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DTSTART;TZID=UTC:20240603T090000
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CREATED:20240120T185416Z
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UID:3129-1717405200-1717777800@innoversity.org
SUMMARY:Planning Marketing Campaigns
DESCRIPTION:Principles of Marketing\nMarketing is essential to business success. All organisations must create\, communicate\, deliver\, and exchange offerings which add value. This course is designed for beginners who are looking to gain an understanding of fundamental marketing concepts. \nUnderstanding fundamental marketing concepts is the first essential stage to develop a marketing plan for your organisation. \nInnoversitys online short course on marketings fundamentals\, Introduction to Marketing\, offers a thorough introduction to the topic. You will become familiar with the fundamental concepts of marketing and how to put them into practice over the course of ten weekly lessons. \nThis course explains the marketing function and how it adds value to organisations. It then follows through the process of developing a marketing strategy for an organisaiton. This course will enable you to understand core marketing principles and how they can be applied in the workplace. \nThis course includes key marketing models including BCG matrix\, segmentation targeting and positioning\, 5 Ps and the marketing mix. \nOur focused and engaging marketing training course explores how to create a competitive edge by utilising marketing tools and strategies and by adopting a customer-oriented approach. \nYou will get a deeper grasp of marketing concepts as well as the skills and information necessary to develop and implement an effective marketing strategy by the conclusion of this principles of marketing short course. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nLooking to develop a fundamental understanding of key marketing concepts? \nThis course is for you! \nAgenda \n1. Introduction to Marketing\n– Defining marketing and its role in business\n– Overview of key marketing concepts and principles\n– Understanding the marketing mix (4Ps) and its applications \n2. Understanding Consumer Behaviour\n– Exploring the psychology of consumer decision-making\n– Analyzing factors influencing consumer choices\n– Applying consumer behavior insights to marketing strategies \n3. Market Research and Analysis\n– Importance of market research in decision-making\n– Conducting effective market research\n– Analyzing market trends and competitor landscape \n4. Segmentation\, Targeting\, and Positioning (STP)\n– Strategies for segmenting markets based on demographics\, psychographics\, and behaviour\n– Identifying target markets and positioning brands effectively\n– Crafting unique value propositions for competitive advantage \n5. Product Development and Branding\n– Product life cycle and its implication\n– Building and managing strong brand\n– Strategies for successful product development and innovation \n6. Pricing Strategies\n– Pricing models and approaches\n– Factors influencing pricing decision\n– Implementing effective pricing strategies for market success \n7. Distribution Channels and Logistics\n– Understanding the importance of distribution in marketing\n– Evaluating different distribution channel\n– Managing logistics for efficient product delivery \n8. Integrated Marketing Communications (IMC)\n– Coordinating various communication channels for a unified brand message\n– Utilizing advertising\, public relations\, and promotions effectively\n– Crafting compelling and consistent marketing communications \n9. Digital Marketing and Social Media\n– Navigating the digital landscape in marketing\n– Leveraging social media for brand visibility and engagement\n– Integrating online and offline marketing strategies \n10. Ethical and Social Responsibilities in Marketing\n– Examining ethical considerations in marketing practice\n– Assessing the impact of marketing on society and the environment\n– Implementing socially responsible marketing initiatives
URL:https://innoversity.org/event/planning-marketing-campaigns-2/
LOCATION:Virtual
CATEGORIES:Digital Marketing
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DTSTART;TZID=UTC:20240603T090000
DTEND;TZID=UTC:20240607T163000
DTSTAMP:20260903T083011
CREATED:20240120T185946Z
LAST-MODIFIED:20240122T114719Z
UID:3239-1717405200-1717777800@innoversity.org
SUMMARY:Psycology of Selling
DESCRIPTION:Psychology of Selling\nWelcome to the “Psychology of Selling” course\, where the art and science of successful sales converge. In this dynamic program\, participants will delve into the intricacies of human behaviour\, unlocking the psychological principles that drive effective selling strategies. From understanding customer motivations to mastering the psychology behind persuasive communication\, this course empowers sales professionals and entrepreneurs alike with the insights and techniques needed to close deals\, build lasting client relationships\, and elevate sales performance to new heights. Join us for a transformative journey that goes beyond traditional sales tactics\, offering a deep dive into the psychology of buying and selling for unparalleled success in the world of sales. \nLooking to improve your selling skills? \nThis five day course is designed for sales professionals looking for practical techniques to improve their game. This course will provide you with an overview of the sales process\, from prospecting through to closing the deal. It will take the fundamentals and develop your sales skills and techniques to enable you to think about the opportunity to understand the best approach. You will be taught consumer behaviour\, customer segmentation and targeting to tailor your sales efforts to match what the customer expects. This course is designed to enable you to quickly analyse the sales opportunity and adapt your sales approach to achieve maximum results. \nDevelop your skills to help customers identify their needs and provide solutions to those need. Sales professionals add value to the sales process by providing the customer with relevant information\, providing customers with insights and new ways of looking at problems. \nProspecting is the one task that will directly impact a sales professionals performance. Successful sales professionals are those who spend the majority of their time prospecting. The quality of the prospecting efforts can boost the number of meetings booked and therefore deals closed. Learn effective techniques from experienced sales professionals Spend less time chatting to receptionists and more time dealing with decision makes by implementing effective prospecting techniques. Grab your prospects attention with tailored interest getters. \nBuild trust by demonstrating your competence and understanding how to take control of the sale process to maintain the customers confidence. \nIneffective sales people waste time speaking to prospects who are not interested in buying. Effective sales people qualify buyers. This will allow you to spend your time with potential buyers\, and spend your otherwise wasted time to improve prospects. