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DTSTART;TZID=UTC:20250210T090000
DTEND;TZID=UTC:20250212T163000
DTSTAMP:20260615T123733
CREATED:20240120T185233Z
LAST-MODIFIED:20240120T185233Z
UID:3095-1739178000-1739377800@innoversity.org
SUMMARY:Influencer Marketing
DESCRIPTION:Influencer Marketing \nInfluencer marketing is one of the most successful strategies used by brands to increase brand recognition and client base. Influencers may generate excitement\, curiosity\, and purchasing power among their social media following by utilising the power of third-party endorsement and turn their followers into your clients. It comes as no surprise that this type of word-of-mouth advertising is causing a stir in the world of public relations and more general marketing tactics. \nThe legal requirements and obligations of each party\, the advantages of working with influencers\, and best practice for managing their content across the range of social media platforms\, including Twitter\, Instagram\, Facebook\, LinkedIn\, and YouTube\, will all be covered in this course as we look at best practises for social media influencer marketing. \nIt will cover how different industries utilise influencers to effectively market their brands as well as how to make the most of each platform to match it with your companys goals. \nCustomers are turning to other sources for ideas and guidance on where to purchase goods and services as advertisements and conventional marketing strategies lose favour. Influencer marketing has the power of third party endorsement\, unlike traditional advertising\, which is sometimes filled with questionable statistics and conflicting claims. It makes use of the psychological fallacy that it is a reliable source\, much like a friends advice. \nConsumers are deeply intertwined with individuals they like on social media in a world where we are more digitally literate than ever and have access to our heroes lives like never before through social media. Consumers are more engaged with influencers than ever before and place a lot more trust in them than in brands\, whether its reading about their everyday lives on Instagram Stories or following their political opinions on Twitter. \nThe psychology of influence has also evolved recently. Because consumers identify with influencers in more ways than they do with brands\, they are more inclined to believe what they hear from them than they are from brands. \nInfluencer marketing may help your brand\, regardless of your sector. Many people are turned off by the phrase because they believe it to be only applicable to high-profile celebrities who spend hundreds of thousands of pounds to collaborate with. \nWe will give you the resources to find influencers that are appropriate for your company so you can get the most of your money\, no matter how little. From there\, you can proceed to develop a solid partnership that will not only give you amazing online material that sparks discussion but also give your business a previously untapped platform to address your target audience directly. \nWe will guarantee excellent content\, enduring relationships\, as well as insight into best practises for what to do when things dont go as planned and\, if necessary\, legal advice. Although we never anticipate things to go wrong\, its always wise to plan for the worst-case scenario so that you are certain that you can handle any issue when you use an influencer approach. We have the resources to help you with that. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.  \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications.  \nWho is it for?  \nThis Influencer Marketing course is designed for individuals and professionals seeking to harness the power of influencer collaborations to elevate their brand or business. Whether you are an entrepreneur\, marketer\, social media manager\, or aspiring influencer\, this course caters to a diverse audience eager to unlock the secrets of successful influencer marketing strategies. \nBusiness Owners & Entrepreneurs: Learn how to strategically leverage influencers to enhance brand visibility\, build credibility\, and drive business growth. \nMarketers & Social Media Managers: Acquire the skills to plan and execute effective influencer marketing campaigns\, optimizing brand partnerships for maximum impact. \nAspiring Influencers: Understand the intricacies of building a personal brand\, attracting collaborations\, and creating engaging content that resonates with your audience and potential partners. \nMarketing Professionals: Stay ahead in the ever-evolving digital landscape by incorporating influencer marketing into your overall strategy\, connecting with audiences authentically. \nNo matter your background\, if youre eager to harness the influence of social media personalities to achieve your marketing goals\, this course is your gateway to mastering the art and science of influencer marketing. \nAgenda\nInfluencer Marketing	– Discover the influence of an influencer. Learn what an influencer marketing campaign is\, the different types of influencers\, and what influencers can do youre your brand.  \nPlanning Influencer Marketing Campaign Ð Design an influencer campaign to meet your marketing objectives. Understand the campaign types and the services influencer offer. Learn key factors which boost the effectiveness of an influencer campaign. Create a campaign plan to maximise success. \nPitching to Influencers Ð Discover how to find and recruit influencers via agencies\, networks and directly. Find influencers in your niche.  \nAgreements and Contracts Ð Understand the process of reaching an agreement for influencer services. Understand how to negotiate a contract. Get familiar with key terms and conditions of influencer agreements.  \nMeasuring Success – Measure and analyse the results of your influencer marketing campaign to evaluate the value of your campaign. Use reports to understand the effectiveness of influence and continually improve your campaigns.
