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CREATED:20240120T185403Z
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UID:3125-1731315600-1731688200@innoversity.org
SUMMARY:Marketing 101: Priniples of Marketing
DESCRIPTION:Principles of Marketing\nMarketing is essential to business success. All organisations must create\, communicate\, deliver\, and exchange offerings which add value. This course is designed for beginners who are looking to gain an understanding of fundamental marketing concepts. \nUnderstanding fundamental marketing concepts is the first essential stage to develop a marketing plan for your organisation. \nInnoversitys online short course on marketings fundamentals\, Introduction to Marketing\, offers a thorough introduction to the topic. You will become familiar with the fundamental concepts of marketing and how to put them into practice over the course of ten weekly lessons. \nThis course explains the marketing function and how it adds value to organisations. It then follows through the process of developing a marketing strategy for an organisaiton. This course will enable you to understand core marketing principles and how they can be applied in the workplace. \nThis course includes key marketing models including BCG matrix\, segmentation targeting and positioning\, 5 Ps and the marketing mix. \nOur focused and engaging marketing training course explores how to create a competitive edge by utilising marketing tools and strategies and by adopting a customer-oriented approach. \nYou will get a deeper grasp of marketing concepts as well as the skills and information necessary to develop and implement an effective marketing strategy by the conclusion of this principles of marketing short course. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nLooking to develop a fundamental understanding of key marketing concepts? \nThis course is for you! \nAgenda \n1. Introduction to Marketing\n– Defining marketing and its role in business\n– Overview of key marketing concepts and principles\n– Understanding the marketing mix (4Ps) and its applications \n2. Understanding Consumer Behaviour\n– Exploring the psychology of consumer decision-making\n– Analyzing factors influencing consumer choices\n– Applying consumer behavior insights to marketing strategies \n3. Market Research and Analysis\n– Importance of market research in decision-making\n– Conducting effective market research\n– Analyzing market trends and competitor landscape \n4. Segmentation\, Targeting\, and Positioning (STP)\n– Strategies for segmenting markets based on demographics\, psychographics\, and behaviour\n– Identifying target markets and positioning brands effectively\n– Crafting unique value propositions for competitive advantage \n5. Product Development and Branding\n– Product life cycle and its implication\n– Building and managing strong brand\n– Strategies for successful product development and innovation \n6. Pricing Strategies\n– Pricing models and approaches\n– Factors influencing pricing decision\n– Implementing effective pricing strategies for market success \n7. Distribution Channels and Logistics\n– Understanding the importance of distribution in marketing\n– Evaluating different distribution channel\n– Managing logistics for efficient product delivery \n8. Integrated Marketing Communications (IMC)\n– Coordinating various communication channels for a unified brand message\n– Utilizing advertising\, public relations\, and promotions effectively\n– Crafting compelling and consistent marketing communications \n9. Digital Marketing and Social Media\n– Navigating the digital landscape in marketing\n– Leveraging social media for brand visibility and engagement\n– Integrating online and offline marketing strategies \n10. Ethical and Social Responsibilities in Marketing\n– Examining ethical considerations in marketing practice\n– Assessing the impact of marketing on society and the environment\n– Implementing socially responsible marketing initiatives
URL:https://innoversity.org/event/marketing-101-priniples-of-marketing-5/
LOCATION:Virtual
CATEGORIES:Digital Marketing
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DTSTART;TZID=UTC:20241114T090000
DTEND;TZID=UTC:20241115T163000
DTSTAMP:20260615T162422
CREATED:20240120T185927Z
LAST-MODIFIED:20240122T113931Z
UID:3231-1731574800-1731688200@innoversity.org
SUMMARY:Personal Selling Skills
DESCRIPTION:Personal Selling Skills\nGetting started in sales? \nThis two day introductory course will cover the fundamentals of selling to enable you to hit the ground running to achieve your targets. \n20% of sales professionals bring in 80% of the revenue. Learn the skills necessary to become a top performer and achieve your sales goals. \nSales professionals are the rockstars that keep all businesses running. Their survival is based on sales professionals bringing in deals. Sales offers a rewarding and varied career with strong growth prospects. \nSales professionals help customers identify their needs and provide solutions to those needs. Sales professionals add value to the sales process by providing the customer with relevant information\, providing customers with insights and new ways of looking at problems. Learn how to take control of the sale process to ensure the customer receives what they want. \nThis course will provide you with an overview of the sales process\, from prospecting through to closing the deal. You will also learn practical techniques you can apply immediately. This course is designed to speed up your learning process so that you are more effective early in your sales career. \nProspecting is the one task that will directly impact a sales professionals performance. Successful sales professionals are those who spend the majority of their time prospecting. The quality of the prospecting efforts can boost the number of meetings booked and therefore deals closed. Learn effective techniques from experienced sales professionals Spend less time chatting to receptionists and more time dealing with decision makes by implementing effective prospecting techniques. Grab your prospects attention with tailored interest-getters. \nIneffective salespeople waste time speaking to prospects who are not interested in buying. Effective salespeople qualify buyers. This will allow you to spend your time with potential buyers\, and spend your otherwise wasted time to improve prospects. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nThis training course is intended for sales professionals who are looking for an introductory course on selling in a B2B and B2C environment. \nAgenda \nThe Role of Selling – Understand the impact selling makes to organisations and the different types of sales roles. \nSetting Targets – To be successful\, you need to set a target. Learn how to set effective personal sales goals. \nProspecting – Break through the noise and gain your prospects interest. \nQualifying – Rookie sales executives waste time chasing prospects who like to chat\, but are not ready to buy. Qualify your prospect to ensure you save yourself time\, energy disqualifying prospects who are not ready to buy. \nBooking Meetings – Increase the number of meetings booked with quality prospects\nDiscovery calls Explore how to ask the right questions to discover your prospects needs and motivations \nPitching – Tailor your offer to solve your clients problems. Pitching the right way will increase your win rate. \nObjection Handling – Objections are a natural part of the sales process. Understand the different types of objections and how to handle them. Learn how to provide your prospects with the confidence to buy. \nNegotiation – Gain insight into basic negotiation tactics to provide your client with the best available offer \nClosing – Never sweat asking for business again. Learn how to bring the sale to a natural close and win business.
