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DTSTART;TZID=UTC:20241101T090000
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SUMMARY:Twitter/X Marketing Fundamentals
DESCRIPTION:Twitter/X Marketing Fundamentals\nNeed to boost sales? Need more leads? Need to improve customer service? Want to grow your online community? Want to align your brand with customer values? \nTwitter/X is a unique social media platform and its key differential is the focus on a real time content feed. This feature enables you to demonstrate your brand is fully up to date with current events. Twitter/Xs reach is massive with over 450 million active monthly users. Twitter/X emphasises short form text\, video and image communication. The platform offers organisations an excellent tool to communicate to key customer segments. \nThe techniques demonstrated on this course will allow you to effectively use Twitter/X as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Twitter/X will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Twitter/X to achieve marketing goals. \nThis course is updated weekly to keep up to date with new feature releases. This includes: Twitter/X spaces\, Twitter/X blue\, tips and communities. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \n  \nWho is it for? \nNew to marketing on Twitter/X? This course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. \nOptimise your hero section to gain interest and maximise engagement\nBuilding a Community Once you have the perfect profile\, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter/X to reach new customers and build loyalty \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the Twitter/X algorithms to boost reach organically. Save £££ on paid ads. \nContent Strategy – Content drives loyalty\nPlan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.\nContent Types Tweets\, Images\, Re-Tweets\, Video\, Spaces\, Communities. We have it all covered \nPaid Campaigns – Stop wasting money with inefficient ads. Get hands on with campaign manager to action paid ads \nSocial Outreach – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads. \nAdvanced Features – Spaces\, Communities and Tips. Twitter/X is always updating with new functionality. Keep up to date. \nAnalytics – Optimising your use of the platform to deliver maximum return on investment. \nGain insight into what works and what doesnt. Drive smart decisions\, optimise your strategy and increase ROI
URL:https://innoversity.org/event/twitter-x-marketing-fundamentals-6/
LOCATION:Virtual
CATEGORIES:Digital Marketing
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DTSTART;TZID=UTC:20241101T090000
DTEND;TZID=UTC:20241101T163000
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LAST-MODIFIED:20240120T190045Z
UID:3258-1730451600-1730478600@innoversity.org
SUMMARY:Relationship Selling
DESCRIPTION:Relationship Selling\nWelcome to the immersive course on Relationship Selling\, where the art of forging meaningful connections takes centre stage in the world of sales. In this transformative learning experience\, participants will delve into the intricacies of building authentic relationships with clients that extend beyond transactional encounters. \nEmbark on a journey that transcends conventional sales strategies as we explore the profound impact of interpersonal dynamics on the sales process. Through insightful discussions\, engaging case studies\, and interactive exercises\, you will gain a deep understanding of the psychology behind successful relationship selling. \nUncover the power of effective communication and active listening\, learning how to truly connect with your clients on a personal level. Discover the nuances of tailoring your approach to different personalities\, fostering trust\, and cultivating lasting partnerships that extend far beyond the initial sale. \nOur seasoned instructors bring a wealth of real-world experience to the table\, providing you with practical insights and proven techniques to navigate the complexities of relationship selling. Through role-playing scenarios and group discussions\, you will refine your skills in adapting to diverse client needs and building a rapport that stands the test of time. \nBy the end of this course\, you will not only master the art of relationship selling but also develop a strategic mindset that positions you as a trusted advisor rather than just a salesperson. Join us in this enriching exploration of human connection and elevate your sales approach to new heights. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications.  \nWho Should Attend?  \nSales Professionals:\n   – Individuals currently working in sales roles\, especially those involved in selling products or services that require relationship-building with clients and customers.\n   – Sales representatives seeking to enhance their interpersonal skills and deepen connections with clients to drive long-term business relationships. \nBusiness Development Executives:\n   – Professionals responsible for identifying new business opportunities and cultivating partnerships.\n   – Those aiming to refine their relationship-building strategies to foster sustainable connections with potential clients and partners. \nEntrepreneurs and Small Business Owners:\n   – Business leaders looking to establish and maintain strong connections with clients and customers for the growth and sustainability of their ventures.\n   – Individuals keen on learning relationship selling techniques to differentiate their businesses in competitive markets. \nCustomer Service Representatives:\n   – Individuals in customer-facing roles interested in improving customer satisfaction and loyalty through effective relationship-building.\n   – Professionals seeking to integrate relationship selling principles into their customer service approach to create lasting connections. \nMarketing Professionals:\n   – Marketers who want to understand the intersection of marketing and sales\, and how relationship selling can contribute to a more holistic customer experience.\n   – Those interested in aligning marketing strategies with sales efforts to maximize customer engagement and retention. \nAccount Managers:\n   – Professionals responsible for managing and nurturing existing client accounts.\n   – Account managers aiming to strengthen client relationships\, increase client retention\, and identify upselling or cross-selling opportunities. \nSales Managers and Team Leaders:\n   – Sales leaders looking to equip their teams with advanced relationship selling techniques to drive overall team success.\n   – Managers seeking to create a customer-centric sales culture within their organizations. \nProfessionals Transitioning to Sales Roles:\n   – Individuals from diverse professional backgrounds interested in entering the field of sales and wishing to develop strong relationship-building skills from the outset.\n   – Career changers looking to understand the principles of relationship selling to excel in their new sales-focused roles. \nAgenda \nIntroduction to Relationship Selling\n   – Defining Relationship Selling\n   – Differentiating Relationship Selling from Traditional Sales Approaches \nUnderstanding Buyer Behavior\n   – Analyzing the Buyers Journey\n   – Recognizing Emotional Drivers in Purchasing Decisions \nBuilding Trust and Credibility\n   – Importance of Trust in Sales\n   – Strategies for Establishing Credibility with Clients \nEffective Communication Skills\n   – Active Listening Techniques\n   – Tailoring Communication Styles to Connect with Clients \nCustomizing Solutions for Clients\n   – Needs Assessment and Solution Matching\n   – Tailoring Products/Services to Client Requirements \nHandling Objections and Resolving Issues\n   – Anticipating and Addressing Common Objections\n   – Conflict Resolution Strategies for Maintaining Relationships \nCreating Value for Clients\n   – Demonstrating Value Propositions\n   – Adding Value Throughout the Sales Process \nLeveraging Technology in Relationship Selling\n   – CRM Systems and Relationship Management\n   – Integrating Digital Tools for Enhanced Customer Engagement \nCustomer Retention Strategies\n   – Developing Loyalty Programs\n   – Proactive Measures for Retaining Clients \nCross-Selling and Upselling Techniques\n   – Identifying Opportunities for Additional Sales\n   – Cross-Selling and Upselling without Alienating Clients \nHandling Difficult Situations\n   – Dealing with Dissatisfied Clients\n   – Turning Negative Experiences into Positive Outcomes \nMeasuring and Evaluating Relationship Success\n   – Key Performance Indicators for Relationship Selling\n   – Continuous Improvement and Adaptation \nSelf-Reflection and Continuous Learning\n   – Assessing Personal Strengths and Weaknesses\n   – Strategies for Ongoing Professional Development \nBuilding a Personal Brand in Sales\n   – Establishing an Authentic and Trustworthy Image\n   – Leveraging Personal Branding to Enhance Relationships \nNetworking and Relationship Building Beyond Sales\n   – Expanding Professional Networks\n   – Collaborative Approaches to Business Development
URL:https://innoversity.org/event/relationship-selling-9/
LOCATION:Virtual
CATEGORIES:Sales
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