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DTSTART;TZID=UTC:20240819T090000
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SUMMARY:Social Media Marketing
DESCRIPTION:Social Media Marketing\nBoost sales\, generate leads\, improve customer service and increase brand awareness using social media. Social media is the most powerful marketing tool used today. Connect with customers on a personal level using free tools. \nDigital marketers and sales professionals use social media to connect with customers and build relationships. Social media is used to connect\, entertain\, inform and engage with customers. \nThe techniques demonstrated in this course will allow you to effectively use social media as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of social media will allow you to maximise the use of free tools to achieve your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise social media platforms to achieve marketing goals. \nThis course is kept updated weekly to keep on top on new feature releases. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nNew to marketing on social media? Looking to optimise your current strategy?\nThis course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nPrinciples of Social Media Marketing \nCreating a presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. Optimise your hero section to gain interest and maximise engagement \nBuild a Community – Once you have the perfect profile\, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter to reach new customers and build loyalty \nContent Strategy – Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads. \nContent Planning- Content drives loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.\nContent creation – Tweets\, Images\, Re-Tweets\, Video\, Spaces\, Communities. We have it all covered \nContent Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement. \nPaid Campaigns – Stop wasting money with inefficient ads. Get hands on with the campaign manager to action paid ads \nSocial Outreach and Engagement – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads. \nAnalytics – Optimising your use of the platform to deliver maximum return on investment.\nGain insight into what works and what doesnt. Drive smart decisions\, optimise your strategy and increase ROI \nAdvanced Features – Spaces\, Communities and Tips. Twitter is always updating with new functionality. Keep up to date.
URL:https://innoversity.org/event/social-media-marketing-3/
LOCATION:Virtual
CATEGORIES:Digital Marketing
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LAST-MODIFIED:20240122T113812Z
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SUMMARY:Personal Selling Skills
DESCRIPTION:Personal Selling Skills\nGetting started in sales? \nThis two day introductory course will cover the fundamentals of selling to enable you to hit the ground running to achieve your targets. \n20% of sales professionals bring in 80% of the revenue. Learn the skills necessary to become a top performer and achieve your sales goals. \nSales professionals are the rockstars that keep all businesses running. Their survival is based on sales professionals bringing in deals. Sales offers a rewarding and varied career with strong growth prospects. \nSales professionals help customers identify their needs and provide solutions to those needs. Sales professionals add value to the sales process by providing the customer with relevant information\, providing customers with insights and new ways of looking at problems. Learn how to take control of the sale process to ensure the customer receives what they want. \nThis course will provide you with an overview of the sales process\, from prospecting through to closing the deal. You will also learn practical techniques you can apply immediately. This course is designed to speed up your learning process so that you are more effective early in your sales career. \nProspecting is the one task that will directly impact a sales professionals performance. Successful sales professionals are those who spend the majority of their time prospecting. The quality of the prospecting efforts can boost the number of meetings booked and therefore deals closed. Learn effective techniques from experienced sales professionals Spend less time chatting to receptionists and more time dealing with decision makes by implementing effective prospecting techniques. Grab your prospects attention with tailored interest-getters. \nIneffective salespeople waste time speaking to prospects who are not interested in buying. Effective salespeople qualify buyers. This will allow you to spend your time with potential buyers\, and spend your otherwise wasted time to improve prospects. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nThis training course is intended for sales professionals who are looking for an introductory course on selling in a B2B and B2C environment. \nAgenda \nThe Role of Selling – Understand the impact selling makes to organisations and the different types of sales roles. \nSetting Targets – To be successful\, you need to set a target. Learn how to set effective personal sales goals. \nProspecting – Break through the noise and gain your prospects interest. \nQualifying – Rookie sales executives waste time chasing prospects who like to chat\, but are not ready to buy. Qualify your prospect to ensure you save yourself time\, energy disqualifying prospects who are not ready to buy. \nBooking Meetings – Increase the number of meetings booked with quality prospects\nDiscovery calls Explore how to ask the right questions to discover your prospects needs and motivations \nPitching – Tailor your offer to solve your clients problems. Pitching the right way will increase your win rate. \nObjection Handling – Objections are a natural part of the sales process. Understand the different types of objections and how to handle them. Learn how to provide your prospects with the confidence to buy. \nNegotiation – Gain insight into basic negotiation tactics to provide your client with the best available offer \nClosing – Never sweat asking for business again. Learn how to bring the sale to a natural close and win business.
URL:https://innoversity.org/event/personal-selling-skills-7/
LOCATION:Virtual
CATEGORIES:Sales
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