URL:https://innoversity.org/event/influencer-marketing-6/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/D7EF1723-742D-4776-9154-8C58B7BC40BB.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250210T090000
DTEND;TZID=UTC:20250212T163000
DTSTAMP:20260615T123733
CREATED:20240120T185645Z
LAST-MODIFIED:20240121T234941Z
UID:3178-1739178000-1739377800@innoversity.org
SUMMARY:Wordpress Web Development
DESCRIPTION:WordPress Web Development\nWelcome to the exciting world of WordPress web development! In this comprehensive course\, we will embark on a journey to unlock the immense potential of WordPress\, the leading content management system (CMS) that powers over 40% of websites on the internet. Whether you are a beginner looking to build your first website or an experienced developer seeking to enhance your skills\, this course is designed to cater to all levels of expertise. \nWordPress has evolved far beyond its origins as a blogging platform\, now serving as a versatile tool for creating dynamic and interactive websites. With its user-friendly interface\, extensive theme and plugin ecosystem\, and thriving community\, WordPress provides an excellent foundation for building anything from personal blogs and business websites to e-commerce platforms and community portals. \nThroughout this course\, we will delve into the essential aspects of WordPress web development. Starting with the fundamentals\, we will explore the core features of WordPress\, understand its architecture\, and learn how to navigate the dashboard effectively. As we progress\, well dive into theme development\, uncovering the secrets of creating visually stunning and responsive designs to captivate your audience. \nBut thats not allÑour journey will also cover plugin development\, enabling you to extend the functionality of your WordPress site and tailor it to your specific needs. From optimizing performance and security to implementing advanced features\, you will gain the skills necessary to take your websites to the next level. \nWhether you are a freelancer\, an entrepreneur\, or someone passionate about web development\, this course aims to empower you with the knowledge and practical skills needed to succeed in the dynamic field of WordPress web development. Get ready to transform your ideas into reality and embark on a rewarding journey of creating powerful\, engaging\, and functional websites with WordPress! \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is this Course For? \nThis WordPress web development course is meticulously crafted to cater to a diverse audience with varying levels of expertise and aspirations. \nAspiring Web Developers: If you are just starting your journey in web development and eager to create your own websites\, blogs\, or online portfolios\, this course will provide you with a solid foundation. We will guide you through the basics\, ensuring you grasp fundamental concepts and gain the confidence to bring your ideas to life. \nEntrepreneurs and Small Business Owners: For entrepreneurs and small business owners seeking to establish a strong online presence\, WordPress offers an ideal platform. This course will equip you with the skills to independently manage and customize your website\, allowing you to showcase your products or services effectively. \nFreelancers and Designers: If you are a freelance web developer or designer\, enhancing your proficiency in WordPress can open new avenues for client projects. Learn how to create stunning and functional websites efficiently\, meet client requirements\, and stay competitive in the freelance market. \nExperienced Developers: Even if you have experience in web development\, diving into the specifics of WordPress can significantly broaden your skill set. Whether you want to specialize in theme and plugin development or gain insights into optimizing and maintaining WordPress sites\, this course will provide advanced knowledge to elevate your capabilities. \nMarketing Professionals: Understanding WordPress is invaluable for marketing professionals aiming to manage and optimize their companys online presence. Learn how to create engaging content\, implement SEO strategies\, and leverage the power of WordPress to enhance your digital marketing efforts. \nCourse Agenda \nIntroduction to WordPress\n– Understanding the Basics of WordPress\n– Exploring the WordPress Dashboard\n– Navigating the Admin Interface\n– Creating and Managing User Accounts \nSetting Up Your WordPress Site\n– Choosing a Hosting Provider and Installing WordPress\n– Configuring Basic Settings\n– Exploring Themes and Choosing the Right One\n– Customizing Your Site with Widgets and Menus \nMastering Content Creation\n– Creating and Managing Posts and Pages\n– Understanding the Media Library\n– Utilizing Categories and Tags\n– Implementing Best Practices for Content Creation \nThemes\n– Introduction to WordPress Themes\n– Customizing Existing Themes\n– Ensuring Responsiveness for Various Devices \nPlugins\n– Exploring the Power of WordPress Plugins\n– Integrating and Configuring Existing Plugins\n– Ensuring Plugin Compatibility and Security \nAdvanced Functionality\n– Exploring Custom Post Types and Taxonomies\n– Implementing Advanced Custom Fields\n– Incorporating Multilingual Support\n– Enhancing User Experience with Ajax \nSEO Optimization\n– Understanding SEO Fundamentals\n– Implementing SEO Best Practices in WordPress\n– Using SEO Plugins Effectively \nPerformance and Security\n– Optimizing WordPress for Speed\n– Implementing Security Best Practices\n– Handling Backups and Updates\n– Troubleshooting Common Issues \nLaunching and Maintaining Your WordPress Site\n– Preparing Your Site for Launch\n– Ensuring Accessibility and Usability\n– Ongoing Maintenance and Updates\n– Strategies for Scaling Your Website
