Social Media Marketing
2024-10-14 09:00 - 2024-10-18 16:30 UTC | Virtual
Social Media Marketing
Boost sales, generate leads, improve customer service and increase brand awareness using social media. Social media is the most powerful marketing tool used today. Connect with customers on a personal level using free tools.
Digital marketers and sales professionals use social media to connect with customers and build relationships. Social media is used to connect, entertain, inform and engage with customers.
The techniques demonstrated in this course will allow you to effectively use social media as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of social media will allow you to maximise the use of free tools to achieve your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise social media platforms to achieve marketing goals.
This course is kept updated weekly to keep on top on new feature releases.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
New to marketing on social media? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Agenda
Principles of Social Media Marketing
Creating a presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. Optimise your hero section to gain interest and maximise engagement
Build a Community – Once you have the perfect profile, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter to reach new customers and build loyalty
Content Strategy – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.
Content Planning- Content drives loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.
Content creation – Tweets, Images, Re-Tweets, Video, Spaces, Communities. We have it all covered
Content Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.
Paid Campaigns – Stop wasting money with inefficient ads. Get hands on with the campaign manager to action paid ads
Social Outreach and Engagement – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads.
Analytics – Optimising your use of the platform to deliver maximum return on investment.
Gain insight into what works and what doesnt. Drive smart decisions, optimise your strategy and increase ROI
Advanced Features – Spaces, Communities and Tips. Twitter is always updating with new functionality. Keep up to date.

Personal Selling Skills
2024-10-17 09:00 - 2024-10-18 16:30
Personal Selling Skills
Getting started in sales?
This two day introductory course will cover the fundamentals of selling to enable you to hit the ground running to achieve your targets.
20% of sales professionals bring in 80% of the revenue. Learn the skills necessary to become a top performer and achieve your sales goals.
Sales professionals are the rockstars that keep all businesses running. Their survival is based on sales professionals bringing in deals. Sales offers a rewarding and varied career with strong growth prospects.
Sales professionals help customers identify their needs and provide solutions to those needs. Sales professionals add value to the sales process by providing the customer with relevant information, providing customers with insights and new ways of looking at problems. Learn how to take control of the sale process to ensure the customer receives what they want.
This course will provide you with an overview of the sales process, from prospecting through to closing the deal. You will also learn practical techniques you can apply immediately. This course is designed to speed up your learning process so that you are more effective early in your sales career.
Prospecting is the one task that will directly impact a sales professionals performance. Successful sales professionals are those who spend the majority of their time prospecting. The quality of the prospecting efforts can boost the number of meetings booked and therefore deals closed. Learn effective techniques from experienced sales professionals Spend less time chatting to receptionists and more time dealing with decision makes by implementing effective prospecting techniques. Grab your prospects attention with tailored interest-getters.
Ineffective salespeople waste time speaking to prospects who are not interested in buying. Effective salespeople qualify buyers. This will allow you to spend your time with potential buyers, and spend your otherwise wasted time to improve prospects.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
This training course is intended for sales professionals who are looking for an introductory course on selling in a B2B and B2C environment.
Agenda
The Role of Selling – Understand the impact selling makes to organisations and the different types of sales roles.
Setting Targets – To be successful, you need to set a target. Learn how to set effective personal sales goals.
Prospecting – Break through the noise and gain your prospects interest.
Qualifying – Rookie sales executives waste time chasing prospects who like to chat, but are not ready to buy. Qualify your prospect to ensure you save yourself time, energy disqualifying prospects who are not ready to buy.
Booking Meetings – Increase the number of meetings booked with quality prospects
Discovery calls Explore how to ask the right questions to discover your prospects needs and motivations
Pitching – Tailor your offer to solve your clients problems. Pitching the right way will increase your win rate.
Objection Handling – Objections are a natural part of the sales process. Understand the different types of objections and how to handle them. Learn how to provide your prospects with the confidence to buy.
Negotiation – Gain insight into basic negotiation tactics to provide your client with the best available offer
Closing – Never sweat asking for business again. Learn how to bring the sale to a natural close and win business.

Facebook Marketing Fundamentals
2024-10-18 09:00 - 16:30
Facebook Marketing Fundamentals
Facebook is the worlds most popular social network. It is the place people go to keep up do date with friends and family. Users can create live videos, join interest groups, make an event plan, instant message friends, ask for recommendations and buy or sell items.
Facebook has the broadest appeal of all the social networking platforms. Facebook doesnt cater to specific demographics. This has resulted in 2.91 billion users.
Facebook has the most sophisticated ads management platform. With huge amounts of facebook users, you can create custom audiences for PPC campaigns. Targeting customs are highly customisable so that you can reach target audiences based on age, location, hobbies, and interests. Facebook Ads also offers flexibility in the types and formats of ads which can be made.
The techniques demonstrated on this course will allow you to effectively use facebook as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of facebook will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise facebook to achieve marketing goals.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
New to marketing on Facebook? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Agenda
Creating a Presence – Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting.
Building a Community – Customer loyalty drives sales. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal following of fans and connect with them through groups.
Algorithms to Boost Reach – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.
Content Strategy – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.
Content Scheduling – You cant be online all the time. Schedule content when your connections are online using Facebook and third party applications
Content Types – Text, photo, video, link, carousel, polls, lives, stories. Weve got you covered
Paid Campaigns – Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with Meta Business Suite
Ecommerce – Facebook shop offers additional channels for your ecommerce store. Develop your digital selling skills and configure an optimised Facebook store.
Social Outreach – Connect directly with new customers on messenger to build personal relationships to develop new business.
Advanced Features
Analytics – Gain insight into what works and what doesnt. Drive smart decisions and increase ROI
