal results. \nJoin us for a comprehensive journey through the world of TikTok for business\, where you will not only create a strong presence but also master the strategies to connect\, engage\, and succeed in this dynamic digital landscape. Get ready to unlock the full potential of TikTok for your business success!
URL:https://innoversity.org/event/tiktok-marketing-10/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/04F226A4-AC28-497B-A636-01ABFAD40A71.jpg
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