URL:https://innoversity.org/event/wordpress-web-development-6/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/25.jpg
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DTSTART;TZID=UTC:20250210T090000
DTEND;TZID=UTC:20250214T163000
DTSTAMP:20260615T123733
CREATED:20240120T190015Z
LAST-MODIFIED:20240121T234934Z
UID:3248-1739178000-1739550600@innoversity.org
SUMMARY:Psycology of Selling
DESCRIPTION:Psychology of Selling\nWelcome to the “Psychology of Selling” course\, where the art and science of successful sales converge. In this dynamic program\, participants will delve into the intricacies of human behaviour\, unlocking the psychological principles that drive effective selling strategies. From understanding customer motivations to mastering the psychology behind persuasive communication\, this course empowers sales professionals and entrepreneurs alike with the insights and techniques needed to close deals\, build lasting client relationships\, and elevate sales performance to new heights. Join us for a transformative journey that goes beyond traditional sales tactics\, offering a deep dive into the psychology of buying and selling for unparalleled success in the world of sales. \nLooking to improve your selling skills? \nThis five day course is designed for sales professionals looking for practical techniques to improve their game. This course will provide you with an overview of the sales process\, from prospecting through to closing the deal. It will take the fundamentals and develop your sales skills and techniques to enable you to think about the opportunity to understand the best approach. You will be taught consumer behaviour\, customer segmentation and targeting to tailor your sales efforts to match what the customer expects. This course is designed to enable you to quickly analyse the sales opportunity and adapt your sales approach to achieve maximum results. \nDevelop your skills to help customers identify their needs and provide solutions to those need. Sales professionals add value to the sales process by providing the customer with relevant information\, providing customers with insights and new ways of looking at problems. \nProspecting is the one task that will directly impact a sales professionals performance. Successful sales professionals are those who spend the majority of their time prospecting. The quality of the prospecting efforts can boost the number of meetings booked and therefore deals closed. Learn effective techniques from experienced sales professionals Spend less time chatting to receptionists and more time dealing with decision makes by implementing effective prospecting techniques. Grab your prospects attention with tailored interest getters. \nBuild trust by demonstrating your competence and understanding how to take control of the sale process to maintain the customers confidence. \nIneffective sales people waste time speaking to prospects who are not interested in buying. Effective sales people qualify buyers. This will allow you to spend your time with potential buyers\, and spend your otherwise wasted time to improve prospects. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nThis training course is intended for sales professionals who are looking for an introductory course on selling in a B2B and B2C environment. \nAgenda \nThe Psychology of Selling – Understand the impact of mentality on your personal selling journey. Gain insight into motivational techniques to achieve success\nConsumer Buyer Behaviour – Understand the thoughts and actions of consumers before and during the sales. Examine how this impacts on the sales process. \nOrganisational Buyer Behaviour – Organisations act differently to consumers. Learn how to optimise your sales techniques to appeal to business buyers \nSegmentation and Targeting – Tailor your messaging and approach based on your customer. Learn how to identify your customers wants and interests based on key demographics. \nCreating a Personal Selling Strategy – Combine buyer behaviour and segmentation and targeting to adapt your sales approach to resonate with the customer as an individual\nEffective Prospecting Break through the noise and gain your prospects interest. \nQualifying Buyers – Rookie sales executives waste time chasing prospects who like to chat\, but are not ready to buy. Quality your prospect to ensure you save yourself time\, and energy disqualifying prospects who are not ready to buy. \nBooking Meetings – Increase the number of meetings booked with quality prospects\nIdentifying Needs on Discovery Calls Explore how to ask the right questions to discover your prospects needs and motivations \nPositioning Products and Services – Dont pitch. Position! Tailor your offer to solve your clients problems. Pitching the right way will increase your win rate. \nObjection Handling – Objections are a natural part of the sales process. Understand the different types of objections and how to handle them. Learn how to provide your prospects with the confidence to buy. \nNegotiation – Gain insight into basic negotiation tactics to provide your client with the best available offer \nClosing – Never sweat asking for business again. Learn how to bring the sale to a natural close and win business. \nFollowing up – Develop long term relationships with customers by following up. Ensure your customers are satisfied and collect social proof to develop future business.
URL:https://innoversity.org/event/psycology-of-selling-13/
LOCATION:Virtual
CATEGORIES:Sales
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/7697338D-76E1-4E5C-854D-46567308B047.jpg
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