Social Selling
2024-10-14 09:00 - 2024-10-16 16:30 UTC | Virtual
Social Selling
The top 5% of sales professionals use social media to sell.
Traditional sales methods, such as cold calling and emails, are no longer as productive or practical because todays consumers are increasingly resistant to them. Instead, they are using online resources like LinkedIn to study goods, services, businesses, and even individuals before they contact or make a purchase.
There is more to social media than finding names to call. In order to take advantage of the opportunities social media networks like LinkedIn give, successful salespeople have quickly modified their strategy and adopted social selling strategies. In order to stay ahead of the competition, they have devised techniques that enable them to forge favourable connections with potential clients as well as positively affect them.
Innoversity addresses the significance of mastering social selling and gives you the knowledge, tools, and strategies required to efficiently network, target, and engage with potential customers on social media. After completing this course, you will feel assured and have a polished social selling strategy that you can use right immediately for quick results.
Do you have a social media presence that is active but are confused how to convert followers, admirers, and connections into paying customers? The skills, knowledge, and processes you need to direct your social media audience through your sales funnel and persuade them to buy are provided in this interactive one-day course.
Well demonstrate for you how to choose the most qualified leads and provide the material required to forge successful connections. Additionally, well show you how to leverage social selling to turn current clients into champions for your brand who will promote you to others.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
This training course is intended for B2B and B2C sales professionals who are looking to make the most out of selling on social media.
Agenda
Optimise Your Profile – Make a great first impression. Your profile give you a personality. Build your profile to create a presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting.
Build a Personal Brand – Build your authenticity by becoming a thought leader. Learn how to create and implement a personal brand to stand out from the crowd.
Social Listening – Understand your audience. Identify what they are interested in. Keep on top of trends to keep Relevant and build reach. Keep one eye on the competition.
Content Planning – Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained.
Content Creation – Spending hours on content creation? Content builds your authenticity as a thought leader, but it doesnt have to be time consuming. We will show you how to keep on top of trends and build original content fast.
Build a Network – Build a digital network. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal network of fans and connect with them through groups.
Build Relationships – People buy from people they like. Use social media to build relationships and warm up leads through content and engagement. Who doesnt like a like?
Search Functionality – Sometimes all you need is a name. Find your ideal customer using advanced search on LinkedIn, Twitter/X and Facebook.
Cold Outreach – Connect directly with contacts on DM to build personal relationships to develop new business.

Social Media Marketing
2024-10-14 09:00 - 2024-10-18 16:30
Social Media Marketing
Boost sales, generate leads, improve customer service and increase brand awareness using social media. Social media is the most powerful marketing tool used today. Connect with customers on a personal level using free tools.
Digital marketers and sales professionals use social media to connect with customers and build relationships. Social media is used to connect, entertain, inform and engage with customers.
The techniques demonstrated in this course will allow you to effectively use social media as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of social media will allow you to maximise the use of free tools to achieve your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise social media platforms to achieve marketing goals.
This course is kept updated weekly to keep on top on new feature releases.
Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.
Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.
Who is it for?
New to marketing on social media? Looking to optimise your current strategy?
This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.
Agenda
Principles of Social Media Marketing
Creating a presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. Optimise your hero section to gain interest and maximise engagement
Build a Community – Once you have the perfect profile, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter to reach new customers and build loyalty
Content Strategy – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.
Content Planning- Content drives loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.
Content creation – Tweets, Images, Re-Tweets, Video, Spaces, Communities. We have it all covered
Content Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.
Paid Campaigns – Stop wasting money with inefficient ads. Get hands on with the campaign manager to action paid ads
Social Outreach and Engagement – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads.
Analytics – Optimising your use of the platform to deliver maximum return on investment.
Gain insight into what works and what doesnt. Drive smart decisions, optimise your strategy and increase ROI
Advanced Features – Spaces, Communities and Tips. Twitter is always updating with new functionality. Keep up to date.