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \nWho is it for? \nThis training course is intended for sales professionals who are looking for an introductory course on selling in a B2B and B2C environment. \nAgenda \nThe Psychology of Selling – Understand the impact of mentality on your personal selling journey. Gain insight into motivational techniques to achieve success\nConsumer Buyer Behaviour – Understand the thoughts and actions of consumers before and during the sales. Examine how this impacts on the sales process. \nOrganisational Buyer Behaviour – Organisations act differently to consumers. Learn how to optimise your sales techniques to appeal to business buyers \nSegmentation and Targeting – Tailor your messaging and approach based on your customer. Learn how to identify your customers wants and interests based on key demographics. \nCreating a Personal Selling Strategy – Combine buyer behaviour and segmentation and targeting to adapt your sales approach to resonate with the customer as an individual\nEffective Prospecting Break through the noise and gain your prospects interest. \nQualifying Buyers – Rookie sales executives waste time chasing prospects who like to chat\, but are not ready to buy. Quality your prospect to ensure you save yourself time\, and energy disqualifying prospects who are not ready to buy. \nBooking Meetings – Increase the number of meetings booked with quality prospects\nIdentifying Needs on Discovery Calls Explore how to ask the right questions to discover your prospects needs and motivations \nPositioning Products and Services – Dont pitch. Position! Tailor your offer to solve your clients problems. Pitching the right way will increase your win rate. \nObjection Handling – Objections are a natural part of the sales process. Understand the different types of objections and how to handle them. Learn how to provide your prospects with the confidence to buy. \nNegotiation – Gain insight into basic negotiation tactics to provide your client with the best available offer \nClosing – Never sweat asking for business again. Learn how to bring the sale to a natural close and win business. \nFollowing up – Develop long term relationships with customers by following up. Ensure your customers are satisfied and collect social proof to develop future business.
URL:https://innoversity.org/event/psycology-of-selling-4/
LOCATION:Virtual
CATEGORIES:Sales
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/7697338D-76E1-4E5C-854D-46567308B047.jpg
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DTSTART;TZID=UTC:20240607T090000
DTEND;TZID=UTC:20240607T163000
DTSTAMP:20260903T083011
CREATED:20240120T185542Z
LAST-MODIFIED:20240122T163325Z
UID:3156-1717750800-1717777800@innoversity.org
SUMMARY:Twitter/X Marketing Fundamentals
DESCRIPTION:Twitter/X Marketing Fundamentals\nNeed to boost sales? Need more leads? Need to improve customer service? Want to grow your online community? Want to align your brand with customer values? \nTwitter/X is a unique social media platform and its key differential is the focus on a real time content feed. This feature enables you to demonstrate your brand is fully up to date with current events. Twitter/Xs reach is massive with over 450 million active monthly users. Twitter/X emphasises short form text\, video and image communication. The platform offers organisations an excellent tool to communicate to key customer segments. \nThe techniques demonstrated on this course will allow you to effectively use Twitter/X as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of Twitter/X will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise Twitter/X to achieve marketing goals. \nThis course is updated weekly to keep up to date with new feature releases. This includes: Twitter/X spaces\, Twitter/X blue\, tips and communities. \nOur world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you. \nInnoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management\, Digital Marketing\, Web Development\, Software Development\, Design\, Data\, AI\, Cyber\, Cloud\, Networking and Business Applications. \n  \nWho is it for? \nNew to marketing on Twitter/X? This course is for you. Understand the fundamentals of creating and optimising pages\, building connections\, posting content\, running ads and social outreach. \nAgenda\nCreating a Presence – Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. \nOptimise your hero section to gain interest and maximise engagement\nBuilding a Community Once you have the perfect profile\, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter/X to reach new customers and build loyalty \nAlgorithms to Boost Reach – Disappointed you only get 5% reach? Understand the Twitter/X algorithms to boost reach organically. Save £££ on paid ads. \nContent Strategy – Content drives loyalty\nPlan marketing campaigns to take advantage of features unique to Twitter/X. Develop your ability to keep followers interested and entertained. \nContent Scheduling – You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.\nContent Types Tweets\, Images\, Re-Tweets\, Video\, Spaces\, Communities. We have it all covered \nPaid Campaigns – Stop wasting money with inefficient ads. Get hands on with campaign manager to action paid ads \nSocial Outreach – Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connection and generate leads. \nAdvanced Features – Spaces\, Communities and Tips. Twitter/X is always updating with new functionality. Keep up to date. \nAnalytics – Optimising your use of the platform to deliver maximum return on investment. \nGain insight into what works and what doesnt. Drive smart decisions\, optimise your strategy and increase ROI
URL:https://innoversity.org/event/twitter-x-marketing-fundamentals-3/
LOCATION:Virtual
CATEGORIES:Digital Marketing
ATTACH;FMTTYPE=image/jpeg:https://innoversity.org/wp-content/uploads/2024/01/7A816CC4-8616-4553-A483-AE51549665F6.jpg
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