Planning Marketing Campaigns

Principles of Marketing
Marketing is essential to business success. All organisations must create, communicate, deliver, and exchange offerings which add value. This course is designed for beginners who are looking to gain an understanding of fundamental marketing concepts.

Understanding fundamental marketing concepts is the first essential stage to develop a marketing plan for your organisation.

Innoversitys online short course on marketings fundamentals, Introduction to Marketing, offers a thorough introduction to the topic. You will become familiar with the fundamental concepts of marketing and how to put them into practice over the course of ten weekly lessons.

This course explains the marketing function and how it adds value to organisations. It then follows through the process of developing a marketing strategy for an organisaiton. This course will enable you to understand core marketing principles and how they can be applied in the workplace.

This course includes key marketing models including BCG matrix, segmentation targeting and positioning, 5 Ps and the marketing mix.

Our focused and engaging marketing training course explores how to create a competitive edge by utilising marketing tools and strategies and by adopting a customer-oriented approach.

You will get a deeper grasp of marketing concepts as well as the skills and information necessary to develop and implement an effective marketing strategy by the conclusion of this principles of marketing short course.

Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Who is it for?

Looking to develop a fundamental understanding of key marketing concepts?

This course is for you!

Agenda

1. Introduction to Marketing
– Defining marketing and its role in business
– Overview of key marketing concepts and principles
– Understanding the marketing mix (4Ps) and its applications

2. Understanding Consumer Behaviour
– Exploring the psychology of consumer decision-making
– Analyzing factors influencing consumer choices
– Applying consumer behavior insights to marketing strategies

3. Market Research and Analysis
– Importance of market research in decision-making
– Conducting effective market research
– Analyzing market trends and competitor landscape

4. Segmentation, Targeting, and Positioning (STP)
– Strategies for segmenting markets based on demographics, psychographics, and behaviour
– Identifying target markets and positioning brands effectively
– Crafting unique value propositions for competitive advantage

5. Product Development and Branding
– Product life cycle and its implication
– Building and managing strong brand
– Strategies for successful product development and innovation

6. Pricing Strategies
– Pricing models and approaches
– Factors influencing pricing decision
– Implementing effective pricing strategies for market success

7. Distribution Channels and Logistics
– Understanding the importance of distribution in marketing
– Evaluating different distribution channel
– Managing logistics for efficient product delivery

8. Integrated Marketing Communications (IMC)
– Coordinating various communication channels for a unified brand message
– Utilizing advertising, public relations, and promotions effectively
– Crafting compelling and consistent marketing communications

9. Digital Marketing and Social Media
– Navigating the digital landscape in marketing
– Leveraging social media for brand visibility and engagement
– Integrating online and offline marketing strategies

10. Ethical and Social Responsibilities in Marketing
– Examining ethical considerations in marketing practice
– Assessing the impact of marketing on society and the environment
– Implementing socially responsible marketing initiatives