URL:https://innoversity.org/event/personal-selling-skills-10/
LOCATION:Virtual
CATEGORIES:Sales
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DTSTART;TZID=UTC:20241115T090000
DTEND;TZID=UTC:20241115T090000
DTSTAMP:20260615T162422
CREATED:20240120T185513Z
LAST-MODIFIED:20240122T163550Z
UID:3147-1731661200-1731661200@innoversity.org
SUMMARY:TikTok Marketing
DESCRIPTION:TikTok Marketing Fundamentals \nWelcome to the “TikTok Marketing” course\, your gateway to unleashing the power of one of the fastest-growing and influential social media platforms in the digital landscape. In this dynamic course\, we will embark on a journey to explore and master the art of TikTok marketing\, a platform that has redefined the way businesses engage with audiences and promote their brands. \nAs TikTok continues to revolutionize the social media landscape\, understanding its unique dynamics and harnessing its creative potential is essential for any marketer\, entrepreneur\, or business owner. This course is crafted to equip you with the skills and insights needed to navigate TikToks vibrant community\, create compelling content\, and implement effective marketing strategies that resonate with the platforms diverse and engaged audience. \nWhether you are a seasoned marketer looking to expand your digital toolkit or an entrepreneur eager to leverage TikToks reach\, join us as we delve into the intricacies of TikTok marketing. From content creation and optimization to understanding algorithms\, analytics\, and running effective ad campaigns\, this course is designed to empower you with the knowledge and skills to thrive in the ever-evolving landscape of TikTok marketing. Welcome to a course that goes beyond the basics\, unlocking the full potential of TikTok to elevate your brand and captivate audiences in the digital era. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on TikTok? Looking to optimise your current strategy? \nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \n  \nAgenda \n1. Creating a Presence\n– Understand the significance of business profiles in giving your organization a distinct personality.\n– Optimize your hero section to captivate interest and maximize engagement.\n– Learn effective strategies to build a compelling online presence. \n2. Building a Community\n– Explore how customer loyalty fuels sales and how TikTok excels in connecting with customers on their interests.\n– Develop skills to build a loyal following and foster genuine connections with your audience. \n3. Algorithms to Boost Reach\n– Uncover the mysteries of TikTok algorithms to organically boost reach.\n– Discover techniques to maximize organic reach and reduce reliance on paid ads. \n4. Content Strategy\n– Learn how to plan marketing campaigns tailored for TikToks unique features.\n– Develop content that drives engagement\, captures attention\, and builds lasting loyalty. \n5. Content Scheduling\n– Master the art of scheduling content efficiently\, ensuring optimal visibility when your audience is online.\n– Explore tools and applications that streamline content scheduling for enhanced efficiency. \n6. Content Types Ð Short Videos and Reels\n– Dive into the specifics of creating short videos and reels that resonate with TikToks audience.\n– Gain insights into the content types that perform best on the platform. \n7. Paid Campaigns\n– Elevate your advertising game by learning how to run effective paid ad campaigns.\n– Utilize social listening and keyword research to plan and optimize your campaigns with TikTok Ads Manager. \n8. Social Outreach\n– Harness the power of direct messages to connect with new customers and build personalized relationships.\n– Explore strategies for effective social outreach to drive new business opportunities. \n9. Advanced Features\n– Explore advanced features on TikTok to enhance your business presence and engagement.\n– Stay ahead of the curve with a deep dive into features that can take your TikTok strategy to the next level. \n10. Analytics\n– Gain invaluable insights into your TikTok performance to make informed decisions.\n– Drive smart\, data-driven choices to increase return on investment (ROI) and refine your TikTok strategy for optimal results. \nJoin us for a comprehensive journey through the world of TikTok for business\, where you will not only create a strong presence but also master the strategies to connect\, engage\, and succeed in this dynamic digital landscape. Get ready to unlock the full potential of TikTok for your business success!
URL:https://innoversity.org/event/tiktok-marketing-6/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/04F226A4-AC28-497B-A636-01ABFAD40A71.jpg
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